Introducing CMEcast

INTRODUCING

WHAT IS ? An innovative, new platform for delivering global unaccredited and European accredited CME Connects busy physicians with MP3-format CME podcasts for anywhere, anytime learning across all specialties and disease states Tracks all CME activity on a proprietary CME Tracker service, free to all registered users Features ‘Ask the Expert’, a unique feature that allows users to interact directly with KOLs in their field Adapted from the highly successful CPDcast platform. CPDcast, launched in 2007, has attracted over 15,000 registered legal professionals.

- AN INFORMA HEALTHCARE PRODUCT Informa Healthcare is  Informa Healthcare is  An Informa plc a leading STM Time Inc’s preferred business alongside publisher of over 160 partner for Datamonitor, Scrip journals and more developing content and IIR, a global than 2,000 medical targeted at both organiser of over books patients and 10,000 congresses physicians annually

HOW DOES WORK?

DEVELOPING A PODCAST UNACCREDITED UNACCREDITED RECORD NEW KOL SELECTION EUROPEAN ADD TO LIBRARY ACCREDITATION UNACCREDITED UNACCREDITED USE EXISTING

SPONSORING A PODCASTCMEcast podcasts and multi-podcast programs help increase disease awareness amonghealthcare professionals. Our podcasts provide target audience physicians with easily-accessible information on drug treatment, new and existing devices, and treatment guidelinesin disease states related to their products. Length Sync w/slides? Accredited? Other entitlements ProCast CME Up to 1 hour Yes Yes Reading list, transcript, monthly usage report ProCast Plus Up to 1 hour Yes No Logo on profile page, reading list, transcript, monthly usage report ProCast 15- 30 Yes No Logo on profile page, transcript, minutes monthly usage report QuickCast Up to15 No No Acknowledgement on profile page, minutes monthly usage reportAdditional options: Volume pricing for multi-podcast programs, transcripts (unless specified), promotion on InformaHealthcare.com, Informa Healthcare journal home page tie-in and speaker selection input. You can also feature advertising, hyperlinks and other branded content on unaccredited podcasts.

HOSTING YOUR EXISTING PODCASTS ON  CMEcast’s proprietary platform offers secure, measurable and white-label hosting for your existing podcasts  Enhanced visibility and access through CMEcast site  Monthly usage report  If appropriate, we can provide advice on CME accreditation  We are also able to activate the ‘Ask the Expert’ feature for your podcast contributors/faculty  Three options for hosting: flat-fee, pay-per-use and sponsored access

FAQs Is Informa CMEcast live? Yes, the service is now live at http://www.informacmecast.org. How long does it take to produce a podcast? Unaccredited podcasts take 6 to 8 weeks. Accreditation can take up to four months after production, but we can post it as an unaccredited podcast until accreditation comes through. Upon accreditation, we can invite unaccredited version users to re-take the exam and earn credit. Can you help me source a KOL for my podcast? Of course. We can draw from our editorial board and author contacts to find you a speaker that meets your needs.

FAQs Who accredits Informa CMEcast podcasts? Accredited activities are authorised by European CME regulatory bodies (e.g., EACCME, EBAC, ACOE, EBAP). US physicians can apply to the AMA to convert EACCME credit into AMA Category 1 Credit. What languages are Informa CMEcast podcasts available in? The service is presently only available in English. If you are interested, however, in producing a podcast in another major European language, please speak with us. How do you raise awareness of CMEcast podcasts? We promote our podcasts through targeted display advertising, email, social media and search. We can also work with you to promote your podcasts in your field sales and congress participation.

FAQs How much does CMEcast cost end users? Users have to register, but the service is presently free-of-charge. I’m a physician, and I want to sign up. How do I do this? Visit http://www.informacmecast.org to register for a free account.

FIND OUT MORE In Europe, contact: Darren Gillgrass darren.gillgrass@informa.com +44 (20) 3377 3496 In the US, contact: Jay Magrann jay.magrann@informa.com +1 (212) 520 2762 To find out more about Informa Healthcare, visit http://informahealthcare.com.

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Introducing CMEcast

by informahealthcarecomms on Aug 17, 2011

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