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Tech Intro
Tech Intro
Tech Intro
Tech Intro
Tech Intro
Tech Intro
Tech Intro
Tech Intro
Tech Intro
Tech Intro
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Tech Intro

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for Simmons GSLIS

for Simmons GSLIS

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Transcript

  • 1. INTRODUCTION Tech Programming for Teens
  • 2. TALKING ‘BOUT THE ‘NET GENERATION
  • 3. MILLENNIALS <ul><li>Born with a chip? </li></ul><ul><li>Trophy kids </li></ul><ul><li>Direct </li></ul><ul><li>Smarter </li></ul><ul><li>Healthier </li></ul><ul><li>More liberal </li></ul><ul><li>More conservative </li></ul><ul><li>Well-balanced </li></ul>
  • 4. GAMERS <ul><li>97% play video games </li></ul><ul><li>81% of teens play games online </li></ul><ul><li>32% of households own a handheld gaming device </li></ul>Gaming is the medium of choice for millennials: 3-D, digital, interactive.
  • 5. MILLENIALS & MEDIA <ul><li>90% own a home computer </li></ul><ul><li>85% spend at least 1 hour a day online </li></ul><ul><li>75% have a TV in their room </li></ul><ul><li>57% are content creators </li></ul><ul><li>55% have a cell phone </li></ul>Millennials consume multiple medias at once
  • 6. PLATFORM AGNOSTIC Millennials consume media in any format; if they love a franchise, will move seamlessly from format to format.
  • 7. TEEN CONTENT CREATORS <ul><li>http://www.pewinternet.org/PPF/r/166/report_display.asp </li></ul>
  • 8. MICROMEDIA CONSUMERS <ul><li>iTunes </li></ul><ul><li>Ringtones </li></ul><ul><li>Podcasts </li></ul><ul><li>YouTube </li></ul><ul><li>RuneScape </li></ul><ul><li>Sims 3 </li></ul><ul><li>Twitter </li></ul>
  • 9. WHY SO POPULAR? <ul><li>It’s all about ME! </li></ul><ul><li>Customizable </li></ul><ul><li>Music-heavy </li></ul><ul><li>Social </li></ul>
  • 10. TEEN DEVELOPMENT <ul><li>Biological </li></ul><ul><li>Psychological </li></ul><ul><li>Social </li></ul><ul><li>Assets! </li></ul>

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