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Information excellence 2012feb_infosys_deepak_swamy_personalization imperatives for enterprises
Information excellence 2012feb_infosys_deepak_swamy_personalization imperatives for enterprises
Information excellence 2012feb_infosys_deepak_swamy_personalization imperatives for enterprises
Information excellence 2012feb_infosys_deepak_swamy_personalization imperatives for enterprises
Information excellence 2012feb_infosys_deepak_swamy_personalization imperatives for enterprises
Information excellence 2012feb_infosys_deepak_swamy_personalization imperatives for enterprises
Information excellence 2012feb_infosys_deepak_swamy_personalization imperatives for enterprises
Information excellence 2012feb_infosys_deepak_swamy_personalization imperatives for enterprises
Information excellence 2012feb_infosys_deepak_swamy_personalization imperatives for enterprises
Information excellence 2012feb_infosys_deepak_swamy_personalization imperatives for enterprises
Information excellence 2012feb_infosys_deepak_swamy_personalization imperatives for enterprises
Information excellence 2012feb_infosys_deepak_swamy_personalization imperatives for enterprises
Information excellence 2012feb_infosys_deepak_swamy_personalization imperatives for enterprises
Information excellence 2012feb_infosys_deepak_swamy_personalization imperatives for enterprises
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Information excellence 2012feb_infosys_deepak_swamy_personalization imperatives for enterprises

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Information Excellence 2012 Spring Summit "DATA DYNAMICS", Perfonalization Imperatives for Enterprises, Deepak Swamy, Infosys

Information Excellence 2012 Spring Summit "DATA DYNAMICS", Perfonalization Imperatives for Enterprises, Deepak Swamy, Infosys

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  • 1. Personalization Imperatives ForEnterprises and their Digital Consumers 1
  • 2. Deepak Swamy Head, Corporate Product Strategy Products, Platforms & Solutions InfosysCurrent Role Responsible for product strategy within the company’s products, platforms & solutions group.Past Role Incubated and led Flypp, Infosys’s interactive application marketplace product for a universe of mobile and TV devices. Partner with Infosys Consulting in London. Advised communications industry clients on business strategies in the areas of convergence and new service platforms.Industry Experience 22 years global experience (US, Europe and India) in telecom, software and communications innovation—within IT, consulting, and VC-backed startups. Significant experience leading product management and product strategy in communications and cloud services. These have included CMO/CSO and management consulting roles at Trendium, TeleComputing, Racal and Gemini Consulting.Publications Prolific speaker and presenter at CTIA, TeleManagement Forum, OSS Summit and other conferences. Written for and quoted in Telephony, Telecommunications Magazine, ITU Telecom, tmcnet.com, Global OSS magazine, America’s Network, Communications International, X-Change.Education Bachelors in engineering from National Institute of Technology, Rourkela MBA from the University of Rhode Island
  • 3. Deepak Swamy Products, Platforms & Solutions Infosys Limited© 2012 Infosys LimitedAll trademarks are the property of their respective owners.
  • 4. Extraordinary Innovator Clarence Saunders, 1881-1953 • Self-Service • Shopping Basket • Centralized Checkout • Turnstiles • Vending Machines • Self Checkout 4
  • 5. Fast Forward to…the Digital Consumer Online on Multiple Computing Devices Values Personalization & Convenience Seeks New Experiences Trusts 78% Does Peer not Reviews 86% Believe ads 5
  • 6. Enterprises are on a Journey to Engage the Digital Consumer Self-Service N=1 Co-Creation Transaction Continuous focused Engagement 6
  • 7. From “My Product, My Venue” to “Wherever the Consumer is” Enterprise Centric Digital Consumer Centric Goal Best product Best solution Offer Venue Print, In-Store Multi-Modal Transaction Venue Store location, web site Consumer’s Choosing Price Determinant Market Value Consumer Value Adoption Driver Frequency of Offers Social Index 7
  • 8. User Modeling: Tracing the Breadcrumbs From Context toTransaction Context adds creates Social Sharing Intent enables shapes Transaction Purchase History builds Transaction drives 8
  • 9. Tomorrow’s Marketers Will Need to Traverse the Chain Backward andIntegrate History with Context Context adds creates Social Sharing Intent enables shapes Transaction Purchase History builds Transaction drives 9
  • 10. Commerce Tomorrow: Engaging on Intent and Context Transaction Personal context history Demographics Color Location Size Life Stage / Events Price Friends & Family Brand Personal Calendar Profile Info Interests & Passions Wallet Size 10
  • 11. Personalization: Today and Tomorrow Participatory Bragging Marketing Rights User Model the ability to provide content and services Data User that are tailored to individuals based App-ization on Contextual preferences and knowledge about their Engagement behaviors Converged Customer Product Co- Co- Intelligence Creation 11
  • 12. From “Selling” Products to “Enabling the Consumer to Buy” Intent to Buy Opportunity to Buy Customer Enabling the Social Buying Consumer to Context Aware buyEnterprise Sales Incentives/Offers User Data Agents Personalization Intelligence (Enterprise + Ecosystem Sourced) 12
  • 13. Personalization and Self care imperatives for Enterprises
  • 14. THANK YOUwww.infosys.comwww.facebook.com/infosyswww.twitter.com/infosyswww.twitter.com/infosyscareersThe contents of this document are proprietary and confidential to Infosys Limited and may not be disclosed in wholeor in part at any time, to any third party without the prior written consent of Infosys Limited.© 2011 Infosys Limited. All rights reserved. Copyright in the whole and any part of this document belongs to InfosysLimited. This work may not be used, sold, transferred, adapted, abridged, copied or reproduced in whole or in part,in any manner or form, or in any media, without the prior written consent of Infosys Limited. 14

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