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Digital Publishing in West Africa: Cassava Republic case study
 

Digital Publishing in West Africa: Cassava Republic case study

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    Digital Publishing in West Africa: Cassava Republic case study Digital Publishing in West Africa: Cassava Republic case study Presentation Transcript

    • Cassava Republic
      CASE STUDY
      11th May, 2011
    • BACKSTORY
      The genesis of an idea
      Unilag bookshop, 2000
      Moved to Nigeria 2003
      Support the ChimamandaNgoziAdichie tour of Purple Hibiscus 2004
      Set up Cassava Republic in 2006
    • VISION/MISSION
      High quality affordable books for Africa
      A focus on new talent and reconfiguring African literature
      Adult fiction & non-fiction
      Children’s fiction
      Cassava Ideas
      Popular fiction/romance
    • ADULT FICTION LIST
      Currently 18 authors. Some of the leading Nigerian/African writers including HelonHabila, Teju Cole & Lola Shoneyin
      Two Orange Prize winners, one Caine Prize winner, two Betty Trask winners
      Writers from Nigeria, Ghana, Uganda, South Africa, the US and the UK
      Print run between 3-5,000 copies
    • CHILDREN’S BOOKS
      MDG’s
      Eno’s Story
      Birds of our Land
      Many more in the pipeline
    • CASSAVA IDEAS
      An initial focus on history books
      Two initial titles: A Military History of Nigeria, Max Siollun & A History of Highlife, John Collins
      Academic journals in planning
    • POPULAR FICTION
      • Ankara Press – romance series, an easy read that also challenges stereotypes, launching late 2011
    • BUSINESS MODEL
      Sponsorship:
      In-book sponsorship
      Sales:
      Sales to bookshops & individuals
      Event-based sales
      Online
      Bulk-buying from universities
    • THANK YOU