Who YA? Why YA? How YA? Presented by Beth Gallaway Carnegie Library of Pittsburgh

Contact Beth Gallaway 603-247-3196 [email_address] http://informationgoddess.info Slides: Slideshare http://www.slideshare.net/informationgoddess29 Links: Delicious http://www.delicious.com/informationgoddess29/pittsburgh

Beth Gallaway

603-247-3196

[email_address]

http://informationgoddess.info

Slides: Slideshare http://www.slideshare.net/informationgoddess29

Links: Delicious http://www.delicious.com/informationgoddess29/pittsburgh

Objectives Identify characteristics of the young adult demographic Define why service to young adults is not just important but essential Discover best practices in serving young adults Draft a plan for a new service or program with teen appeal

Identify characteristics of the young adult demographic

Define why service to young adults is not just important but essential

Discover best practices in serving young adults

Draft a plan for a new service or program with teen appeal

Teen Brain Development Risk Takers Consequences Impulse

Risk Takers

Consequences

Impulse

Who YA? Ages 12-18 (according to YALSA) Census data – usually about 11% of the local population Poll or survey

Ages 12-18 (according to YALSA)

Census data – usually about 11% of the local population

Poll or survey

Millennials More direct Smarter Healthier Both more liberal (multiculturally and globally aware) More conservative (patriotic and spiritual) Well-balanced

More direct

Smarter

Healthier

Both more liberal (multiculturally and globally aware)

More conservative (patriotic and spiritual)

Well-balanced

Millennials & Media 97% play video games 90% own a home computer 85% spend at least an hour a day online 75% have a TV in their room 57% are content creators

97% play video games

90% own a home computer

85% spend at least an hour a day online

75% have a TV in their room

57% are content creators

Does This Sound Like Any Gamers You Know? Social Competitive Wired Self-aware Always On Heroic Multi-taskers Global Collaborative Risk Takers Beck, John and Mitchell Wade. Got Game: How the Gamer Generation is Reshaping Business Forever . Harvard Business School Press, 2004.

Social

Competitive

Wired

Self-aware

Always On

Heroic

Multi-taskers

Global

Collaborative

Risk Takers

Resources Census http://www.census.gov Millennial Generation http://www.millennialgeneration.org/ Pew Internet & American Life Project http://www.pewinternet.org

Census http://www.census.gov

Millennial Generation http://www.millennialgeneration.org/

Pew Internet & American Life Project http://www.pewinternet.org

Why YA? Your mission statement doesn’t say “except for teens.” YA Services generate lots of bang for your buck. There are standards for public library service to young adults to be met To fulfill library roles: lifelong learning, community center, etc.

Your mission statement doesn’t say “except for teens.”

YA Services generate lots of bang for your buck.

There are standards for public library service to young adults to be met

To fulfill library roles: lifelong learning, community center, etc.

Why YA? YALSA advocates youth services/youth participation. There may not be any other place in the community for them. Teens give back. To foster a love of reading. To meet developmental needs/build developmental assets. It’s fun!

YALSA advocates youth services/youth participation.

There may not be any other place in the community for them.

Teens give back.

To foster a love of reading.

To meet developmental needs/build developmental assets.

It’s fun!

Why YA? “ They will grow up to be taxpayers and library supporters.”

“ They will grow up to be taxpayers and library supporters.”

Why YA? Teens matter RIGHT NOW, as teens!

Teens matter RIGHT NOW, as teens!

Convincing your Colleagues Stand on the shoulders of YALSA – use the frameworks If there are not statewide standards, form a committee to write them! Tell your story Keep statistics Get testimonials

Stand on the shoulders of YALSA – use the frameworks

If there are not statewide standards, form a committee to write them!

Tell your story

Keep statistics

Get testimonials

Convincing your Colleagues Demonstrate that you are the teen expert Finding allies Get involved in the community Get involved in the profession Develop a strategic plan for YA service

Demonstrate that you are the teen expert

Finding allies

Get involved in the community

Get involved in the profession

Develop a strategic plan for YA service

Services Customer Service Reference Reader’s Advisory Facilities Technology

Customer Service

Reference

Reader’s Advisory

Facilities

Technology

Provide Excellent Customer Service Create raving fans of the Library! Say yes Be consistent Model behavoir Listen Evaluate

Create raving fans of the Library!

Say yes

Be consistent

Model behavoir

Listen

Evaluate

Provide Excellent Reference Service Do a reference interview Be a strategy guide Communicate with the schools Read the newspaper Evaluate

Do a reference interview

Be a strategy guide

Communicate with the schools

Read the newspaper

Evaluate

Reader’s Advisory to Gamers INSTEAD OF: What authors do you like to read? What are the last 3 books you read and enjoyed? What did you like about them? ASK: What movies do you like? What TV shows do you watch? What games do you play?

INSTEAD OF:

What authors do you like to read?

What are the last 3 books you read and enjoyed?

What did you like about them?

ASK:

What movies do you like?

What TV shows do you watch?

What games do you play?

If You Like City of Heroes

What Counts As Reading? Books (fiction, nonfiction, short stories) ‏ Graphic Novels Magazines Anime Subtitles CD Booklets Poetry & Song/Rap Lyrics Email, Chat, Websites Videogaming Back of the Cereal Box Environmental Print Reading Aloud/Being Read To/Audiobooks

Books (fiction, nonfiction, short stories) ‏

Graphic Novels

Magazines

Anime Subtitles

CD Booklets

Poetry & Song/Rap Lyrics

Email, Chat, Websites

Videogaming

Back of the Cereal Box

Environmental Print

Reading Aloud/Being Read To/Audiobooks

Audiobooks = literacy Reading comprehension is increased Listening becomes a family/group activity Listening while reading along meets multiple intelligences

Reading comprehension is increased

Listening becomes a family/group activity

Listening while reading along meets multiple intelligences

Gaming = literacy Environmental print Signage Labels Maps Reading about the game Instructions Walkthroughs Writing about the game Forums Websites Chat: “WTS, Mageweave cloth, 15g”

Environmental print

Signage

Labels

Maps

Reading about the game

Instructions

Walkthroughs

Writing about the game

Forums

Websites

Chat: “WTS, Mageweave cloth, 15g”

Reading Online = Literacy Email Chat Webpages Fan Fiction Forums Tagging Blogging Online Classes

Email

Chat

Webpages

Fan Fiction

Forums

Tagging

Blogging

Online Classes

Collections Core Collections & YALSA Booklists Collection Development on a Budget Review books! http://www.hiplibrariansbookblog.blog-city.com 1o Tips for Getting Teens to Read

Core Collections & YALSA Booklists

Collection Development on a Budget

Review books!

http://www.hiplibrariansbookblog.blog-city.com

1o Tips for Getting Teens to Read

10 Tips for Getting Teens to Read 1. Ask teens what they want to read. 2. Celebrate Teen Read Week 3. Develop programs that center around books, and find a way to incorporate books into programming 4. Display, display, display 5. Purchase a variety of genres. 6. Purchase a variety of formats, including Hi-Lo books 7. Any reading is good reading 8. Make it easy for teens to get library cards 9. Make reading the reward 10. Use non-book formats to pique teen’s interests

1. Ask teens what they want to read.

2. Celebrate Teen Read Week

3. Develop programs that center around books, and find a way to incorporate books into programming

4. Display, display, display

5. Purchase a variety of genres.

6. Purchase a variety of formats, including Hi-Lo books

7. Any reading is good reading

8. Make it easy for teens to get library cards

9. Make reading the reward

10. Use non-book formats to pique teen’s interests

Program Planning Scheduling Audience Budget Funding Approval PR Event Evaluation

Scheduling

Audience

Budget

Funding

Approval

PR

Event

Evaluation

Scheduling DAY: ______ DATE: ____/____/____ START TIME: __:__ END TIME: __:__ Date checked on library calendar Date checked on school calendar Date checked on community calendar LOCATION FOR PROGRAM: _________________________________

DAY: ______ DATE: ____/____/____

START TIME: __:__ END TIME: __:__

Date checked on library calendar

Date checked on school calendar

Date checked on community calendar

LOCATION FOR PROGRAM: _________________________________

Audience TARGET AUDIENCE: ☐ Children ☐ YA ☐ Adult ☐ All EXPECTED ATTENDANCE: ☐ Children ☐ YA ☐ Adult ☐ All

TARGET AUDIENCE: ☐ Children ☐ YA ☐ Adult ☐ All

EXPECTED ATTENDANCE: ☐ Children ☐ YA ☐ Adult ☐ All

Budget Speaker’s cost (fee, travel, meals, other) Supplies and equipment (materials purchases, rentals, other) Staff time (programmer hours x wage, PR department hours x wage) Public relations (fliers, poster, bookmarks, press releases, mail outs, postage) Other costs (display books, refreshments, follow-up mailings, miscellaneous)

Speaker’s cost (fee, travel, meals, other)

Supplies and equipment (materials purchases, rentals, other)

Staff time (programmer hours x wage, PR department hours x wage)

Public relations (fliers, poster, bookmarks, press releases, mail outs, postage)

Other costs (display books, refreshments, follow-up mailings, miscellaneous)

Funding Budget line- general revenue Grant funds Friends of the Library Corporate sponsorship Outside donations Other:

Budget line- general revenue

Grant funds

Friends of the Library

Corporate sponsorship

Outside donations

Other:

Program Approved Preliminary planning should be approved at this point before proceeding any further. Approved by supervisor Approved by director Off desk planning time approved

Preliminary planning should be approved at this point before proceeding any further.

Approved by supervisor

Approved by director

Off desk planning time approved

PR All library staff informed Program information posted to library website Fliers distributed to schools, community groups, businesses and other libraries Media releases to local newspapers, school newspapers, radio, TV, library newsletter, blog, etc. Visits to schools planned and approved Book displays Email or direct mailings to YAs, school and community liaisons

All library staff informed

Program information posted to library website

Fliers distributed to schools, community groups, businesses and other libraries

Media releases to local newspapers, school newspapers, radio, TV, library newsletter, blog, etc.

Visits to schools planned and approved

Book displays

Email or direct mailings to YAs, school and community liaisons

Event Room set-up Equipment and supplies Refreshments Speaker’s introduction Speaker’s check Fliers for next program Room clean up Other:

Room set-up

Equipment and supplies

Refreshments

Speaker’s introduction

Speaker’s check

Fliers for next program

Room clean up

Other:

Evaluation Attendance count Informal evaluations Formal evaluations Anecdotal evidence

Attendance count

Informal evaluations

Formal evaluations

Anecdotal evidence

What is Social Software? ajax.phpmagazine.net/2006/02/great_collection_of_web_20_log.html

Social Software Assumptions Everything is meant to be shared (“public” is the default) ‏ Everything is meant to be critiqued (commenting “ON” is the default) ‏ Everything is meant to be remixed (Creative Commons licensing is the default) ‏

Everything is meant to be shared (“public” is the default) ‏

Everything is meant to be critiqued (commenting “ON” is the default) ‏

Everything is meant to be remixed (Creative Commons licensing is the default) ‏

How do you feel about Social Networking sites? “ Libraries cannot afford to ignore the social networking potential to attract new, younger and more technologically interested customers.” "It's where the patrons are so we need to be visible to them-marketing, information and building community online. Not all patrons have to walk through the door. We can make connections with and serve online those patrons who, for whatever reason, won't be physically in the library." “ At this time we feel the drawbacks outweigh the benefits" “ not sure--need more info"

Why are Social Networks so popular? It’s all about ME! Customizable Music-heavy Social Meets Developmental Assets

It’s all about ME!

Customizable

Music-heavy

Social

Meets Developmental Assets

P E A C E F I R E http://www.peacefire.org

When Creating a Username, DO Use… Something original and creative A nickname A favorite character's name A name that references a band, animal, food, hobby...

Something original and creative

A nickname

A favorite character's name

A name that references a band, animal, food, hobby...

When Creating a Username, DON’T use Your real first or last name Your age Your phone number Your zip code or location A suggestive name or word Pornographic or obscene words Derogatory terms

Your real first or last name

Your age

Your phone number

Your zip code or location

A suggestive name or word

Pornographic or obscene words

Derogatory terms

Can't Get Your Username? Try adding a double letter to the beginning (i.e., Hhermione) ‏ Add a number (i.e. Hermione9999) ‏ Separate words with an underscore (i.e., Hermione_Granger) ‏ Change the spelling or spell in LEET (i.e., H3rm10n3) ‏

Try adding a double letter to the beginning (i.e., Hhermione) ‏

Add a number (i.e. Hermione9999) ‏

Separate words with an underscore (i.e., Hermione_Granger) ‏

Change the spelling or spell in LEET (i.e., H3rm10n3) ‏

Password Tips Choose passwords that are: At least 6 to 8 characters Combi nations of letters and numbers Personally meaningful for easy remembering Not obvious to the rest of the world F ormer address is a good one to try! Use a password generator for help Write the password down and store in a safe place

Choose passwords that are:

At least 6 to 8 characters

Combi nations of letters and numbers

Personally meaningful for easy remembering

Not obvious to the rest of the world

F ormer address is a good one to try!

Use a password generator for help

Write the password down and store in a safe place

What is Web 2.0? Web as platform (Face Your Manga) Collective intelligence (Sims OnStage) Data driven (Online Summer Reading) Everything is in beta (meebo) Simple programming (Facebook) Cross platform (Twitter) Rich user experience

Web as platform (Face Your Manga)

Collective intelligence (Sims OnStage)

Data driven (Online Summer Reading)

Everything is in beta (meebo)

Simple programming (Facebook)

Cross platform (Twitter)

Rich user experience

Web As Platform: Face Your Manga Create a digital representation of yourself Use in a variety of applications Face Your Manga http://www.faceyourmanga.com

Create a digital representation of yourself

Use in a variety of applications

Face Your Manga: Uses Contest: create a personal Contest: create a celebrity, author, character… Internet safety session Face Your Manga http://www.faceyourmanga.com

Contest: create a personal

Contest: create a celebrity, author, character…

Internet safety session

Face Your Manga Face Your Manga http://www.faceyourmanga.com

Collective Intelligence: Sims OnStage Record something: a song, a poem, a story Create a slideshow to accompany your creation, with still photos or video or machinima Post for contests, rating, review Sims OnStage http://thesimsonstage.ea.com/

Record something: a song, a poem, a story

Create a slideshow to accompany your creation, with still photos or video or machinima

Post for contests, rating, review

Library Relevant Uses for Sims OnStage Online Contest Poetry Slam Joke Contest Machinima Contest Karaoke Contest Book Review! Sims OnStage http://thesimsonstage.ea.com/

Online Contest

Poetry Slam

Joke Contest

Machinima Contest

Karaoke Contest

Book Review!

SimsOnStage screenshot

Data Driven: Online Summer Reading Online registration Online book logs Online book reviewing/rating MA 2008 Statewide Summer Reading Program: Wild Reads http://www.readsinMA.org

Online registration

Online book logs

Online book reviewing/rating

Online Summer Reading screenshot MA 2008 Statewide Summer Reading Program: Wild Reads http://www.readsinMA. org

Everything’s in Beta: Meebo Meebo http://www.meebo.com

Meebo

http://www.meebo.com

Meebo Me! Instant Messager Aggregator Cross platform Icons Chat Rooms

Instant Messager Aggregator

Cross platform

Icons

Chat Rooms

Virtual Author Visits: Public Library BeththeLibrarian : What did it take to publish the book? (That's from Brandy & Alex) MBLundgren : Another good question. It took me 2 years to write it, then 6 months to find an agent, then a few days to find an editor, then months of revisions. A Loooooonnnggg process.

BeththeLibrarian : What did it take to publish the book? (That's from Brandy & Alex)

MBLundgren : Another good question. It took me 2 years to write it, then 6 months to find an agent, then a few days to find an editor, then months of revisions. A Loooooonnnggg process.

Virtual Author Visits: Regional Library System AIM chat with MT Anderson Skype Chat with Ned Vizzini http://www.metrowestce.org/Materials/cemeettheauthor06.html audio: http://ia331321.us.archive.org/1/items/BethGallaway_NedVizziniskypewithned/nedvizzini110606.mp3

AIM chat with MT Anderson

Skype Chat

with Ned Vizzini

http://www.metrowestce.org/Materials/cemeettheauthor06.html

audio:

http://ia331321.us.archive.org/1/items/BethGallaway_NedVizziniskypewithned/nedvizzini110606.mp3

Cheshire Public Library CPL Podcast http://www.cheshirelib.org/teens/cplpodcast.htm

CPL Podcast

http://www.cheshirelib.org/teens/cplpodcast.htm

Light Programming Facebook Status Updates Instant Messaging Email Social Networking Affinity Groups Applications “ Facebook gives people the power to share and makes the world more open and connected.”

Status Updates

Instant Messaging

Email

Social Networking

Affinity Groups

Applications

Millis Teen Loft Millis Teen Loft http://www.new.facebook.com/home.php#/pages/Millis-MA/Millis-Teen-Loft/19602739181

Millis Teen Loft

http://www.new.facebook.com/home.php#/pages/Millis-MA/Millis-Teen-Loft/19602739181

Hennepin County Library HCLIB http://www.facebook.com/pages/Minnetonka-MN/Hennepin-County-Library/7223112325

HCLIB

http://www.facebook.com/pages/Minnetonka-MN/Hennepin-County-Library/7223112325

Thunder Bay YAC Thunder Bay Youth Advisory Council http://www.facebook.com/group.php?gid=2317537625

Thunder Bay Youth Advisory Council

http://www.facebook.com/group.php?gid=2317537625

The Bard of Avon on Facebook Schmelling, Sarah. “Hamlet.” The Bard of Avon on Facebook. http://www.angelfire.com/art2/antwerplettuce/hamlet.html

Schmelling, Sarah. “Hamlet.” The Bard of Avon on Facebook.

http://www.angelfire.com/art2/antwerplettuce/hamlet.html

Reader’s Advisory to Gamers INSTEAD OF: What authors do you like to read? What are the last 3 books you read and enjoyed? What did you like about them? ASK: What movies do you like? What TV shows do you watch? What games do you play?

INSTEAD OF:

What authors do you like to read?

What are the last 3 books you read and enjoyed?

What did you like about them?

ASK:

What movies do you like?

What TV shows do you watch?

What games do you play?

If You Like City of Heroes

Becoming a Strategy Guide Don’t be a level boss Show, don’t tell Make it interactive Get them started with a free-for-all Ask for a demo of expertise Be open-minded

Don’t be a level boss

Show, don’t tell

Make it interactive

Get them started with a free-for-all

Ask for a demo of expertise

Be open-minded

Handheld Program Cell phone clinic PSP Gamefest Nintendo DS Gamefest

Cell phone clinic

PSP Gamefest

Nintendo DS Gamefest

Model Programs Santa Monica Public Library, CA Counterstrike LAN party After hours program 50 teens lined up around the block to play After School Zone, Benicia Public Library , CA Hanging out, snacks and playing games encourages Kids and teens who have gotten parental consent can play Halo 2 and Ghost Recon on the XBox 360; Mario Kart and Super Smash Bros. Brawl are popular on Wii

Santa Monica Public Library, CA Counterstrike LAN party

After hours program

50 teens lined up around the block to play

After School Zone, Benicia Public Library , CA

Hanging out, snacks and playing games encourages

Kids and teens who have gotten parental consent can play Halo 2 and Ghost Recon on the XBox 360;

Mario Kart and Super Smash Bros. Brawl are popular on Wii

Wii Sports Low physical impact Intergenerational Senior Bowling League Parent/Child Golf Tournament Wii Olympics

Low physical impact

Intergenerational

Senior Bowling League

Parent/Child Golf Tournament

Wii Olympics

Model Programs Guitar Hero Tournament Winners continue, others do free play Prizes from Red Octane

Guitar Hero Tournament

Winners continue, others do free play

Prizes from Red Octane

Model Programs Ann Arbor District Library (MI) Mario Kart, SSBR, DDR, GH2 Tournaments for all ages Regular programs Online community North Hunterdon High School (NJ) Student-run game night in the cafeteria

Ann Arbor District Library (MI) Mario Kart, SSBR, DDR, GH2

Tournaments for all ages

Regular programs

Online community

North Hunterdon High School (NJ)

Student-run game night in the cafeteria

DDR Recipe for Success One console ( $80-$600) 2-4 dance pads ( $20-$300 each) 1 game ( $25-$60) 1 LCD projector ($600-1000) or TV ($100-$2K) 1 one large screen or white wall Activity for waiters Water

One console ( $80-$600)

2-4 dance pads ( $20-$300 each)

1 game ( $25-$60)

1 LCD projector ($600-1000) or TV ($100-$2K)

1 one large screen or white wall

Activity for waiters

Water

“ I LOVED DDR” “ Awesome cuz everyone gets along with each other, there’s no waiting in line or nething. Plus guitar hero is wicked rad” “ I liked this because there’s too few of the DDR community around. This is a good opportunity to meet people with like interests.”

“ Awesome cuz everyone gets along with each other, there’s no waiting in line or nething. Plus guitar hero is wicked rad”

Game Design Ben 10 Alien Force Game Creator http://gamecreator.cartoonnetwork.com/

Ben 10 Alien Force Game Creator

http://gamecreator.cartoonnetwork.com/

Next Steps Add a new service Train your coworkers in customer service to teens Develop a new area of the collection Plan a new program

Add a new service

Train your coworkers in customer service to teens

Develop a new area of the collection

Plan a new program

Set a SMART Goal S pecific M easurable A chievable R ealistic T imely

S pecific

M easurable

A chievable

R ealistic

T imely

Contact Beth Gallaway 603-247-3196 [email_address] http://informationgoddess.info Slides: Slideshare http://www.slideshare.net/informationgoddess29 Links: http://www.delicious.com/informationgoddess29/pittsburgh

Beth Gallaway

603-247-3196

[email_address]

http://informationgoddess.info

Slides: Slideshare http://www.slideshare.net/informationgoddess29

Links: http://www.delicious.com/informationgoddess29/pittsburgh