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Ieg201205 bharatheesh simha abiba mobile social network analytics

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Mobile SOcial Network Analysis

Mobile SOcial Network Analysis

Published in: Technology, Business

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  • 1. Information Excellence 2012 MAY SessionHarvesting Information Excellence
  • 2. Today’s Speakers Dr. Jay Bharatheesh Simha Mobile Social Network Analytics CTO A deployment use case Abiba TechnologiesThank Youfor hosting us today Dr. Shesha Shah, Social Media measurement and ROI: Social Media Marketing marrying big social-media-data with and Intelligence team Business context DELL India DGA Team In house use case
  • 3. Dr. Jay Bharatheesh SimhaDr. Jay B.Simha is Chief Technology Officer, ABIBA Systems, a Telecom BI & Analytics companybased out of Bangalore.He has over 15 years of experience in R&D, Business Intelligence and Analytics consulting. He hasimplemented large scale systems for telecom, BFSI and manufacturing industries in BusinessIntelligence and analytics.Prior to this he worked on medical data analysis with Siemens, working on algorithm design anddata analysis.He holds a post graduate in Mechanical Engineering and Computer Science. He holds a Doctoraldegree in Data Mining and Decision Support and Post Doctoral from Louisiana State University,USA.He is active in research and has interests in business visualization, predictive analytics anddecision support. . He has so far published about 40 papers in international journals andconferences in the areas of business intelligence and analytics.He has won numerous best paper awards in prestigious conferences, confirming the quality ofwork.
  • 4. Mobile Social Network Analyticsmarrying Big data with social data for profitability Jay B. Simha
  • 5. Information trinity
  • 6. What to make out of this data? ACQUIRE WALLET SHARE RETENTION
  • 7. Analytics approaches DOMAIN EXPERTS HYBRID ENSEMBLES SOCIAL BEHAVIORAL NETWORKS MODELING
  • 8. Domain Experts RULE BASED VERIFICATION RULE DRIVEN COMBINATION DIFFICULT
  • 9. What Behavioral Analytics do? ACQUIRE WALLET SHARE RETENTION
  • 10. What Behavioral Analytics do?
  • 11. What customers do?
  • 12. Social Networks 1 2 2 3 1 3 4 4 5 5 Chris Pat Who has more Power?
  • 13. Social Networks
  • 14. Social Networks – power metrics
  • 15. Social Networks – Reachability metrics
  • 16. Social Networks – Reachability metrics Number of paths and distances
  • 17. Social Networks – Message/effect transferability
  • 18. Mobile Social Network Analytics • A special case of SNA • Deals with observable relations • Contains potential information of distinct social groups • Real BIG DATA, which needs crunching at massive scales • RDBMS have limitations on these scales ( 1TB+)
  • 19. Mobile Social Network Analytics -Centrality First order centrality Second order centrality
  • 20. MSNA – Typical Data Extraction
  • 21. Mobile Social Network Analytics - Process
  • 22. Comparing approaches to analytics Domain based Statistical/Behavioural MSNA Data size Medium Medium Large Number of variables Small Large medium Data types Mostly Demographic Mostly behavioural Mostly relations Data granularity Quasi aggregate Aggregate Detailed Segment profile Homogeneous Homogeneous Heterogeneous Techniques  Profiles  k-means  Neighbours  RFM  Decision trees  Ego networks  Neural networks  Subgroups Segment profile  Homogeneous  Homogeneous  Heterogeneous Information  Individual with group  Individual with group  Group and Individual within group Effectiveness  Medium  High  High
  • 23. Mobile Social Network Analytics
  • 24. How Hybrid Modeling is used?
  • 25. MSNA – A sample visualization
  • 26. MSNA – Full sub base
  • 27. MSNA – Acquisition
  • 28. MSNA – Retention
  • 29. MSNA – Retention (HVC)
  • 30. MSNA – Wallet share
  • 31. MSNA – Demo
  • 32. THANK YOU
  • 33. About Information Excellence Group Reach us at: blog: http://informationexcellence.wordpress.com/ linked in: http://www.linkedin.com/groups/Information-Excellence- 3893869 facebook: http://www.facebook.com/pages/Information-excellence- group/171892096247159 presentations: http://www.slideshare.net/informationexcellence twitter: #infoexcel email: informationexcellence@compegence.comThank You for hosting US today

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