Marketing 2.0

265 views
214 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
265
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Marketing 2.0

    1. 1. MARKETING 2.0
    2. 2. GETTING THE WORD OUT <ul><li>Drop off Flyers: </li></ul><ul><li>Nursing Home </li></ul><ul><li>School District </li></ul><ul><li>Historical Society </li></ul><ul><li>Chamber of Commerce </li></ul><ul><li>Lions Club </li></ul><ul><li>Rotary </li></ul><ul><li>Other town organizations </li></ul><ul><li>Send in Delivery: </li></ul><ul><li>Dominoes or other delivery providers </li></ul><ul><li>Town Hall – mail with property tax </li></ul>
    3. 3. GET LINKED! <ul><li>Chamber of Commerce </li></ul><ul><li>Local Schools </li></ul><ul><li>Real Estate Agents </li></ul><ul><li>Search Engines </li></ul>
    4. 4. DIRECTORIES <ul><li>Judy’s Book </li></ul><ul><li>Yelp! </li></ul><ul><li>Craigslist </li></ul>
    5. 5. SOCIAL NETWORKS <ul><li>MySpace </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Meetup.com </li></ul>
    6. 6. ADD A GOOGLE CALENDAR <ul><li>Register for free </li></ul><ul><li>Set to public </li></ul><ul><li>Create a feed </li></ul>
    7. 7. SET UP FEEDS <ul><li>Set up all of your accounts </li></ul><ul><li>Update one </li></ul><ul><li>Use FriendFeed to notify all </li></ul>
    8. 8. GET A BLOG <ul><li>A blog can be: </li></ul><ul><ul><li>Text </li></ul></ul><ul><ul><li>Pictures </li></ul></ul><ul><ul><li>Audio </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>All of the above! </li></ul></ul>
    9. 9. WHAT MAKES IT A BLOG? <ul><li>Chronological posts </li></ul><ul><li>RSS Feed </li></ul><ul><li>Commenting Ability </li></ul>
    10. 10. WHY BLOG? <ul><li>To share or convey information </li></ul><ul><li>To promote or market a product </li></ul><ul><li>To express a viewpoint or agenda </li></ul><ul><li>To express yourself/your personality </li></ul><ul><li>To record events </li></ul><ul><li>To meet like-minded individuals </li></ul><ul><li>Other??? </li></ul>
    11. 11. WHY BLOG @ THE LIBRARY? <ul><li>WYSIWYG web design </li></ul><ul><li>Interactive features </li></ul><ul><li>Easy to limit or maintain levels of access i.e., public, staff, private </li></ul><ul><li>Hosted off-site </li></ul><ul><li>Tech support available </li></ul><ul><li>Basic blogs are free </li></ul><ul><li>Outreach </li></ul><ul><li>Other??? </li></ul>
    12. 12. WHEN DO BLOGS FAIL? <ul><li>Lack of Updates </li></ul><ul><li>No Feed </li></ul><ul><li>No User Participation </li></ul>
    13. 13. MODEL LIBRARY BLOG <ul><li>http://www.aadl.org </li></ul>
    14. 14. RESOURCES <ul><li>www.delicious.com/informationgoddess29/marketing/ </li></ul>

    ×