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Arthur Blewitt - Agrifood Skills Australia - Building highly skilled and robust regional futures – A snapshot of workforce challenges and trends facing the Agrifood industry
 

Arthur Blewitt - Agrifood Skills Australia - Building highly skilled and robust regional futures – A snapshot of workforce challenges and trends facing the Agrifood industry

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Arthur Blewitt delivered the presentation at the 2014 Skilling Australia Summit. ...

Arthur Blewitt delivered the presentation at the 2014 Skilling Australia Summit.

The 8th Annual Skilling Australia Summit considered the current policy framework and examined state and national challenges for skilling the Australian economy at this time. Current skilled shortages within industry groups were addressed and debated.

For more information about the event, please visit: http://www.informa.com.au/skillingoz14

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    Arthur Blewitt - Agrifood Skills Australia - Building highly skilled and robust regional futures – A snapshot of workforce challenges and trends facing the Agrifood industry Arthur Blewitt - Agrifood Skills Australia - Building highly skilled and robust regional futures – A snapshot of workforce challenges and trends facing the Agrifood industry Presentation Transcript

    • Our  vision   is  a  globally  compe33ve  and  sustainable  agrifood  industry   through  world  class  enterprise  capability  and  leadership   An  independent  company  funded  by  government   responsible  for  driving  the  na7onal  skills  and  workforce   agenda  across  5  key  agrifood  sectors.  
    • Our services ●  Opera7ng  as  a  broker,  facilitator  and  translator  for   partnerships  across  industry,  government  and  training   providers   ●  Driving  industry  driven  competency  standards  for  skills   and  job  readiness   ●  Advising  and  suppor7ng  industry  sectors  and   enterprises  on  skills  and  workforce  development   ●  Advocacy  on  na7onal  policy  change  
    • Strategic Directions ●  Building  enterprise  produc7vity  and  profitability   ●  Suppor7ng  high  quality  delivery  and  assessment  of  skills   ●  Improving  industry's  image  and  career  pathways   ●  Driving  industry  leadership  and  sound  policy  
    • Industry profile ●  Agrifood  industry  highly  important  to  Australia’s  future       ●  accounts  for  around  825,000  jobs   ●  generates  $230  billion  pa     ●  capacity  to  produce  food  for  60  million  people     ●  accounts  for  about  18%  of  Australia’s  export  earnings   ●  covers  60%  Australia’s  land  mass     ●  90%  of  enterprises  are  small  
    • 321 Market factors Policy environment External influencers ShiQing  epi-­‐centre  of  global   consump7on   Resurgent  western  economies Higher  $AU  dollar/  commodity   vola7lity Retail  duopoly  and  shortening  supply   chains High  input  cost  produc7on  –  labour,   energy,  fuel,  water  and  waste Changing  business  models  -­‐   corpora7sa7on,  alliances,  contrac7ng   Empowered  consumer  –  ‘value,   values,  health  and  indulgence’ Social  media  &  social  ac7vism Independent  cer7fica7on  systems Automa7on,  technology,  ICT,   advanced  robo7cs,  gene7cs,  remote   sensors,  GPS     Expanding  Asian  middle  class  and   consumerisa7on   Climate  variability  &  climate  change   Soil  degrada7on,  falling  water  tables   Urbanisa7on  of  world  popula7on   Food  security  of  world  na7ons   Ageing  agrifood  workforce   Ageing  Australian  popula7on   iGenera7on     Globalisa7on  of  work   Hyper-­‐connec7vity   Free  Trade  Agreements   Five-­‐pillar  economy   Red/  green  regulatory  burden   Animal  welfare  codes  and  guidelines   Biosecurity   Drought  reform   Agricultural  White  Paper   Marine  Protected  Areas  management   plan  review   ‘Green  Army’   State/  Territory  Agrifood  plans   Reduc7on  in  government  RD&E   Student  en7tlement  and  marke7sa7on  
    • 2012 Student profile ●  90,736  students  enrolled  (down  828   from  2011)*   ●  28,068  students  completed  (up  3,967   from  2010)   ●  63%  of  learners  based  outside  of  the   major  ci7es   ●  80.4%  of  all  agrifood  students  study   part-­‐7me     ●  56%  of  learners  defined  in  socio-­‐ economic  terms  as  being  in  quin7les  1   and  2  (most  disadvantaged)   ●  54%  of  learners  aged  25+   ●  67%  of  learners  are  male   ●  84%  of  delivery  at  Cer7ficate  III  or   below   ●  31.6%  of  learners  are  trainees  or   appren7ces   ●  Indigenous  Australians  comprise  8%  of   agrifood  students     ●  All  states  decreased  in  enrolments   except  Victoria  (1,539)  and  SA  (+1,527)   * Appren&ce/  trainee  numbers  increased  by  237  in  the  same  period  
    • Environmental Scan 2014 - Key findings ●  A  harsh,  unforgiving  business  environment   •  Increasing  input  and  regulatory  costs,  no  real  liQ  in  returns,  thinner   margins   •  Producers  struggling  to  keep  pace  with  the  sophis7ca7on  demanded   of  shortened  supply  chains  (branding,  innova7on,  business  exper7se   and  nego7a7on  skills)   •  Business  models  changing  but  few  can  match  the  pace  of  change  in   the  external  environment  –  changing  customer  tastes,  technology/   automa7on  adop7on,  innova7on   •  Within  each  company  visited,  remarkable  poten&al  …  but  business/   marke&ng  and  product  development  skills  needed  
    • Environmental Scan 2014 - Key findings continued… ●  Asian  market  -­‐  s7ll  an  intangible  for  most   •  Changing  market  demand  –  from  raw  commodi7es  to  niche   products   •  More  urgency  for  regulatory  reform  –  reduc7on  of  red/green  tape   •  Market  access  and  FTA  –  discussion  needs  to  convert  into   commercial  gain   •  Resurrec7on  of  western  economies  –  reduced  gap  between  east  and   west  growth  rates   •  Innova7ve  businesses  are  focusing  on  niche  or  scale  
    • Environmental Scan 2014 - Key findings continued… ●  Flavour  of  the  month   •  Five  pillar  economy  +  state  industry  plans   •  Inter-­‐agency  policy  responses  to  support  agrifood  lacking  across   jurisdic7ons  (government  priori7es  for  agrifood  need  to  be  backed   up  by  educa7on  and  training  policy  for  industry)     •  Growing  tension  between  individual  student  en7tlement  and   building  capability  of  key  industries  (macro-­‐economic  reform)  
    • Six key priorities 1.  Building  world-­‐class  business  management  capability     2.  Airac7ng  a  new  genera7on  of  mo7vated,  skilled  and  smart  workers   3.  Building  higher  level  knowledge  and  skills  within  the  exis7ng   workforce   4.  Increasing  industry  adop7on  rates  of  new  technologies  and  research   outcomes   5.  Opening  up  educa7on  pathway  –  Schools  !  VET  !  HE  !  VET   6.  U7lising  the  skills  of  exis7ng  workers  and  liQing  reten7on  rates.  
    • Key themes - industry ●  Tradi7onal  processing  plants  struggling  in  Australia  -­‐   “transport  is  cheaper  than  labour”   ●  ShiQ  from  ‘commodity’  to  ‘product’  with  producers   pushing  to  move  up  the  value  chain     ●  Biosecurity  and  animal  welfare  are  paramount  to  future   success  and  profitability  of  Australian  agrifood   ●  ‘100%  pure  New  Zealand’  …  Australia  needs  equivalent   branding  to  capture  Australian  producers’  values  and   aiributes  
    • Key themes – industry continued… ●  Rise  of  the  individual  consumer   •  Increasing  demand  for  evidence  of  a  social  ‘license  to  operate’   •  Value,  quality  and  convenience  taken  for  granted     •  Business  use  of  social  media  and  its  opportuni7es  to  harvest  data,   lagging  behind  consumer  adop7on  and  ‘connectedness’  
    • Key themes – industry continued… ●  Labour  force     •  Less  noise  about  worker  shortages,  pressure  point  is  exis7ng  worker   capability,  par7cularly  around  managers/supervisors/technology   •  Ongoing  reliance  on  seasonal  and  casual  workforce  –  demand   calendars   •  “Workforce  development”  and  “skills”  are  now  part  of  the   conversa7on  around  capability,  including  enterprises  developing    their   own  ‘codes  of  prac7ce’  to  liQ  professionalism   •  Opportuni7es  to  link  business  development  capability  to  industry   reform  to  build  resilience  and  strategic  capability  eg.  drought  reform  
    • Key themes – tertiary sector ●  Ter7ary  sector  has  a  significant  role  to  play  …  but  only   with  the  right  policy  sepngs   •  But  silo  concept  educa7on  pathway  changing  –     VET  in  Schools!VET!HE!VET  knowledge  transfer  means  the   ter7ary  sector  needs  to  change  to  enhance  its  relevance  to  business   •  Limited  use  of  non-­‐tradi7onal  partnerships  to  create  unique,  high-­‐ value  proposi7on  to  industry   •  Lack  of  na7onal  agreement  on  Skill  Sets  remains  key  policy   constraint     •  Poten7al  labour  pathways  into  industry  not  being  op7mised  –   migrant  refugees,  resource  sector  workers,  cross-­‐industry    workers  
    • Issues relevant to AgriFood 1.  Increasing  demand  for  brokering  rela3onships,   partnerships  and  informa3on  flow  between  stakeholders     •  Non-­‐tradi7onal  partnerships  –  oil  &  gas  +  seafood   •  Non-­‐tradi7onal  alliances  –  Collabora7ve  RTOs  +  industry  bodies  =   driving  industry  wide  capability  on  key  issues,  for  example,   business  management   •  Non-­‐tradi7onal  pathways  into  industry  –  Bridging  qualifica7ons   into  the  industry  for  specific  groups:  resource  sector  workers,   indigenous  Australians,  migrants/  refugees  
    • Issues relevant to AgriFood continued… 2.  ‘Employer  of  choice’  prac7ces   3.  Resolving  seasonal  worker  induc3on  challenge  –  digital   record  for  seasonal  workforce,  cross-­‐industry  workers,   contractors   4.  Thought  leadership  on  linking  industry  reform  to   building  capability  (skills)  …  leverage  off  drought  reform   approach  
    • Issues relevant to AgriFood continued… 5.  Opportuni7es  for  integrated  qualifica3ons  with   universi7es  and  short  programs  to  support  technicians/   para-­‐professionals  and  increased  demand  for  business   management  capability   7.  Na7onal  need  for  partnerships  with  industry  bodies  and   associa7ons  to:   •  Build  their  understanding  of  workforce  planning/  skills  policy  and   applica7on   •  Develop  resources  and  prac7cal  advice  for  their  members   •  Work  with  AgriFood  to  extend  reach  and  stakeholder  input  
    • Issues relevant to AgriFood continued… 7.  Brokering  partnerships  between  CRC/  RDCs  and  CSIRO,   and  the  VET  sector  to  drive  greater  flow  of  research   outcomes  into  the  student  cohort  (webinars,   development  of  resources,  guest  lecturing,  site  visits)  
    • Issues relevant to AgriFood continued… Required  research     8.  Analysis  of  the  changing  business  models  and  structures   across  the  agrifood  supply  chain  and  implica7ons  for   work  organisa7on,  workforce  composi7on  and  job  roles;   9.  Development  of  a  na7onal  brand  strategy  for  promo7on   of  agrifood  job  roles  that  establishes  agreed    set  of   messages  and  value  proposi7ons  for  use  across  agrifood   sectors  (co-­‐branded  with  industry  bodies);    
    • Issues relevant to AgriFood continued… 10. Development  and  valida7on  of  a  contemporary,  flexible   employment  based  training  *model  that  would  be   airac7ve  to  both  agrifood  employers  and  poten7al   employees  in  a  wide  range  of  sectors,  including  its   aiributes,  likely  job  roles  and  cri7cal  success  factors;   *  ‘Employment  based  training’  is  the  term  used  to  describe  the  scenario  where  an   employee  undergoes  on  and  off-­‐the-­‐job  training   under  a  formal  agreement  
    • Issues relevant to AgriFood continued… 11. Scoping  study  of  AgriFood's  current  knowledge  transfer   model  including  formal  learning  and  widespread  non-­‐ formal  and  informal/social  learning  synonymous  with   agrifood.    Includes:   I.  iden7fying  the  bodies  involved  in  providing  each  type  of  learning   experience  and  their  roles;   II.  Iden7fying  opportuni7es  that  exist  for  collabora7on  and   leverage;   III.  Analysing  current  policy  direc7ves  and  economic  drivers  with   implica7ons  for  workforce  planning  and  skills  development  and   how  the  exis7ng  model  needs  to  respond  in  support.  
    • AgriFood National Regional Initiatives (ANRI) ●  Based  on  a  cross-­‐industry  trial  conducted  in  north  west   NSW   ●  Independently  assessed  3.2%  labour  produc7vity   improvement  33%  net  reduc7on  outward  migra7on     ●  Involved  partnership  with  key  stakeholders  in  industry,   enterprises,  RTOs,  governments,  research  agencies,   regional  communi7es  and  universi7es     ●  The  successful  aspects  of  that  trial  are  the  founda7on  of   the  industry  and  community-­‐driven  strategy          
    • Food in the Australian Curriculum Funded  under  the  Na7onal  Food  Plan  through  the   Department  of  Agriculture  –  Focus  on  city-­‐based  primary   and  secondary  students  to  agrifood  industries  and   economic  significance.   Aim:   To  enhance  the  teaching  and  learning  of  the  agrifood   industries  in  Australian  schools,  par7cularly  in  science,   history,  geography  and  technology  
    • Food in the Australian Curriculum continued… The  Deliverables:   ● Na7onal  presence   ● Presenta7ons  to  8000  students  na7onally  in  years  4  to  7   ● Teacher  professional  development  workshops  to  800   teachers  and  500  trainee  teachers   ● Development  of  teaching  materials  to  support  classroom   learning   ● U7lise  RDC  websites  and  educa7on  materials   ● Independent  evalua7on  
    • “Agribusiness has such a bright future in Australia, if it can unite and rise to the challenge. Right now, perhaps that’s where the challenge truly lies.” Phillip M Napier Sector Leader, Agribusiness, KPMG