The Data Differential                                         Sep 24 – 25 2011, Bangalore                                 ...
Voice – A commodity                                         Competition                       Low ARPU                    ...
Voice                        VAS/ Data             ARR                                               0.4                  ...
Matured     markets     have adopted VAS     as a revenue driver           160                                            ...
35%                                     31%129%                                                    30%               21%  ...
VAS – The Future                                                          Basic                                           ...
INR                      Size of the Indian VAS market at present                       Present        158 Bn             ...
Network Operator       Handset Manufacturer    Content Delivery Entities                        Technology Enablers      O...
Basic - Not leveraging            the power of data               Ad - hoc                                            Repo...
Value       High Value               Low Value            Volume      “Value” based offerings are expected to rise in the ...
Micro                      Response       Segmentation                  Modeling       Campaign Uplift   Forecasting      ...
Profile         P-P SMS                   Data   Entertainment   Information                                              ...
Urban Shift              High                                              High Perceived Value              Low          ...
Number of                                                 Number of Subscribers: 10k                                      ...
Conventional                                  Domain                     Tools Driven                                  Bus...
Increased VAS                                            penetration          Increased                           Increase...
Thank you                                         Email : contact@abibasystems.com                                        ...
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Infovision 2011 Data Leverage for Revenue Enhancement in Telecom, Sathya Karthik, CEO, Abiba Systems

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Infovision 2011 Data Leverage for Revenue Enhancement in Telecom, Sathya Karthik, CEO, Abiba Systems

http://informationexcellence.wordpress.com/2011/10/28/infovision2011-presentations/

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Infovision 2011 Data Leverage for Revenue Enhancement in Telecom, Sathya Karthik, CEO, Abiba Systems

  1. 1. The Data Differential Sep 24 – 25 2011, Bangalore Sathya Karthik R CEO & MD ABIBA Systems© Abiba Systems | www.abibasystems.com
  2. 2. Voice – A commodity Competition Low ARPU Multi Sim Telecom High MoU Low Loyalty© Abiba Systems | www.abibasystems.com
  3. 3. Voice VAS/ Data ARR 0.4 3 Gross margins 90% (Net of IUC) 70% Transactions (Volume/ user) 450 30 Differentiation Low Medium to High Customer Stickiness Low High Realize the potential from VAS to improve revenue, profitability and customer loyalty© Abiba Systems | www.abibasystems.com
  4. 4. Matured markets have adopted VAS as a revenue driver 160 35 140 30 30 30 26 120 27 25 100 21 20 80 135 15 60 106.5 97.88 10 96 10 40 71.5 67 20 5 0 0 South Korea Japan Germany USA China India Penetration (%) VAS Share…© Abiba Systems | www.abibasystems.com *All figures are indicative. Source: Deliotte report
  5. 5. 35% 31%129% 30% 21% 25% Western Europe124% 20% 130% 15%119% 10% When is inflexion 120% 5% going to happen in India?114% 0% 2008 2010 60% 11% 12% Mobile Penetration 50% 10% 8.20% VAS Share to Revenue 40% 8% 30% 56.00% 6% 20% 31.00% 4% 10% 2% India 0% 0% 2008 2010© Abiba Systems | www.abibasystems.com *All figures are indicative. Source: ITU, Budde
  6. 6. VAS – The Future Basic VAS Social Empower P2A ment Telecom Tomorrow M- Mobile Commerce Apps Mobile Social Internet Networks© Abiba Systems | www.abibasystems.com
  7. 7. INR Size of the Indian VAS market at present Present 158 Bn INR Size of the Indian VAS Market by 2015 671 Bn Future 48% Increase in VAS ARPU in the next 5 years 31% VAS share to the wireless revenue by 2015© Abiba Systems | www.abibasystems.com
  8. 8. Network Operator Handset Manufacturer Content Delivery Entities Technology Enablers Owner Aggregator Platform Providers App Providers Revenue Flow Service/Data Flow© Abiba Systems | www.abibasystems.com Source: IMRB Report
  9. 9. Basic - Not leveraging the power of data Ad - hoc Reports Conventional Basic Analysis data sources Untargeted Elementary campaigns Profiling© Abiba Systems | www.abibasystems.com
  10. 10. Value High Value Low Value Volume “Value” based offerings are expected to rise in the future catering to niche segments. A balance between ‘Value’ and ‘Volume’ is the key.© Abiba Systems | www.abibasystems.com
  11. 11. Micro Response Segmentation Modeling Campaign Uplift Forecasting Social Network Mobile App Category Analysis Text Analytics Analytics Management© Abiba Systems | www.abibasystems.com
  12. 12. Profile P-P SMS Data Entertainment Information Response P-P SMS Data Entertainment Information High ARPU customers P-P SMS Data Entertainment Information© Abiba Systems | www.abibasystems.com
  13. 13. Urban Shift High High Perceived Value Low High Low High Practical Value Practical Value Rural Shift High High Perceived Value Low High Low High Practical Value Practical Value© Abiba Systems | www.abibasystems.com Source: IAMAI report on MVAS
  14. 14. Number of Number of Subscribers: 10k Subscribers: 15k Sports Operator: Idea, Airtel Operator: Region: Chennai Airtel, Vodafone Region: NCR Business Entertainment Social Number of Number of Subscribers: 50k Subscribers: 20k Operator: Operator: Vodafone Tata, Vodafone Region: Bangalore Region: Mumbai© Abiba Systems | www.abibasystems.com
  15. 15. Conventional Domain Tools Driven Business Driven Technology Focused Technology as Enabler Solution On premises Analytics Higher Capex In house Better control Outsourced SaaS Model Deployment Engagement Embedded Low Capex Shared Model© Abiba Systems | www.abibasystems.com
  16. 16. Increased VAS penetration Increased Increase Revenue Uplift Stickiness ROI Increased Cross Sell / Up Sell of VAS Services© Abiba Systems | www.abibasystems.com
  17. 17. Thank you Email : contact@abibasystems.com Visit us at www.abibasystems.com© Abiba Systems | www.abibasystems.com
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