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Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home
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Jeff Gould, SafeGov: Privacy risks associated with new computer devices students are using in schools and the home

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Jeff Gould, President, SafeGov delivered this presentation at the 2014 Child Online Safety & Protection conference in Sydney. The need to protect children online is at the forefront of parents and …

Jeff Gould, President, SafeGov delivered this presentation at the 2014 Child Online Safety & Protection conference in Sydney. The need to protect children online is at the forefront of parents and teachers minds. The prevalence and use of social media tools is rising and with it comes a wide range of issues which have the potential to impact our future generations.

The Inaugural Child Online Safety & Protection Conference focussed on policies, programs and practices for protecting children’s privacy rights and ensuring their safety online. For more information about the event, please visit the conference website:
http://www.informa.com.au/childonlinesafetyconference14

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  • 1. The Data Mining Threat to Children SafeGov.org jeff.gould@safegov.org March 2014
  • 2. “We know where you are. We know where you’ve been. We can more or less know what you’re thinking about.” - Eric Schmidt, Chairman, Google
  • 3. “If you have something that you don’t want anyone to know maybe you shouldn’t be doing it in the first place.” - Eric Schmidt, Chairman, Google
  • 4. “Google policy is to get right up to the creepy line and not cross it.” - Eric Schmidt, Chairman, Google
  • 5. “Nude Webcams and Diet Drugs: the Facebook Ads Teens Aren't Supposed to See” Wall Street Journal article, Feb 27, 2014
  • 6. The developer of an app called “Ilikeq” put an ad on Facebook aimed at teens inviting them to download the app “to let others rate their attractiveness, comment on their photos and say if they would like to date them”. Source: Wall Street Journal, Feb 27, 2014
  • 7. Sophie “liked” a Facebook ad that promoted a Facebook page recruiting adult nude webcam models. "I just thought it was for modeling, and I'm interested in that, and I thought it would help me out" Source: Wall Street Journal, Feb 27, 2014
  • 8. Tyrell has repeatedly seen ads for gun holsters on Facebook. The vendor’s web page was “liked” by a friend of his. Tyrell lives in Oakland, California, which has one of the highest murder rates in the U.S. Source: Wall Street Journal, Feb 27, 2014
  • 9. Most parents are not aware of data mining; only 1 in 17 parents have heard “a great deal” about the practice 46% aware 6% Awareness of data mining is higher among fathers and parents with the most formal education 18% 56% Fathers 54% 22% vs. 35% Primary or secondary education A great deal A little 40% Mothers 63% vs. University graduates 76% vs. Masters degree or higher Some Nothing at all QUESTION: At some schools, certain Internet companies may be tracking the email and web browsing habits of children in order to target them with Internet advertising. This practice is sometimes known as “data mining”. Whether or not you are familiar with the term “data mining”, please indicate how much you have seen, read or heard about this practice.
  • 10. What Google Knows About You… • Everything in the emails you send and receive • 90% of the web pages you visit • What you watch on YouTube (and soon on TV) • What ads you click on • Where you live, work, shop and hang out • The names in your address book • How fast you drive • Where you are now, where you went last night • Everything they can deduce from the above…
  • 11. Power of Facebook Likes • Analyzed 9.9 million “Likes” from 58,000 volunteers – Volunteers also gave detailed demographic & psychological data • Probability of correct prediction for… – Race (95%), gender (93%), sexual orientation (88%), left or right politics (85%), Christian or Muslim (82%), IQ (78%), age (75%), smokes (73%), relationship status (67%), use drugs (65%), parents together at age 21 (60%)… “Private traits and attributes are predictable from digital records of human behavior” Kosinksi et al., 2012 (Cambridge U. & Microsoft Research)
  • 12. But surely this isn’t happening in schools?
  • 13. Yes it is happening in schools, and on a vast scale • Google Apps for Education (GAFE) boasts tens of millions of student users around the world • Google promises not serve ads to kids in school • But insists on giving schools the option have ads • Until recently, Google said it did not data mine student emails in GAFE • But in a U.S. court case it now admits that it does
  • 14. Google’s own lawyers say Gmail users have “no legitimate expectation of privacy”
  • 15. “Just as a sender of a letter to a business colleague cannot be surprised that the recipient’s assistant opens the letter, people who use web-based email today cannot be surprised if their communications are processed by the recipient’s ECS provider in the course of delivery. Indeed, ‘a person has no legitimate expectation of privacy in information he voluntarily turns over to third parties.’ Smith v. Maryland, 442 U.S. 735, 743-44 (1979).” Case No. 5:13-md-02430-LHK DEFENDANT GOOGLE INC.’S MOTION TO DISMISS PLAINTIFFS’ CONSOLIDATED INDIVIDUAL AND CLASS ACTION COMPLAINT;MEMORANDUM OF POINTS AND AUTHORITIES IN SUPPORT THEREOF Date: September 5, 2013
  • 16. Google’s own lawyers now admit that even when ad serving is turned off, Google Apps for Education emails are still scanned for ad-serving purposes outside of school
  • 17. In short, the world’s largest provider of Internet email to schools and universities (which also happens to be the world’s largest advertising firm) admits that it is reading students’ emails in order to target them with ads… And not just any ads, but remarkably effective ads carefully targeted according to detailed personal profiles of each individual student.
  • 18. Advertising is not evil, but it does not belong in schools • Not all ads promote dangerous behaviors or unhealthy products • But some do… – Junk food, Gambling, Drugs, Sex… • Children will always see such ads outside of school (and we must try to protect them) • But that is no reason to allow advertising into schools (even “safe” ads)
  • 19. Australian parents want contracts with email service providers to ban online ads and profiling in schools Schools that accept free email services from Internet advertising firms should insist on contracts that expressly ban the exploitation of children’s email for any ad-related purposes. 74% 16% 6% 4% Schools that accept free email services from Internet advertising firms should require the companies to offer a privacy policy with strict guarantees against user profiling or web tracking. 73% 17% 5% 4% Schools that accept free email services from Internet advertising firms should insist on contracts that require that all ad-related functions to be completely removed from the software (not merely turned off). Schools should be allowed to accept free email services from Internet advertising firms. 64% 9% 32% 0% 4 - Agree 26% 30% 29% 50% 3 2 6% 5% 100% 1 - Disagree QUESTION: Please tell me if you agree or disagree with each of the following statements. Do you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each statement?
  • 20. Internet firms that sell to schools must be transparent about how their products work • Google and Facebook are not “evil”… • Their competitors (Microsoft, Yahoo, Twitter, etc.) are not automatically “good”… • But Google and Facebook have undeniably crossed the “creepy” line and must be held accountable
  • 21. What Can We Do? • Educate parents, school leaders, policy makers • Introduce appropriate regulations • Demand transparency from vendors • Encourage competition among vendors to deliver better privacy and drive a “race to the top”

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