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Adam Good, Telstra Media - Telstra Media – AFL, NRL and Racing - Multi Screen Premium Sport On Demand - How to Make it Pay
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Adam Good, Telstra Media - Telstra Media – AFL, NRL and Racing - Multi Screen Premium Sport On Demand - How to Make it Pay

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Adam Good delivered the presentation at the 2014 Multi-screen TV Summit. …

Adam Good delivered the presentation at the 2014 Multi-screen TV Summit.

The 2014 Multi-screen TV Summit brought together the who’s who of video on demand and multi-platform content production for two high powered days – examining video on demand, cross platform release strategies, catch up TV, programmatic trading, new 'super' reality TV formulas, new cross platform drama/ immersive formats and high speed WebTV.

For more information about the event, please visit: http://bit.ly/MSTV2014

Published in: Entertainment & Humor

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Transcript

  • 1. PREMIUM SPORT Multi-Screen TV Summit August 22nd 2014 Adam Good Director of Digital Media & Content
  • 2. Brand Essence> Audience Reach> Fan Avidity> Consider the Telstra Story> Ownable Property?> Brand Value and Potential> Priority Regions, Aligned Timing and Passion> Portfolio Efficiency>
  • 3. PARTNERSHIP
  • 4. MULTI-SCREEN SPORTS
  • 5. NRL 14YEARS
  • 6. MILLION
  • 7. MILLION
  • 8. IT’SGAME ON WITH$20 NRL TICKETSALL SEASONLONG
  • 9. HOW DOWEMEASURESUCCESS? Impact on Customer Advocacy> Awareness and Perceptions of Telstra > Return on Investment> > Product Revenue
  • 10. ADVERTISING + SUBSCRIPTION + SYNDICATION REVENUES
  • 11. CUSTOMER ADVOCACY (NPS) DETRACTORS ADVOCATES Not aware of NRL Sponsorship
  • 12. CUSTOMER ADVOCACY (NPS) Aware of NRL Sponsorship DETRACTORS ADVOCATES
  • 13. Web Tablet Mobile TV Connected Stadiums
  • 14. HIGHERTHAN AVERAGE RETURNON OURSPORTS
  • 15. KEYBRANDMEASURESTHAT WETRACK Property Awareness> Telstra Attribution> Sponsor Likeability> Sponsorship Gratitude> Brand Consideration Impact> NPS Impact>
  • 16. EVALUATE ADDVALUE MEASURE SUCCESS
  • 17. Be Authentic> Find Your Relevance> Commit 110%> Understand What Value Looks Like for Your Brand> It has to be about True Partnership>
  • 18. THANKS FORYOUR TIME @ADAMGOOD