MARKETING 2.0

GETTING THE WORD OUT Drop off Flyers: Nursing Home School District Historical Society Chamber of Commerce Lions Club Rotary Other town organizations Send in Delivery: Dominoes or other delivery providers Town Hall – mail with property tax

Drop off Flyers:

Nursing Home

School District

Historical Society

Chamber of Commerce

Lions Club

Rotary

Other town organizations

Send in Delivery:

Dominoes or other delivery providers

Town Hall – mail with property tax

GET LINKED! Chamber of Commerce Local Schools Real Estate Agents Search Engines

Chamber of Commerce

Local Schools

Real Estate Agents

Search Engines

DIRECTORIES Judy’s Book Yelp! Craigslist

Judy’s Book

Yelp!

Craigslist

SOCIAL NETWORKS MySpace Facebook Twitter Meetup.com

MySpace

Facebook

Twitter

Meetup.com

ADD A GOOGLE CALENDAR Register for free Set to public Create a feed

Register for free

Set to public

Create a feed

SET UP FEEDS Set up all of your accounts Update one Use FriendFeed to notify all

Set up all of your accounts

Update one

Use FriendFeed to notify all

GET A BLOG A blog can be: Text Pictures Audio Video All of the above!

A blog can be:

Text

Pictures

Audio

Video

All of the above!

WHAT MAKES IT A BLOG? Chronological posts RSS Feed Commenting Ability

Chronological posts

RSS Feed

Commenting Ability

WHY BLOG? To share or convey information To promote or market a product To express a viewpoint or agenda To express yourself/your personality To record events To meet like-minded individuals Other???

To share or convey information

To promote or market a product

To express a viewpoint or agenda

To express yourself/your personality

To record events

To meet like-minded individuals

Other???

WHY BLOG @ THE LIBRARY? WYSIWYG web design Interactive features Easy to limit or maintain levels of access i.e., public, staff, private Hosted off-site Tech support available Basic blogs are free Outreach Other???

WYSIWYG web design

Interactive features

Easy to limit or maintain levels of access i.e., public, staff, private

Hosted off-site

Tech support available

Basic blogs are free

Outreach

Other???

WHEN DO BLOGS FAIL? Lack of Updates No Feed No User Participation

Lack of Updates

No Feed

No User Participation

MODEL LIBRARY BLOG http://www.aadl.org

http://www.aadl.org

RESOURCES www.delicious.com/informationgoddess29/marketing/

www.delicious.com/informationgoddess29/marketing/