INTRODUCTION Tech Programming for Teens

TALKING ‘BOUT THE ‘NET GENERATION

MILLENNIALS Born with a chip? Trophy kids Direct Smarter Healthier More liberal More conservative Well-balanced

Born with a chip?

Trophy kids

Direct

Smarter

Healthier

More liberal

More conservative

Well-balanced

GAMERS 97% play video games 81% of teens play games online 32% of households own a handheld gaming device Gaming is the medium of choice for millennials: 3-D, digital, interactive.

97% play video games

81% of teens play games online

32% of households own a handheld gaming device

MILLENIALS & MEDIA 90% own a home computer 85% spend at least 1 hour a day online 75% have a TV in their room 57% are content creators 55% have a cell phone Millennials consume multiple medias at once

90% own a home computer

85% spend at least 1 hour a day online

75% have a TV in their room

57% are content creators

55% have a cell phone

PLATFORM AGNOSTIC Millennials consume media in any format; if they love a franchise, will move seamlessly from format to format.

TEEN CONTENT CREATORS http://www.pewinternet.org/PPF/r/166/report_display.asp

http://www.pewinternet.org/PPF/r/166/report_display.asp

MICROMEDIA CONSUMERS iTunes Ringtones Podcasts YouTube RuneScape Sims 3 Twitter

iTunes

Ringtones

Podcasts

YouTube

RuneScape

Sims 3

Twitter

WHY SO POPULAR? It’s all about ME! Customizable Music-heavy Social

It’s all about ME!

Customizable

Music-heavy

Social

TEEN DEVELOPMENT Biological Psychological Social Assets!

Biological

Psychological

Social

Assets!