The rise of ridesharing
and trusted community
Nicolas Brusson @nbrusson
Remember the 70s?
WHAT HAPPENED
TO HITCHHIKING?
1. It smelt bad
2. It was unpaid
3. It was anonymous
HITCHHIKING
DISAPEARED
IN THE 80s
1950 1960 1970s 1980s 1990s 2000 2010
People
transported
Cultural evolutions
Rising car
ownership
Hippy
culture
The first
...
RIDE SHARING
TOOK OFF IN THE
LAST FEW YEARS…
… BUT IT’S DIFFERENT
1. It’s planned
2. It’s paid
3. It smells nice
Cost of motoring
=
£90 £30
£30
£30
ALONE RIDESHARING
A travel
search
engine
People Powered Travel
A trusted
community
A European Phenomenom
A New Transport Network
A massive seat capacity
THE KEY IS A
TRUSTED
COMMUNITY
75%
45%
ONLINE
RATINGS
ADS ON
TV / RADIO
WHAT WE TRUSTSource: Nielsen Avril 2012
What we trust
Goods we buy
from brands
What we rate
Goods we buy
from brands
People we have not
met selling goods
What we rate
Goods we buy
from brands
People we have not
met selling goods
People we met
providing services
What we rate
THE PILLARS OF TRUST
PASSENGERS
TRANSPORTED
2007 2008 2009 2010 2011 2012 2013
NO TRUSTED
PROFILES
PASSENGERS
TRANSPORTED
2007 2008 2009 2010 2011 2012 2013
ONLINE
RATINGS
NO TRUSTED
PROFILES
PASSENGERS
TRANSPORTED
2007 2008 2009 2010 2011 2012 2013
ONLINE
RATINGS
ONLINE
PAYMENTS
NO TRUSTED
PROFILES
10m
3m
TRUST & WEALTH
GDP
PER CITIZEN
TRUST
KENNETH
ARROW
–––
NOBEL PRIZE
ECONOMICS
1972
ONLINE TRUST
ENABLES A NEW
SHARING ECONOMY
@BeTrustman
www.BeTrustman.com
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infoShare 2013: Nicolas Brusson - The importance of the trust in the sharing economy [EN].

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Nicolas Brusson / BlaBlaCar
The importance of trust in the sharing economy.
Prezentacja z konferencji infoShare 2013 w Gdańsku.
Presented at infoShare 2013 conference in Gdańsk, Poland.

Published in: Technology, Economy & Finance
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  • infoShare 2013: Nicolas Brusson - The importance of the trust in the sharing economy [EN].

    1. 1. The rise of ridesharing and trusted community Nicolas Brusson @nbrusson
    2. 2. Remember the 70s?
    3. 3. WHAT HAPPENED TO HITCHHIKING?
    4. 4. 1. It smelt bad
    5. 5. 2. It was unpaid
    6. 6. 3. It was anonymous
    7. 7. HITCHHIKING DISAPEARED IN THE 80s
    8. 8. 1950 1960 1970s 1980s 1990s 2000 2010 People transported Cultural evolutions Rising car ownership Hippy culture The first Internet Trusted online Communities Hitch hiking Online ride sharing
    9. 9. RIDE SHARING TOOK OFF IN THE LAST FEW YEARS…
    10. 10. … BUT IT’S DIFFERENT 1. It’s planned 2. It’s paid 3. It smells nice
    11. 11. Cost of motoring = £90 £30 £30 £30 ALONE RIDESHARING
    12. 12. A travel search engine People Powered Travel A trusted community
    13. 13. A European Phenomenom
    14. 14. A New Transport Network
    15. 15. A massive seat capacity
    16. 16. THE KEY IS A TRUSTED COMMUNITY
    17. 17. 75% 45% ONLINE RATINGS ADS ON TV / RADIO WHAT WE TRUSTSource: Nielsen Avril 2012 What we trust
    18. 18. Goods we buy from brands What we rate
    19. 19. Goods we buy from brands People we have not met selling goods What we rate
    20. 20. Goods we buy from brands People we have not met selling goods People we met providing services What we rate
    21. 21. THE PILLARS OF TRUST
    22. 22. PASSENGERS TRANSPORTED 2007 2008 2009 2010 2011 2012 2013 NO TRUSTED PROFILES
    23. 23. PASSENGERS TRANSPORTED 2007 2008 2009 2010 2011 2012 2013 ONLINE RATINGS NO TRUSTED PROFILES
    24. 24. PASSENGERS TRANSPORTED 2007 2008 2009 2010 2011 2012 2013 ONLINE RATINGS ONLINE PAYMENTS NO TRUSTED PROFILES 10m 3m
    25. 25. TRUST & WEALTH GDP PER CITIZEN TRUST KENNETH ARROW ––– NOBEL PRIZE ECONOMICS 1972
    26. 26. ONLINE TRUST ENABLES A NEW SHARING ECONOMY
    27. 27. @BeTrustman www.BeTrustman.com
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