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Sorabh bajaj unisys social media_ieg_2013_feb

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SOCIAL MEDIA FOR COLLABORATION AND INNOVATION by Sorabh Bajaj

SOCIAL MEDIA FOR COLLABORATION AND INNOVATION by Sorabh Bajaj

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  • 1. Information Excellence 2013 Feb Knowledge Share Session The best way to put distance between you and the crowd is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose.Information Excellence informationexcellence.wordpress.com
  • 2. SOCIAL MEDIA FORCOLLABORATION ANDINNOVATIONSorabh Bajaj
  • 3. Agenda2  Social Media beyond “Presence”  We have Knowledge Management then why Social Media for internal collaboration?  KPN- social media to strengthen employee connections  Intuit did it  How Unisys did it?  Critical Factors
  • 4. Social Media beyond “Presence”3  Social Media Presence  Twitter followers and Facebook likes  Marketing Plan to leverage social networks  Reality: 70% of the extra profit from social technologies has nothing to do with marketing  Benefits come from  Collaboration/innovation  Integration with the supply chain Source: http://blogs.hbr.org/cs/2013/01/look_beyond_a_socia_media_presence.html
  • 5. Why Social Media? We have KM4  Knowledge has been treated as finite asset that can be contained in computer system  Reality: Knowledge is infinite resource and it knows no boundaries  Do not try to containerize knowledge but enhance it through collaboration  Collaboration happens through:  Wiki- co-create a document  Micro blogs- keep people informed  Next Gen PM tools- SharePoint is an example  Some Trivia  80% of meetings involving Sr. execs are informational in nature  25-30% of the time is spent in finding information by knowledge workers Source: McKinsey Global Institute
  • 6. Case of KPN5  Dutch telecommunications major observed unexpected benefits  Modem test volunteers  Blog by HR director created positive sentiment “The McKinsey Global Institute estimates that this change alone can improve employee productivity by up to 25%” Source: http://blogs.hbr.org/cs/2013/01/look_beyond_a_socia_media_presence.html
  • 7. Intuit’s Innovation Management6  Created Intuit Brainstorm to launch an innovation initiative  Broke down barriers for communication between silos  Innovation development timeline decreased by 60% (from 13 months to 5 months)  Idea creation increased a reported 1,000%  Participation in idea creation increased 500%  More than 3,800 ideas were generated Source: Apco Worldwide-unleashing-the-power-of-internal-social-media
  • 8. Unisys lead the way7 Source: http://http://www.scottmonty.com/2011/11/infographic-5-companies-that-are.html
  • 9. Critical Factors for successful roll out of8 Social Media at enterprises  Strategy: Be sure there is buy-in and engagement from senior executives who are willing to lead by example  Alignment: Get involvement from stakeholder groups across the company  Technology: Determine the right mix of tools and technologies  Pilot: Identify pilot groups like Unisys did with the sales team  Governance: Establish guidelines for governance  Communications: Develop a communications plan  Metrics: Identify hard business metrics like increasing speed to innovation or speed for winning new business  Implementation: Create process for enterprise wide implementation new skills needed for success like social media literacy
  • 10. Thanks for attending the session!sorabhbajaj@gmail.comTwitter: @SorabhBajajLinkedIn: http://in.linkedin.com/in/sorabhbajaj
  • 11. About Information Excellence Group Reach us at: blog: http://informationexcellence.wordpress.com/ linked in: http://www.linkedin.com/groups/Information- Excellence-3893869 facebook: http://www.facebook.com/pages/Information- excellence-group/171892096247159 presentations: http://www.slideshare.net/informationexcellence twitter: #infoexcel email: informationexcellence@compegence.com informationexcellencegroup@gmail.com Have you enriched yourself by contributing to the community Knowledge Share..Information Excellence informationexcellence.wordpress.com