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John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars!  Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football
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John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars! Live content, the Can’t-Miss Move. Getting the Money Ball Analytics to Fetch Increased Broadcast Rights – ESPN & American College Football

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John Treloar delivered the presentation at the 2014 Multi-screen TV Summit. …

John Treloar delivered the presentation at the 2014 Multi-screen TV Summit.

The 2014 Multi-screen TV Summit brought together the who’s who of video on demand and multi-platform content production for two high powered days – examining video on demand, cross platform release strategies, catch up TV, programmatic trading, new 'super' reality TV formulas, new cross platform drama/ immersive formats and high speed WebTV.

For more information about the event, please visit: http://bit.ly/MSTV2014

Published in: Entertainment & Humor
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Transcript

  • 1. ‘Moneyball Analytics’ VIDEO INSIGHTS PRESENTED BY 
 JOHN TRELOAR
 MD OOYALA ANZ
  • 2. 3
  • 3. 4
  • 4. 5 WHO WE ARE FOUNDED IN 2007 300 EMPLOYEES GROWING TO 400 WORLDWIDE
 BY 2015 FIRST COMMERCIAL PRODUCT IN 2009 UNLOCKING THE REVENUE POTENTIAL 
 OF DIGITAL TV
  • 5. K-12 TEACHERS ALLIANCE • COMPANY • ALCANCE MEDIA GROUP MACHINIMA • ETSY • OVERDRIVE CENTRE • EL AEROPUERTO • TEACHING CHANNEL • CHIPPETTIT.COM COMMUNICATIONS • TORQUE.TV LIMITED • RISK MANAGEMENT SOLUTIONS BATALI • GRUPO REFORMA • ENTERTAINMENT • COMMUNICATIONS FEDERATION • MDBETHIN.COM CORPORATION • THE RANGERS FOOTBALL CLUB SHOW • WORDS OF PEACE INTERNATIONAL REPORTS INC • DEPAUL • JOURNAL • TELCO DEPOT • DIGITAL ENTERTAINMENT • EXPLORE ANNENBERG LLC • NETWORK • DOHA FILM FESTIVAL INVESTMENTS • OGILVY ACTION TIEMPO • JOHNSON AND JOHNSON SERVICES DONALD OPERATIONS • VEOMED REPORT • NATIONAL CABLE & TELECOMMUNICATION ASSOCIATION NOVARTIS PHARMACEUTICALS CORPORATION MADDASH E-MEDIA • AUTODESK BIGTEAMS LLC • REED EXHIBITIONS WASHINGTON POST COMPANY MONAVIE • IROKO • HAVERFORD TRUST COMPANY MOGULDOM MEDIA GROUP • SCOUTING ASSOCIATION • ORTHO CLINICAL DIAGNOSTICS STREET LEAGUE • EASELTV • SPORTS AUSTRALIA • RJL WEALTH MANAGEMENT VUMEDI • THE WASHINGTON TIMES EDUCATION • IMÁGEN SOLUCIONES INTEGRALES WHO WE ARE - OUR CUSTOMERS
  • 6. AN INNOVATION LEADER 2007 20132008 2009 2010 2011 2012 FIRST ADAPTIVE BITRATE STREAMING FOR FLASH FIRST INTEGRATED TRANSCODING CLOUD FIRST TO DELIVER 
 REAL-TIME ANALYTICS FIRST iPHONE DELIVERY FIRST INTEGRATED PAYWALL SOLUTION FIRST DETAILED VIEWER STATS ACROSS 25+ DIMENSIONS FIRST REVENUE AND ENGAGEMENT OPTIMIZATION TOOLS FIRST INTEGRATED 
 OVER-THE-TOP DELIVERY FIRST PERSONALIZED AD AND CONTENT DELIVERY PLATFORM FIRST INTEGRATED 
 CONTENT DISCOVERY 
 ENGINE FIRST SERVICES-BASED 
 ANDROID VIDEO RUNTIME
  • 7. MEGA TRENDS By the end of 2014, the number of mobile-connected devices will exceed the number of people on earth. MOBILE There will be nearly 
 1 billion broadband subscribers by 2014. BROADBAND In the U.S. video counts 
 for 53% of internet traffic and growing. TV/VIDEO 8
  • 8. 9
  • 9. ©2014OoyalaInc.AllRightsReserved. MEASUREMENT AND INSIGHTS 11 “Every time a consumer watches video through Ooyala, we collect events” A LOT of events! Player loads on web page viewer clicks play button Ad Request / Ad Impression viewer is at 30 sec mark viewer clicks pause button viewer skipped ahead 30 sec viewer clicked replay button viewer is at 50 sec mark We also collect for each play: • Time of day • Device type • Geography • Plus other information
  • 10. IT LOOKS A LITTLE LIKE THIS……. 12
  • 11. AND IT ENDS UP LOOKING LIKE THIS 13
  • 12. BUSINESS INTELLIGENCE AND INSIGHTS 1414 MONETIZE
 Greater opportunity for promotion/ads with popular content EXTEND REACH
 Up-to-the-second-insights to increase use of content that drives viewer engagement OPTIMIZE
 Quick editorial decisions to refine content & ad placement SUDDEN INCREASE IN VIEWS?
  • 13. ©2014OoyalaInc.AllRightsReserved. DISCOVERY-ENABLED EXPERIENCES 15
  • 14. FLEXIBLE MODELS TO REALISE MAXIMUM REVENUE 16 AD SUPPORTED ! • EG. Youtube model • Dozens of integrations • Server-side ad integration • CPM / Yield TRANSACTIONAL • EG. iTunes models • Instant pay-per-view sale • Content protection (cannot playback after 48 hour window) SUBSCRIPTION • EG. Quickflix, Netflix (All you can watch) • Studio-approved DRM • Integrated subscription and identity management TV EVERYWHERE • EG. FOXTEL Go • Multi devices • Authenticate anywhere MONETISATION CAN BE VIA HYBRID METHODS ON SAME PLATFORM TO SUIT DIFFERENT CONTENT
  • 15. 17
  • 16. 18
  • 17. 19
  • 18. 20
  • 19. 21
  • 20. 22 OOYALA FOOTPRINT ANALYSIS OF ROUGHLY 2 BILLION ANALYTICS EVENTS PER DAY ACROSS 1000’S OF SITES & APPS SPANNING PCS, PHONES, TABLETS, & CONNECTED TVS FROM MANY OF THE WORLD’S TOP BRANDS, BROADCASTERS, OPERATORS & ENTERPRISES DERIVED FROM NEARLY 150 MILLION VIEWERS IN 239 COUNTRIES WORLDWIDE
  • 21. ©2014OoyalaInc.AllRightsReserved. WE ARE A MOBILE SOCIETY! WITH BILLIONS OF VIDEO-CAPABLE SCREENS! Change is constant ...and good! • Mobile and tablet video CAGR = 152% since 2012! • 133% year-over-year growth since Q1 ’13! • Share of tablet video plays grew 6% over the year! • Share of mobile phone plays grew 10X that rate! ! 23 Ç Ç Ç 3.4% 9.2% 21.5% 1.75 BILLION SMARTPHONES WORLDWIDE IN 2014
  • 22. ©2014OoyalaInc.AllRightsReserved. THE PHONE WARS:! DESPITE LOWER MARKET SHARE, MORE VIDEO ON iOS 24 But Android is catching up! • Android dominates global smartphone market share with 82% of shipments! • Globally, iOS retains the majority of smartphone views, at 64% of all smartphone video plays! • AUS a big contributor to iOS dominance with 82% of Q1 smartphone plays! • In Q1, Android outstripped iOS only in Latin America, 57% to 43%!
  • 23. ©2014OoyalaInc.AllRightsReserved. MULTI-SCREEN ENGAGEMENT:! MOST TIME SPENT WITH LONG-FORM VIDEO 25 Most video plays are for short-form content, but far more time is spent with long-form content ! ! On all devices, more than half of all online viewing time was with videos longer than 10 minutes !
  • 24. ©2014OoyalaInc.AllRightsReserved. PREMIUM CONTENT IS POPULAR ONLINE! REGARDLESS OF SCREEN SIZE Long-form video drives engagement across all devices! • Connected TV viewers spent 61% of their viewing time with videos longer than 30 minutes! • 39% of that time, sessions were one hour or longer! • On tablets phones, 48% of viewing time was with videos 30 minutes or longer 26
  • 25. 27 VIENNA STATE OPERA BRINGS OPERA TO FANS WORLDWIDE
  • 26. ©2014OoyalaInc.AllRightsReserved. LIVE VS. VOD:! LIVE VIDEO TRENDS TOWARD BIGGER SCREENS Larger screens, longer sessions, but live video beats VoD for engagement across all device types! • Connected TV viewers watched live video for an average of nearly one hour per play — 11X more than VoD content! • That’s about twice as much as the 34-minute average of live video time-per-play on desktops, where the average live video session was 13X longer than VoD sessions! • Tablet viewers watched live video 3X longer than VoD, and mobile viewers twice as long, based on average time per play 28
  • 27. 29
  • 28. 30
  • 29. 31 COMEDY CENTRAL WANTED TO 
 DELIVER LAUGHS ACROSS ALL DEVICES
  • 30. ©2014OoyalaInc.AllRightsReserved. LIVE DASHBOARD 32Source: Nielsen, “The Cross Platform Report”, December 2013 Source: IHS, Consumer Electronics Topical Report, October 2013 •Top KPIs across entire video library •Popular Now, Trending, Top Content •Geographical representation •Ability to click through to an asset
  • 31. ASSET DETAILS PANEL 33 • Top KPIs for a specific video • Video metadata for content programming • Segments watched, play through, time watched • Device, geography, player, and traffic panels
  • 32. ©2014OoyalaInc.AllRightsReserved. BUSINESS INTELLIGENCE PANEL 34 •One consolidated console with metrics for devices (platform and OS), geo (country, region, state/province, DMA), player, and traffic source •Performance, engagement, reach, play- through graphs •Multi-dimensional queries •Universal tracking •New Player content panel
  • 33. PAC - 12 COLLEGE SPORT
  • 34. ©2014OoyalaInc.AllRightsReserved. SCHEDULE - ENGAGEMENT - PAC 12 36
  • 35. ©2014OoyalaInc.AllRightsReserved. SCHEDULE - ENGAGEMENT - PAC 12 37
  • 36. ©2014OoyalaInc.AllRightsReserved. TARGETED CONTENT - PAC 12 38 FOOTBALL
  • 37. ©2014OoyalaInc.AllRightsReserved. NRL - LOCAL 39
  • 38. ARSENAL FC CASE STUDY 40 http://www.ooyala.com/customers/arsenal
  • 39. THANK YOU john@ooyala.com +61 414 22 7777

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