infoShare 2013: Nicolas Brusson - The importance of the trust in the sharing economy [EN].
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infoShare 2013: Nicolas Brusson - The importance of the trust in the sharing economy [EN].

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Nicolas Brusson / BlaBlaCar ...

Nicolas Brusson / BlaBlaCar
The importance of trust in the sharing economy.
Prezentacja z konferencji infoShare 2013 w Gdańsku.
Presented at infoShare 2013 conference in Gdańsk, Poland.

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Transcript

  • 1. The rise of ridesharing and trusted community Nicolas Brusson @nbrusson
  • 2. Remember the 70s?
  • 3. WHAT HAPPENED TO HITCHHIKING?
  • 4. 1. It smelt bad
  • 5. 2. It was unpaid
  • 6. 3. It was anonymous
  • 7. HITCHHIKING DISAPEARED IN THE 80s
  • 8. 1950 1960 1970s 1980s 1990s 2000 2010 People transported Cultural evolutions Rising car ownership Hippy culture The first Internet Trusted online Communities Hitch hiking Online ride sharing
  • 9. RIDE SHARING TOOK OFF IN THE LAST FEW YEARS…
  • 10. … BUT IT’S DIFFERENT 1. It’s planned 2. It’s paid 3. It smells nice
  • 11. Cost of motoring = £90 £30 £30 £30 ALONE RIDESHARING
  • 12. A travel search engine People Powered Travel A trusted community
  • 13. A European Phenomenom
  • 14. A New Transport Network
  • 15. A massive seat capacity
  • 16. THE KEY IS A TRUSTED COMMUNITY
  • 17. 75% 45% ONLINE RATINGS ADS ON TV / RADIO WHAT WE TRUSTSource: Nielsen Avril 2012 What we trust
  • 18. Goods we buy from brands What we rate
  • 19. Goods we buy from brands People we have not met selling goods What we rate
  • 20. Goods we buy from brands People we have not met selling goods People we met providing services What we rate
  • 21. THE PILLARS OF TRUST
  • 22. PASSENGERS TRANSPORTED 2007 2008 2009 2010 2011 2012 2013 NO TRUSTED PROFILES
  • 23. PASSENGERS TRANSPORTED 2007 2008 2009 2010 2011 2012 2013 ONLINE RATINGS NO TRUSTED PROFILES
  • 24. PASSENGERS TRANSPORTED 2007 2008 2009 2010 2011 2012 2013 ONLINE RATINGS ONLINE PAYMENTS NO TRUSTED PROFILES 10m 3m
  • 25. TRUST & WEALTH GDP PER CITIZEN TRUST KENNETH ARROW ––– NOBEL PRIZE ECONOMICS 1972
  • 26. ONLINE TRUST ENABLES A NEW SHARING ECONOMY
  • 27. @BeTrustman www.BeTrustman.com