Infovision venkatesh d k _ smac approach to enterprises
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Infovision venkatesh d k _ smac approach to enterprises



An Approach to

An Approach to

SMAC for Enterprises

Venkatesh D.K

Vice President, SAP Labs India



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Infovision venkatesh d k _ smac approach to enterprises Infovision venkatesh d k _ smac approach to enterprises Presentation Transcript

  • An Approach toSMAC for EnterprisesVenkatesh D.KVice President, SAP Labs India
  • TODAY!
  • Rethinking Value ChainsThe Consumer is still largely Undifferentiated...Supplier Manufacturer Integrator Distributor Retailer Consumer ...And continues to be Underserved... CRM “Female” • 50% discount on a + “Single” meal? + • $5 off on movie tickets? “25 - 35” • Irrelevant advertisements! + “> INR 50K pm” + The traditional value chain does not enable the customer intimacy required to delight The Segment of One© 2012 SAP AG. All rights reserved. 4
  • Rethinking Value ChainsTaking a the LinksBreakingCustomer-Centric ViewSupplier Manufacturer Integrator Distributor Retailer Consumer© 2012 SAP AG. All rights reserved. 5
  • Enabling the E2I VisionGoing beyond serial relationships... new ways of directly selling to the consumer... ToTo new ways of co-innovating with the consumer... ways of co-innovating across the Value Chain... To newCreating an Enterprise to INDIVIDUAL Value Lifecycle Integrator SMAC makes the E2I Vision a Reality Supplier Manufacturer Consumer Distributor Retailer © 2012 SAP AG. All rights reserved. 6
  • Can I Be Your Friend?© 2012 SAP AG. All rights reserved. 8
  • Trends: The World Is Changing and So Is the Way We WorkProductivity and business critical collaborative work still a challenge90% $48,277 ?of work involves decision making, Cost/worker/year to do email, Business Critical Workproblem solving, or creation of search for or analyze information 3new analysis and insight 2 How do we:  Grow the business  Attract top talent73% 9 of 10 have at least 1 measurable business  Define new productswork with customers at least benefit from Web 2.0 technologies 4once each month 2  Attract key partners  Select strategic suppliers60% 60%don’t have the information use ‘gut feel’ to makethey need 2 decisions half of the time 11 BusinessWeek Research Services2 Economist Inteligence Unit, Enterprise Knowledge Workers: Understanding risks and opportunities3 IDC, The Hidden Costs of Information Work, Sue Feldman4 McKinsey, The Rise of the Networked Enterprise: Web 2.0 finds its payday, Dec 2010 © 2012 SAP AG. All rights reserved. 9
  • Growing Impact of “Social Enterprise” initiatives© 2012 SAP AG. All rights reserved. 10
  • Social Business Framework© 2012 SAP AG. All rights reserved. 11
  • Surge in Mobile App Usage Worldwide $52b 44b 41 2 WW apps market in 2016 Mobile app downloads by 2016 Average # of apps per device 80% of Fortune 500 plan to 10% implement mobile apps in 20122 of Global Web traffic originated from mobile devices in May 201221. Juniper Research – “Mobile Apps Stores: Future Business Models & Ecosystem Analysis 2012-2016” – Feb 2012; 2. Juniper Research – “Mobile apps stores: future business models and ecosystem analysis 2012-2016” – Apr 2012; © 2012 SAP AG. All rights reserved. 13
  • Highlights from IDG ResearchIDG Research polled 140 members of CIO’s invite-only LinkedIn Forum inFebruary 2012, of which 99% held titles ranging from VP to CIO to IT Manager.© 2012 SAP AG. All rights reserved. 14
  • Mobility Puzzle© 2012 SAP AG. All rights reserved. 15
  • Portfolio Approach to Investments Company Complex Productivity ConsumerCore 35% 10% 5%New Business 10% 15% 5%ProcessUser 5% 5% 10%Experience &NewTechnologies© 2012 SAP AG. All rights reserved. 16
  • Analytics provide proven return on investment “ Organizations earn an average of $10.66 for every dollar spent on deployments of analytics. With such high returns, management teams should consider these technologies to be one of the most attractive investment opportunities available to the CFO. ” >1,000%Nucleus Research, “Analytics pays back $10.66 for every dollar spent”, December 2011 © 2012 SAP AG. All rights reserved. 18
  • Business Analytics Data Sources/Warehouses Analytic Capabilities Access OLTP Mobile Analytic Applications Performance Management ERP/CRM/PLM/SCM Browsers … Enterprise Performance Management Risk and Compliance Social Media Management On Demand Content Business Intelligence Services Unstructured Business Intelligence Enterprise Content Information Management Dashboard/ MS Office Report OLAP Servers, Data Data Foundation Data Warehouse Management Warehouses & Marts Enterprise Portals© 2012 SAP AG. All rights reserved. 19
  • Big Data Data Volume in Whole World VolumeLots of data and Petabyte data size isnormal Structured Data Automobiles Location-Variety based DataMany formats; non-structured data is Machine Dataoutpacing structured data growthVelocityFast collection, processing andconsumption is needed Mobile Click Stream ! 7.9 Zettabytes IMHO, it’s great! Text Data Point of Sale Social Network Customer Data 1.8 RFID Smart Meter Zettabytes 2011 2015 Future © 2012 SAP AG. All rights reserved. 20
  • The Next Wave of Technology Innovation© 2012 SAP AG. All rights reserved. 21
  • Key Elements of Cloud StrategyClustering the 4 Driving Forces Immediate Viral User-driven use adoption purchase Analytical apps Mashup Applications Social apps Any device Pull Effect 1-Click In-memory database Install Eco-System Community App Store Buying Play Partner driven Channel Experience Co-Innovation&“Free” solutions Partners Open Ways to Sell & Buy Models Service AddOn ‘ Source MashUp “PaaS” Influencers Subscrip- Pay-per- community tion use Cloud Hybrid  Private Clouds Cloud Infrastructure & computing Multi-tenancy Operations Clouds Hardware Trends  Public OnDemand SaaS  VirtualizationSource: SAP© 2012 SAP AG. All rights reserved. 24
  • Customer perspectiveStill adoption barriers vs. on-demand around integration,TCO, customization and securitySource: Forrester© 2012 SAP AG. All rights reserved. 25
  • Market perspectiveSaaS: Currently more standardized processes covered Large On Premise Supply Chain Order Fulfillment Logistics Procurement Financial Settlement Company Size On Demand / SaaS Sales Force Automation Talent Management Payroll Web conferencing Small ... Standardized Customized Business Processes Source: Merril Lynch (2006)© 2012 SAP AG. All rights reserved. 26
  • Market perspectiveWhile cloud is most popular in SME today, LE will catch-upSource: Pemmaraju, K., Rangaswami, M.R., Leaders in the Cloud, Sand Hill Group, 2011© 2012 SAP AG. All rights reserved. 27
  • Our VisionHelp the world run better andimprove people’s lives Our Mission Make every customer a best-run business Applications Analytics Mobile Database & Cloud Technology Powered by SAP HANA By 2015: €20 billion in total revenue, 35% operating margin, 1 billion people