Your SlideShare is downloading. ×
  • Like
Who/Why/How YA
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Who/Why/How YA

  • 515 views
Published

State Library of VA Fall Youth Services Conference: …

State Library of VA Fall Youth Services Conference:
Sept 9, Abingdon
Sept 10, Culpeper
Sept 11, Franklin

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
515
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Born with a chip? Trophy kids Direct Smarter Healthier More liberal More conservative Well-balanced (multiculturally and globally aware) (patriotic and spiritual) 97% play video games 90% own a home computer 85% spend at least an hour a day online 75% have a TV in their room 57% are content creators 55% have a cell phone
  • Risk Takers Consequences Impulse
  • 97% of teens play games online 32% of households own a handheld gaming device From John Beck & Mitchell Wade’s Book Got Game, which compared characteristics identified by gamer and boomer generation workers
  • Consume media in any format, if they love a franchise Move seamlessly from format to format
  • Teens don’t buy albums – they buy songs
  • Your mission statement doesn’t say “except for teens.” YA Services generate lots of bang for your buck. There are standards for public library service to young adults to be met To fulfill library roles: lifelong learning, community center, etc. YALSA advocates youth services/youth participation. There may not be any other place in the community for them. Teens give back. To foster a love of reading. To build developmental assets. It’s fun!
  • Stand on the shoulders of YALSA – use the frameworks If there are not statewide standards, form a committee to write them! Tell your story Keep statistics Get testimonials Demonstrate that you are the teen expert Finding allies Get involved in the community Get involved in the profession Develop a strategic plan for YA service
  • Create raving fans of the Library! Say yes Be consistent Model behavior Listen Evaluate
  • Can you think of a specific example of how you can alter your approach to appeal more to a gamer?
  • Let’s start with books! It’s the format we are most comfortable with.
  • Teen input Flexible space Portable furniture Café tables iMacs Video rockers “ Teen” Display shelving Multimedia Homework centers
  • If you think that kids play games instead of reading, you haven’t looked at a video game lately. There is a lot of reading within the game itself. Environmental print is part of the background to many video games, in the form of signage, ads, labels and more. Chat between the players, game instructions, and information must be read on the screen for successful play. At a glance, player chat in MMOGs might look like gibberish: “WTS, Mageweave cloth, 15g” translates to “I want to sell 10 stacks of Mage Weave cloth for 15 gold pieces.” In fact, it is a whole new language, created and understood only by the residents of the space. Gamers have a whole language all their own.
  • If you think that kids play games instead of reading, you haven’t looked at a video game lately. There is a lot of reading within the game itself. Environmental print is part of the background to many video games, in the form of signage, ads, labels and more. Chat between the players, game instructions, and information must be read on the screen for successful play. At a glance, player chat in MMOGs might look like gibberish: “WTS, Mageweave cloth, 15g” translates to “I want to sell 10 stacks of Mage Weave cloth for 15 gold pieces.” In fact, it is a whole new language, created and understood only by the residents of the space. Gamers have a whole language all their own.
  • If you think that kids play games instead of reading, you haven’t looked at a video game lately. There is a lot of reading within the game itself. Environmental print is part of the background to many video games, in the form of signage, ads, labels and more. Chat between the players, game instructions, and information must be read on the screen for successful play. At a glance, player chat in MMOGs might look like gibberish: “WTS, Mageweave cloth, 15g” translates to “I want to sell 10 stacks of Mage Weave cloth for 15 gold pieces.” In fact, it is a whole new language, created and understood only by the residents of the space. Gamers have a whole language all their own.
  • South Huntington Public Library Digital Audio Book Borrowing Terms and Conditions As a library service to South Huntington District residents, the South Huntington Public Library staff will, upon request, download a library-owned audio book or music file to a patron’s personal iPod for a three-week loan period. This procedure requires that the patron’s iPod be connected to the library’s computer for file transfer. If the patron owns an iPod Shuffle, it must be “linked” to the library’s audio book computer before audio files can be transferred. This procedure requires that the contents of the iPod Shuffle be deleted before transferring files. After the audio book is returned to the library, the patron can connect and re-link their iPod Shuffle to their personal computer to restore their own personal content. Loan Period: Digital Audio books and music can be checked out for 3 weeks. Returning digital content: To return the audio book or music file, the patron must bring their iPod to the library and allow library staff to delete the audio book files from the patron’s iPod. Deletion of the title by the patron does not relieve the patron of his/her obligation to return to the library with their iPod to allow library staff to verify that the title has been deleted from the patron’s iPod. Overdue fine: The overdue fine for digital audio titles is 5 cents per day. IMPORTANT: Complete loss of the patron’s personal data is possible if a patron’s personal computer should crash during the audio book loan period, and the patron’s personal files are not backed up. Borrower’s waiver statement: I wish to have library-owned audio books and music files downloaded onto my personal iPod and agree to hold the South Huntington Library harmless in the event that my iPod or personal computer malfunctions. I have read and understand the Digital Audio Book Borrowing statement, and agree to borrow digital audio book titles from the South Huntington Public Library according to terms and conditions listed above.
  • Any website where you create a username, password and PROFILE Sites that allow you to contribute by uploading or posting your own content for rating review and remixing
  • Online Contest Programs Machinima PR/Advocacu Booktalk/Book Trailer
  • Evaluations are easy! Use a flip chart, white paper tablecloths, or computer and ask teens to complete the sentence. Don’t forget to take photos of the event! “ It was fun because im (sic) learning to play guitar”
  • RuneScape is a massively multiplayer online role playing game, set in a medieval fantasy style world. It’s fairly easy to master, it’s a long and deep game, and there are lots of ways to play (focus on chat, focus on quests, focus on leveling, focus on crafting, focus on making money). It’s popular with teens at a lot of libraries across the country, and unpopular with librarians because of its heavy use of chat, bandwith-hog nature, and the “undesirable” behavior that is actually common to the age group (socializing, talking about the game, hopping out of chairs to see other players’ screens and offer assistance).Some librarians ban RuneScape. Others fully embrace it and develop programs, contests and discussion groups around RuneScape. Not comfortable with Runescape? Organize a mini-LAN party around Maple Story, Gaia, Teen Second Life, or Small Worlds.

Transcript

  • 1. Who YA? Why YA? How YA? Presented by Beth Gallaway for the Library of Virginia Fall Conference 2009
  • 2. Contact
    • Beth Gallaway
    • informationgoddess.info
    • [email_address]
    • 603.247.3196
    • Slides: Slideshare http://www.slideshare.net/informationgoddess29
    • Links: Delicious http://www.delicious.com/informationgoddess29/va
  • 3. Objectives
    • Identify characteristics of the young adult demographic
    • Define why service to young adults is not just important but essential
    • Discover best practices in serving young adults
    • Brainstorm a new service or program for youth

  • 4. Who YA?
    • Ages 12-18
    • 33 million youth
    • ~11% of the population
  • 5. Teen Brain Development
  • 6. Gamer Generation
    • Social
    • Competitive
    • Wired
    • Self-aware
    • Always On
    • Heroic
    • Multi-taskers
    • Global
    • Collaborative
    • Risk Takers
    Beck, John and Mitchell Wade. Got Game: How the Gamer Generation is Reshaping Business Forever . Harvard Business School Press, 2004.
  • 7. Platform Agnostic
  • 8. Micromedia Consumers
    • Ringtones
    • iTunes
    • Podcasts
    • Runescape
    • Twitter
    • YouTube
  • 9. Who YA Resources
    • Census http://www.census.gov
    • Millennial Generation http://www.millennialgeneration.org/
    • Pew Internet & American Life Project http://www.pewinternet.org
  • 10. Why YA?
    • “ They will grow up to be taxpayers
    • and library supporters.”
  • 11. Why YA?
    • Teens matter RIGHT NOW, as teens!
  • 12. Convincing your Colleagues
    • Become a Youth Advocate!
    http://www.ala.org/yalsa
  • 13. Why YA Resources
    • Advocating for Teen Services in Libraries http://wikis.ala.org/yalsa/index.php/
    • Census http://www.census.gov
    • Millennial Generation http://www.millennialgeneration.org/
    • Pew Internet & American Life Project http://www.pewinternet.org
  • 14. How YA
    • Services
    • Spaces
    • Collections
    • Programs
  • 15. Search Institute Categories
    • Support
    • Empowerment
    • Boundaries & Expectations
    • Constructive Use of Time
    • Commitment to Learning
    • Positive Values
    • Social Competencies
    • Positive Identity
  • 16. Evaluation / Assessment
    • Attendance count
    • Informal evaluations
    • Formal evaluations
    • Anecdotal evidence
  • 17. How YA Resources
    • Search Institute Developmental Assets
    • IMLS Outcome Based Evaluations
    • LibSuccess Wiki
    • YALSA on ALA Connect
  • 18. Provide Excellent Customer Service
  • 19. Provide Excellent Reference Service
    • Do a reference interview
    • Be a strategy guide
    • Work with the schools
    • Read the newspaper
    • Evaluate
  • 20. Becoming a Strategy Guide
    • Don’t be a level boss
    • Show, don’t tell
    • Make it interactive
    • Get them started with a free-for-all
    • Ask for a demo of expertise
    • Be open-minded
  • 21. Provide Excellent Reader’s Advisory
    • INSTEAD OF:
    • What authors do you like to read?
    • What are the last 3 books you read and enjoyed?
    • What did you like about them?
    • ASK:
    • What movies do you like?
    • What TV shows do you watch?
    • What games do you play?
  • 22. If You Like City of Heroes…
  • 23. Provide Excellent Spaces
  • 24. Peabody Institute Library Danvers, MA http://www.flickr.com/photos/informationgoddess29/sets/72157604161429738
  • 25. Seekonk Public Library Seekonk, MA http://www.flickr.com/photos/informationgoddess29/sets/72157605215189280
  • 26. Teen’Scape, LAPL Los Angeles, CA http://www.flickr.com/photos/informationgoddess29/sets/72157594561431396
  • 27. Teen’Scape, LAPL Los Angeles, CA http://www.flickr.com/photos/informationgoddess29/sets/72157594561431396
  • 28. Ocean County Library System Tom’s River, NJ http://www.flickr.com/photos/informationgoddess29/sets/72157600301119059
  • 29. Ocean County Library System Tom’s River, NJ http://www.flickr.com/photos/informationgoddess29/sets/72157600301119059
  • 30. Farmington Public Library Farmington, CT http://www.flickr.com/photos/informationgoddess29/sets/72157604050215319
  • 31. Farmington Public Library Farmington, CT http://www.flickr.com/photos/informationgoddess29/sets/72157604050215319
  • 32. Collections
    • Multimedia
      • Fiction
      • Nonfiction
      • Magazines
      • Graphic Novels
      • Audio
      • Video
      • Games
    • Portability
      • MP3s
      • Playaways
  • 33. 10 Tricks for Getting Teens to Read More
    • Ask teens what they want to read.
    • Celebrate Teen Read Week.
    • Relate books to programs.
    • Display, display, display.
    • Purchase a variety of genres.
    • Purchase a variety of formats.
    • Any reading is good reading.
    • Make it easy to get library cards.
    • Make reading its own reward.
    •   Use non-book formats to pique interest.
  • 34. What Counts As Reading? Multimedia Collections, Peabody Institute Library, Danvers MA
  • 35. Audiobooks = literacy
    • Reading comprehension is increased
    • Listening becomes a family/group activity
    • Listening while reading along meets multiple intelligences
  • 36. Gaming = literacy
    • Environmental print
      • Signage
      • Labels
      • Maps
    • Reading about the game
      • Instructions
      • Walkthroughs
    • Writing about the game
      • Forums
      • Websites
    • Chat: “WTS, Mageweave cloth, 15g”
  • 37. Reading Online = Literacy
    • Email
    • Chat
    • Webpages
    • Fan Fiction
    • Forums
    • Tagging
    • Blogging
    • Online Classes
  • 38. Display, Display, Display Best Books, Nantucket Atheneum, Nantucket, MA
  • 39. Multiple Formats & Genres Farmington Public Library, Farmington CT
  • 40. Multiple Formats Playaways, Evanston (IL) Public Library
  • 41. Multiple Formats MP3 Collection, South Huntington Public Library, NY
  • 42. Provide Excellent Programs
    • Research
    • Plan
    • Market
    • Implement
    • Evaluate
  • 43. TAG http://www.pla.org/ala/mgrps/divs/yalsa/tags/tags.cfm
  • 44. What is Social Software? ajax.phpmagazine.net/2006/02/great_collection_of_web_20_log.html
  • 45. Social Software Assumptions
    • Everything is meant to be shared (“public” is the default) ‏
    • Everything is meant to be critiqued (commenting “ON” is the default) ‏
    • Everything is meant to be remixed (Creative Commons licensing is the default) ‏
  • 46. How do you feel about Social Networking sites? “ Libraries cannot afford to ignore the social networking potential to attract new, younger and more technologically interested customers.” "It's where the patrons are so we need to be visible to them-marketing, information and building community online. Not all patrons have to walk through the door. We can make connections with and serve online those patrons who, for whatever reason, won't be physically in the library." “ At this time we feel the drawbacks outweigh the benefits" “ not sure--need more info"
  • 47. Why are Social Networks so popular?
    • It’s all about ME!
    • Customizable
    • Music-heavy
    • Social
    • Meets Developmental Assets
  • 48. P E A C E F I R E http://www.peacefire.org
  • 49. What is Web 2.0?
    • Web as platform (Face Your Manga)
    • Collective intelligence (YouTube)
    • Data driven (Online Summer Reading)
    • Everything is in beta (meebo)
    • Simple programming (Facebook)
    • Cross platform (Twitter)
    • Rich user experience
  • 50. Web As Platform: Face Your Manga
    • Create a digital representation of yourself
    • Use in a variety of applications
    Face Your Manga http://www.faceyourmanga.com
  • 51. Face Your Manga: Uses
    • Contest: create a personal
    • Contest: create a celebrity, author, character…
    • Internet safety session
    Face Your Manga http://www.faceyourmanga.com
  • 52. Face Your Manga Face Your Manga http://www.faceyourmanga.com
  • 53. Collective Intelligence: YouTube
    • Record something with a Flip video, a cell phone, a digital camera
    • Post for contests, rating, review
    YouTube http://www.youtube.com
  • 54. YouTube Contest Denver Public Library (CO) http://teens.denverlibrary.org/media/youtube.html
  • 55. Data Driven: Online Summer Reading
    • Online registration
    • Online book logs
    • Online book reviewing/rating
    MA 2008 Statewide Summer Reading Program: Wild Reads http://www.readsinMA.org
  • 56. Online Summer Reading screenshot MA 2008 Statewide Summer Reading Program: Wild Reads http://www.readsinMA.org
  • 57. Everything’s in Beta: Meebo
    • Meebo
    • http://www.meebo.com
  • 58. Meebo Me!
    • Instant Messager Aggregator
    • Cross platform
    • Icons
    • Chat Rooms
  • 59. Virtual Author Visits: Public Library
    • BeththeLibrarian : What did it take to publish the book? (That's from Brandy & Alex)
    • MBLundgren : Another good question. It took me 2 years to write it, then 6 months to find an agent, then a few days to find an editor, then months of revisions. A Loooooonnnggg process.
                     
  • 60. Virtual Author Visits: Regional Library System
    • AIM chat with MT Anderson
    • Skype Chat
    • with Ned Vizzini
    • http://www.metrowestce.org/Materials/cemeettheauthor06.html
    • audio:
    • http://ia331321.us.archive.org/1/items/BethGallaway_NedVizziniskypewithned/nedvizzini110606.mp3
  • 61. Cheshire Public Library
    • CPL Podcast
    • http://www.cheshirelib.org/teens/cplpodcast.htm
  • 62. GabCast
    • Free podcasting by phone
    • http://www.gabcast.com/
  • 63. Light Programming Facebook
    • Status Updates
    • IM
    • Email
    • Networking
    • Affinity Groups
    • Applications
    “ Facebook gives people the power to share and makes the world more open and connected.” Schmelling, Sarah. “Hamlet.” The Bard of Avon on Facebook. http://www.angelfire.com/art2/antwerplettuce/hamlet.html
  • 64. Hennepin County Library
    • HCLIB
    • http://www.facebook.com/pages/Minnetonka-MN/Hennepin-County-Library/7223112325
  • 65. Thunder Bay YAC
    • Thunder Bay Youth Advisory Council
    • http://www.facebook.com/group.php?gid=2317537625
  • 66. Rich User Experience Library 2.0 Night Brewster Ladies Library (MA)
  • 67. Handheld Program
    • Cell phone clinic
    • PSP Gamefest
    • Nintendo DS Gamefest
  • 68. Wii Sports
    • Low physical impact
    • Intergenerational
      • Senior Bowling League
      • Parent/Child Golf Tournament
      • Wii Olympics
  • 69. Guitar Hero Tournament
      • Winners continue, others do free play
      • Prizes from Red Octane
  • 70. Free Play
    • North Hunterdon High School (NJ)
      • Student-run game night in the cafeteria
  • 71. “ I LOVED DDR”
    • “ Awesome cuz everyone gets along with each other, there’s no waiting in line or nething. Plus guitar hero is wicked rad”
    “ I liked this because there’s too few of the DDR community around. This is a good opportunity to meet people with like interests.”
  • 72. RuneScape Club Glendale, AZ www.librarygamingtoolkit.org/runescape
  • 73. Game Design
    • Ben 10 Alien Force Game Creator
      • http://gamecreator.cartoonnetwork.com/
  • 74. Carousel Brainstorming
      • Idea
      • Asset
      • Marketing
      • Evaluation
  • 75. Next Steps
    • Add a new service
    • Train your coworkers in customer service
    • Develop a new area of the collection
    • Plan a new program
  • 76. Thank You!
    • Beth Gallaway
    • 603.247.3196
    • [email_address]
    • http://informationgoddess.info
    • Slides: Slideshare http://www.slideshare.net/informationgoddess29
    • Links: http://www.delicious.com/informationgoddess29/va