The Role of ICT in Shaping a
Sustainable Society
Lee Stewart
Head of Sustainability
Fujitsu Australia and New Zealand

Cop...
Agenda

Fujitsu Background

Context
Role of ICT
Local Case Studies
Future Trends
Summary and Questions

2

Copyright...
Who we are
 Japan’s largest IT services
provider and No. 3 in the
world*
 We use our experience and
the power of ICT to ...
Sustainability is important to us
 Environmental accounting present
in our business in 1938

 Long-standing members of
s...
Our Commitment to Sustainability
2011
Winner Banksia Environmental Award “Leading in sustainability - setting the standard...
We always strive to do more
 We believe ICT has a major role to
play in helping address the global
challenges

 Between ...
Background & Context

Copyright 2013 FUJITSU LIMITED
Background and Context

3%

ICT
Industry

910m tons of
CO2e
8

Copyright 2013 FUJITSU LIMITED
By 2020

6%
10%
2.7 Billion Tons CO2e
9

Copyright 2013 FUJITSU LIMITED
10

Copyright 2013 FUJITSU LIMITED
11

Copyright 2013 FUJITSU LIMITED
Global interconnected challenges

Population Growth

Natural Disasters

Resources
12

Climate Change

Biodiversity
Copyrig...
Ecological Footprint

13

Copyright 2013 FUJITSU LIMITED
Carbon Emissions – What’s the worry?

300

280

CO2 (ppmv)

260
240
220

200
180

800,000

700,000

600,000

500,000

400,...
400
2009 CO2 Concentration: 389
380
360
340
320
300

280

CO2 (ppmv)

260
240
220

200
180

800,000

700,000

600,000

500...
The Role of ICT

Copyright 2013 FUJITSU LIMITED
The role of ICT is twofold
 Efficiency of ICT –
reducing the 3% of global
GHG emissions by
improving ICT efficiency
 Ena...
Cloud: reducing the ICT impact and as
enabler
 Typical cloud benefits relate to
reducing impact of ICT itself ,
e.g. more...
Powering innovative research
In partnership with Fujitsu, HPC Wales is
enabling academic and commercial
projects to use hi...
Requiring super fast computing

K computer a tool for new
hallenges
 protect our environment more
effectively and conserv...
ANU Super Computer

http://www.youtube.com/watch?v=2OaGj6iyYj8

21

Copyright 2013 FUJITSU LIMITED
Advanced Simulations
The Australian National University and
Fujitsu are working together to advance
mathematical technique...
Ibuki – Greenhouse Gasses Ob Sat (GOSAT)

23

Copyright 2013 FUJITSU LIMITED
Smart Transport
Fujitsu aims to utilise information and
communication technology (ICT) to bring
about a human-centric inte...
Smart Grid
Fujitsu is helping to spread renewable
energy, improve energy efficiency and
bring about a low carbon society.
...
Smart Agriculture

The cloud-based solution deploys
satellite technology for field monitoring
and mapping visualisation da...
Smart Cities
Smart cities — sustainably operated,
they provide their residents with safety
and security. Fujitsu employs I...
Making a real difference
Response to Customers in the Disaster
Area
•

Establishing a Customer Restoration
Countermeasures...
Big Data Management
Fujitsu is working to leverage
massive volumes of data by
capturing and analysing the
vast amounts of ...
Case Studies

Copyright 2013 FUJITSU LIMITED
Lend Lease – Building Challenge
40% of worlds CO2 Emissions
are created by buildings
50% of most buildings energy
use is...
Infrastructure Challenge

32

Copyright 2013 FUJITSU LIMITED
GPON Backbone

33

Copyright 2013 FUJITSU LIMITED
Software Challenge

34

Copyright 2013 FUJITSU LIMITED
Software Challenge

35

Copyright 2013 FUJITSU LIMITED
Market Impact

36

Copyright 2013 FUJITSU LIMITED
Case Study – Meridian Energy
“The whole Quick Start process gave us real insight into how we could reach beyond our
curren...
Case Study – QANTAS

“We’re working to reduce energy use and CO2e emissions while gaining all the cost
benefits – this ini...
Future Trends

Copyright 2013 FUJITSU LIMITED
Waves of Innovation

40

Copyright 2013 FUJITSU LIMITED
Resource Efficiency is King

“We have seen five innovation waves
since the Industrial Revolution. We are
now entering the ...
The Sixth Wave Thinking
 Waste = Opportunity
 If you can find waste in a system opportunities will follow
 Can technolo...
A Sustainable Future Depends
on “Decoupling Economic
Growth with Resource Use”

43

Copyright 2013 FUJITSU LIMITED
Summary

Copyright 2013 FUJITSU LIMITED
Closing Comments
ICT will lead the way

Room for internal improvements and
efficiencies
Enablement effect (other 97%) i...
The Key Issue

People

Technology

Sustainability

46

Copyright 2013 FUJITSU LIMITED
Source: NASA
Thank You

www.fujitsu.com/au/sustainabilit
y
lee.stewart@au.fujitsu.com

49

Copyright 2013 FUJITSU LIMITED
Lee Stewart, Fujitsu Australia Limited - The Role of ICT in a Sustainable Society
Lee Stewart, Fujitsu Australia Limited - The Role of ICT in a Sustainable Society
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Lee Stewart, Head of Sustainability ANZ, Fujitsu Australia Limited presented "The Role of ICT in a Sustainable Society" at Connected Australia 2013.

This conference is designed to help organisiations harness the opportunities that super-fast broadband will create, and explores the future impact of the NBN through the healthcare, education and consumer industries.

For more information, please visit the conference website: http://www.connectedaustralia.com.au/2013

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Lee Stewart, Fujitsu Australia Limited - The Role of ICT in a Sustainable Society

  1. 1. The Role of ICT in Shaping a Sustainable Society Lee Stewart Head of Sustainability Fujitsu Australia and New Zealand Copyright 2013 FUJITSU LIMITED
  2. 2. Agenda Fujitsu Background Context Role of ICT Local Case Studies Future Trends Summary and Questions 2 Copyright 2013 FUJITSU LIMITED
  3. 3. Who we are  Japan’s largest IT services provider and No. 3 in the world*  We use our experience and the power of ICT to shape the future of society with our customers  Over 170,000 Fujitsu people support customers in more than 100 countries 2011 IT Services Vendor Revenue. Source: Gartner, "Market Share: IT Services, 2011" 9 April 2012 3 Copyright 2013 FUJITSU LIMITED
  4. 4. Sustainability is important to us  Environmental accounting present in our business in 1938  Long-standing members of sustainability organisations & indexes  Top positions in world leading environment rankings  FORTUNE Magazine’s 2013 List of ‘World’s Most Admired Companies’  Executive commitment 4 Copyright 2013 FUJITSU LIMITED
  5. 5. Our Commitment to Sustainability 2011 Winner Banksia Environmental Award “Leading in sustainability - setting the standard for large organisations” Acknowledged as No 1 on Computerworld’s “Top 12 Green IT Vendors” list 2007 Launched sustainability consulting in Australia 2012 Initial interim targets achieved All Fujitsu ANZ data centres under certified EMS 2004 Super green products introduced 2003 Zero waste emissions achieved by all 13 plants in Japan 2009 Sustainability employee program launched in Australia, ISO 14001 certification in Australia 1990 Environmental Management System implemented 2005 ISO14001 certification acquired by all Group companies in Japan 1938 Park style design for Kawasaki plant 1993 Developed Stage 1 of our Environmental Protection Program (EPP) 1989 Environmental Committee established 5 Copyright 2013 FUJITSU LIMITED
  6. 6. We always strive to do more  We believe ICT has a major role to play in helping address the global challenges  Between 2009 and 2015 we reduced our customers & society greenhouse gas emissions by 15m tons  We are now aiming to reduce a further 26 million tons between 2013-2016  26 million tons is equal to 2% of Japan’s total annual emissions 6 Copyright 2013 FUJITSU LIMITED
  7. 7. Background & Context Copyright 2013 FUJITSU LIMITED
  8. 8. Background and Context 3% ICT Industry 910m tons of CO2e 8 Copyright 2013 FUJITSU LIMITED
  9. 9. By 2020 6% 10% 2.7 Billion Tons CO2e 9 Copyright 2013 FUJITSU LIMITED
  10. 10. 10 Copyright 2013 FUJITSU LIMITED
  11. 11. 11 Copyright 2013 FUJITSU LIMITED
  12. 12. Global interconnected challenges Population Growth Natural Disasters Resources 12 Climate Change Biodiversity Copyright 2013 FUJITSU LIMITED
  13. 13. Ecological Footprint 13 Copyright 2013 FUJITSU LIMITED
  14. 14. Carbon Emissions – What’s the worry? 300 280 CO2 (ppmv) 260 240 220 200 180 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 Age (years BP) Source: National Climatic Data Center/NOAA 14 Copyright 2013 FUJITSU LIMITED
  15. 15. 400 2009 CO2 Concentration: 389 380 360 340 320 300 280 CO2 (ppmv) 260 240 220 200 180 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 Age (years BP) Source: National Climatic Data Center/NOAA 15 Copyright 2013 FUJITSU LIMITED
  16. 16. The Role of ICT Copyright 2013 FUJITSU LIMITED
  17. 17. The role of ICT is twofold  Efficiency of ICT – reducing the 3% of global GHG emissions by improving ICT efficiency  Enabling effect of ICT – using ICT to help reduce 97% of global GHG emissions, outside the ICT industry 17 Copyright 2013 FUJITSU LIMITED
  18. 18. Cloud: reducing the ICT impact and as enabler  Typical cloud benefits relate to reducing impact of ICT itself , e.g. more sharing – less power  Less obvious but potentially greater benefits are from cloud facilitating environmental improvements across an organisation /industry/ society  The business case for these solutions is now feasible due to the cost and agility advantages of cloud 18 Copyright 2013 FUJITSU LIMITED
  19. 19. Powering innovative research In partnership with Fujitsu, HPC Wales is enabling academic and commercial projects to use high performance computing for modelling weather patterns and climate change, simulation and prototyping, health and bioscience and creative design, to name but a few. 19 Copyright 2013 FUJITSU LIMITED
  20. 20. Requiring super fast computing K computer a tool for new hallenges  protect our environment more effectively and conserve natural resources  develop new, renewable sources of energy  mitigate the effects of climate change  predict natural disasters such as earthquakes, tsunamis and storms and develop appropriate response plans for these increasingly frequent events, and  develop new drugs to treat debilitating diseases 20 Copyright 2013 FUJITSU LIMITED
  21. 21. ANU Super Computer http://www.youtube.com/watch?v=2OaGj6iyYj8 21 Copyright 2013 FUJITSU LIMITED
  22. 22. Advanced Simulations The Australian National University and Fujitsu are working together to advance mathematical techniques and resilient software for grand-challenge scientific simulations (including tsunami modelling and plasma physics) running on current and future supercomputers. 22 Copyright 2013 FUJITSU LIMITED
  23. 23. Ibuki – Greenhouse Gasses Ob Sat (GOSAT) 23 Copyright 2013 FUJITSU LIMITED
  24. 24. Smart Transport Fujitsu aims to utilise information and communication technology (ICT) to bring about a human-centric intelligent society in which people can live more prosperous and secure lives. Fujitsu is working to leverage massive volumes of data by capturing and analysing the vast amounts of data generated by human activity and the movement of things, and harnessing it to develop new insights. 24 Copyright 2013 FUJITSU LIMITED
  25. 25. Smart Grid Fujitsu is helping to spread renewable energy, improve energy efficiency and bring about a low carbon society. To do this it is using its experience and knowhow in the fields of communication and network technologies to develop Smart Grid infrastructure, conducting facility and maintenance management relevant to operating the energy business, and developing operation and business. 25 Copyright 2013 FUJITSU LIMITED
  26. 26. Smart Agriculture The cloud-based solution deploys satellite technology for field monitoring and mapping visualisation data which was displayed in real time to the office. 26 Copyright 2013 FUJITSU LIMITED
  27. 27. Smart Cities Smart cities — sustainably operated, they provide their residents with safety and security. Fujitsu employs ICT to contribute to the creation of these model communities for a prosperous future. Environmental monitoring system in Map Ta Phut industrial estate, gathers data on pollutants using sensors Transforming industrial estates into eco smart cities by balancing industrialisation and environ sustainability in Saudi Arabia 27 Copyright 2013 FUJITSU LIMITED
  28. 28. Making a real difference Response to Customers in the Disaster Area • Establishing a Customer Restoration Countermeasures HQ • Restoration of Social Infrastructure • Response to Corporate and Individual Customers • Response to Customers Affected by Rolling Power Cuts Activities Supporting Restoration and Rebuilding in the Disaster Area • • Special Treatment of Equipment Repairs • 28 Providing Cloud Services Providing the Means of Access to Information Copyright 2013 FUJITSU LIMITED
  29. 29. Big Data Management Fujitsu is working to leverage massive volumes of data by capturing and analysing the vast amounts of data generated by human activity and the movement of things, and harnessing it to develop new insights. SPATIOWL marks the company's first foray into services that enable this 29 Copyright 2013 FUJITSU LIMITED
  30. 30. Case Studies Copyright 2013 FUJITSU LIMITED
  31. 31. Lend Lease – Building Challenge 40% of worlds CO2 Emissions are created by buildings 50% of most buildings energy use is attributed to occupants behavior 31 Copyright 2013 FUJITSU LIMITED
  32. 32. Infrastructure Challenge 32 Copyright 2013 FUJITSU LIMITED
  33. 33. GPON Backbone 33 Copyright 2013 FUJITSU LIMITED
  34. 34. Software Challenge 34 Copyright 2013 FUJITSU LIMITED
  35. 35. Software Challenge 35 Copyright 2013 FUJITSU LIMITED
  36. 36. Market Impact 36 Copyright 2013 FUJITSU LIMITED
  37. 37. Case Study – Meridian Energy “The whole Quick Start process gave us real insight into how we could reach beyond our current ICT targets of sustainability. The benchmark report gave us something further to strive for with clarity on how to get there.” Alison Howard, Sustainability Performance Advisor, Meridian 37 Copyright 2013 FUJITSU LIMITED
  38. 38. Case Study – QANTAS “We’re working to reduce energy use and CO2e emissions while gaining all the cost benefits – this initiative has all the ticks.” John Valastro, Head of Environment, Resilience and Workplace Transformation, Office of the CEO, Qantas Airways Limited 38 Copyright 2013 FUJITSU LIMITED
  39. 39. Future Trends Copyright 2013 FUJITSU LIMITED
  40. 40. Waves of Innovation 40 Copyright 2013 FUJITSU LIMITED
  41. 41. Resource Efficiency is King “We have seen five innovation waves since the Industrial Revolution. We are now entering the sixth and it has the potential to save the planet”. Bianca Nogrady – Co-Author Sixth Wave 41 Copyright 2013 FUJITSU LIMITED
  42. 42. The Sixth Wave Thinking  Waste = Opportunity  If you can find waste in a system opportunities will follow  Can technology remove waste by improving the efficiency of a system? • PC Power Management, Qantas pilots, Cloud Computing, Free Cooling in data Centres, recycling heat in buildings  Sell the Service, not the Product  Cloud Computing, Car Share  Digital and Natural Converge  Smart Agriculture Solution  If in Doubt, Look at Nature  Biomimicry – Wave power and Seaweed, Frogs and Water 42 Copyright 2013 FUJITSU LIMITED
  43. 43. A Sustainable Future Depends on “Decoupling Economic Growth with Resource Use” 43 Copyright 2013 FUJITSU LIMITED
  44. 44. Summary Copyright 2013 FUJITSU LIMITED
  45. 45. Closing Comments ICT will lead the way Room for internal improvements and efficiencies Enablement effect (other 97%) is huge The future winners will be able to more with less resources 45 Copyright 2013 FUJITSU LIMITED
  46. 46. The Key Issue People Technology Sustainability 46 Copyright 2013 FUJITSU LIMITED
  47. 47. Source: NASA
  48. 48. Thank You www.fujitsu.com/au/sustainabilit y lee.stewart@au.fujitsu.com 49 Copyright 2013 FUJITSU LIMITED
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