Luce De Buitleir Andrews, The Australian National University: Keeping pace with the technological change at the student and staff level

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Luce De Buitleir Andrews, Director, Residential and Campus Communities, The Australian National University delivered this presentation at the inaugural Student Experience conference in 2013. A quality student experience is a critical component when examining the attributes a university offers a prospective student. It is equally as important sector wide, in producing highly educated, well rounded and qualified individuals that make up the future of the national workforce. As a result, it is crucial for universities to assess not only ways they can improve their institution’s student experience but ways they can differentiation themselves in an increasingly competitive marketplace.
Factors that holistically impact student experience include the interconnections between student services, methods of course delivery and the use of technology along with all that this entails. The Inaugural Student Experience Conference will endeavour to address these complex and challenging issues within the context of the evolving Higher Education sector. For more information about the event, please visit the conference website http://www.informa.com.au/studentexperienceconference

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Luce De Buitleir Andrews, The Australian National University: Keeping pace with the technological change at the student and staff level

  1. 1. Keeping Pace with Technology: You, Gadgets and (Anti) Social Media December 4 2013 Luce De Buitleir Andrews Director Residential and Campus Communities Honorary Head of Griffin Hall Residential & Campus Communities
  2. 2. MOOC Gamification Edware Cloud BYOD Facebook WeChat Kik WhatsApp SnapChat Twitter HootSuite eBuddy Pinterest Badoo Latitude Instagram Residential & Campus Communities Vine Skype
  3. 3. What type of user are you? Rogers 1962 OFCOM 2008 Brandtzæg 2011 Innovators 2.5% Alpha socialisers Sporadics 19% Early adopters 13.5% Attention seekers Lurkers 27% Early majority 34% Followers Intermittent contributors 30% Late majority 34% Faithfuls Heavy Contributors 20% Laggards 16% Functionals Residential & Campus Communities
  4. 4. What type of user are you? • Do you know your institution’s policies? • What drives your interaction with technology? • What inspires your use of new technology? • Different platform – different behaviour • Progression from information gathering to social connection • A new world of addiction type behaviours. Residential & Campus Communities
  5. 5. The Technological Wonderland • Smart boards; Smart phones; Smart trackers • Asynchronicity providing flexibility in learning and service delivery • MOOCs providing choice,challenge…recruiting • Our documents record how long we took to write • Our phones facilitate our critical functions • Our images are constantly recorded…searchable • We may be entirely trackable …device decisions. Residential & Campus Communities
  6. 6. Who are you online? The Edited Self: Worker •Presentation of sanctioned or acceptable messages •A consistency of message/presentation •Sensitive commentary – not breaching standards •Possibly limited ‘in the moment’ expression •Across limited number of platforms •Tends to be outward facing •Possibly used to link other corporate media •Mediation can be critical •Be careful what may be pushed to your pages •Networking focus Residential & Campus Communities
  7. 7. Who are you online? The Edited Self: Social •La ‘Selfie’- controlled images, ‘duckface’ •Multiple platforms with effective feed streams •Pushed and pulled content very easily shared •Feedback cycles can dictate use patterns: ‘Like’ wars •Response shopping / selective view re-enforcement •Sense of aloneness may increase due to lack of responses •Spontaneous commentary very common •Soft trolling on the rise •Trends: flurry of activity with very quick die off, followed by trolling Residential & Campus Communities
  8. 8. Residential & Campus Communities
  9. 9. Student Users • Frequently live across multiple platforms • Maintains different communities on different platforms • Textual base of communication influencing truncated discussions • Constant / frequent brief communication re-enforces sense of connection and social currency • Asynchronicity used to advantage • Evacuates a platform as it becomes commonplace • Multiple tribal memberships • Prefers to separate formal and informal platforms due to sense of intrusion and loss of control Residential & Campus Communities
  10. 10. Tribalism • Very large groups being abandoned or used for reference/information • Tribal linkages now being re-enforced to feed more connections based on discrete interests • Ability to find kindred spirits • Textual communications significantly different in thought process, immediacy and levels of expression • Influence of distance over intimacy • 2nd Life, World of Warcraft etc as examples of otherness. Residential & Campus Communities
  11. 11. Residential & Campus Communities
  12. 12. Challenges • Infrastructure - WiFi, software based redundancy • Pursuit of modernity – social caché • Separation/compartmentalisation of selves – reduced ‘real’ life experiences/satiation • Breaching agreed rules in your current environ • Data lives! Your shedded bytes may follow you • Convergence of presented/edited selves • Selected levels of exposure • Functional asychronicity agreements. Residential & Campus Communities
  13. 13. The Clash of Selves • Will increased use/reliance produce a drive for blended presentation? • Will expectation of authenticity lead to negative cross referencing? • Will the feared data mining become a reality? • Do we need to develop better ways of authorising material involving us but not created by us? • How will workers turn off? Will we turn off? Residential & Campus Communities
  14. 14. Benefits/Opportunities • • • • • • • • Exposure of your institution across the market Encourages ‘Toe in the water’ trials Collaboration: vast opportunities Connection and community development Enhances staff’s approach orientation Promotes modernity – forward focus Self directed development for staff Utilises existing expertise in more creative ways. Residential & Campus Communities
  15. 15. Griffin Hall – Friendship & Wisdom • • • • • • • • • Conceived in 2007 – ANUSA fundamental Commenced Semester 2 2010: 150 members First full year 2011: 250 members 2012 & 2013: 350 members Desire for a deeper, richer experience Online application/payment process Multisystem communication strategy Common Room Space InterHall Sports and Arts members Residential & Campus Communities
  16. 16. Virtual Spaces/Communication Tools • Wattle/Moodle site – internal full function site – Interface functional but not engaging • Facebook multiple pages: Main Hall, ‘Grapevine’, study mentors, floor groups & events • Tumblr site – members’ request – non pro marketing • Weekly Community Advisor “group” emails • Smart Phone App – locator, push notifications, team creator, calendar etc • Actively using student preferred platforms including SnapChat, Do…… • Starrez by Starnet – membership management, purchases, incidents etc • YouTube instructionals e.g. ResComm elections Residential & Campus Communities
  17. 17. Race to Reality……. • Virtual environs used for communication • Members desired physical spaces and face to face interactions • Common Room now critical element • Loneliness not ameliorated by solely online contact • Pastoral support critical service • Provision of academic resources Residential & Campus Communities
  18. 18. Gospel According to Nin “We don’t see things as they are, we see them as we are.” Anais Nin Residential & Campus Communities

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