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Tech Intro
Tech Intro
Tech Intro
Tech Intro
Tech Intro
Tech Intro
Tech Intro
Tech Intro
Tech Intro
Tech Intro
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Tech Intro

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for Simmons GSLIS

for Simmons GSLIS

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Transcript

  • 1. INTRODUCTION Tech Programming for Teens
  • 2. TALKING ‘BOUT THE ‘NET GENERATION
  • 3. MILLENNIALS
    • Born with a chip?
    • Trophy kids
    • Direct
    • Smarter
    • Healthier
    • More liberal
    • More conservative
    • Well-balanced
  • 4. GAMERS
    • 97% play video games
    • 81% of teens play games online
    • 32% of households own a handheld gaming device
    Gaming is the medium of choice for millennials: 3-D, digital, interactive.
  • 5. MILLENIALS & MEDIA
    • 90% own a home computer
    • 85% spend at least 1 hour a day online
    • 75% have a TV in their room
    • 57% are content creators
    • 55% have a cell phone
    Millennials consume multiple medias at once
  • 6. PLATFORM AGNOSTIC Millennials consume media in any format; if they love a franchise, will move seamlessly from format to format.
  • 7. TEEN CONTENT CREATORS
    • http://www.pewinternet.org/PPF/r/166/report_display.asp
  • 8. MICROMEDIA CONSUMERS
    • iTunes
    • Ringtones
    • Podcasts
    • YouTube
    • RuneScape
    • Sims 3
    • Twitter
  • 9. WHY SO POPULAR?
    • It’s all about ME!
    • Customizable
    • Music-heavy
    • Social
  • 10. TEEN DEVELOPMENT
    • Biological
    • Psychological
    • Social
    • Assets!

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