Case study the whiteconnection


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This website deals with total marriage services like makeup, dress, photographers and etc. Client can add, delete and manage the content anywhere, anytime. This website is designed and developed using custom Content Management System(CMS)

This website is designed and developed by Dubai based leading website designing and development company

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Case study the whiteconnection

  1. 1. Case Study- “There is no more lovely, friendly and charming relationship, communion orcompany than a good marriage.”- Martin Luther is a website completely dedicated to the unison of couplesin the institution of marriage. It’s the one stop shop you absolutely need when you tie theknot. You concentrate on walking down the aisle and engage in one of the most importantdays in your life while TheWhiteConnection people take care of your marriage needs.Design: One of the most noticeable features of is its design.“Aesthetic” is the word which comes to mind when somebody pores over the website. Allthe pages of the website are pleasant to watch and have been designed in a simple manner. The different vendors showcase their products related to wedding ranging fromwedding designers, vendors who are specialists in catering, beauty experts, bridal dressboutiques, florists, rentals of any sort needed for a website, vendors who can work wellwith aplomb on wedding planning, etc. These items are showcased in a pleasing mannerdesigned with a whole lot of sensibility. All the vendors showcase their products with attractive images of it along with adetailed description making sure the user understands the story behind each product andfalls in love with the product, thanks to the way the site is designed without anything flashybut still holds interest in the eyes of the beholder. The products are displayed beautifullywith all the concentration done on highlighting the features of the product. Because weknow that any day, product is the HERO! New vendors are encouraged to come up withinnovative products and they are given an opportunity to showcase their products here.We made sure that the design we prepared was exactly as thought by our clients. We wereable to achieve this because of our requirements gathering process and the fact that weInfoquest JLT, Dubai Page 1 of 5
  2. 2. Case Study- TheWhiteConnection.comkept updating them on the progress of the project on a daily basis. Our daily updates madesure that the speed with which we finished the project was highly appreciated by ouresteemed clients. Our clients wanted the website with certain specifications. We had manybrainstorming session with our clients regarding their requirements. All their needs wereduly noted down and we understood and studied the intricate details involved in this newwebsite. We had many meetings with our in-house technical team on the project and wewere even able to contribute new and useful ideas for the project. We kept our clientupdated on every topic.Technologies used: Our technical team zeroed in on the technologies that should be used since varioustechnologies have its own functionalities and they have to be carefully selected. We haveexperience in developing a lot of websites and we brought in our whole experience whiledeveloping TheWhiteConnection site. For an enhanced user interface experience, we madeuse of JavaScript which is also generally used in a dynamic website. Cascading Style Sheets (CSS) which we used provides more flexibility and control inspecification of presentation characteristics, etc. to the website. We used XHTML and HTMLas they allow images and objects to be embedded and allows creating interactive forms andused to parse documents, well to explain it in simple layman terms, more people can seeyour site the way it is meant to be seen. We also did not miss out on implementing thejQueryProducts: TheWhiteConnection is one of those concepts which has created a business out of avery simple idea and are thriving now! With the global consumption rate increasing, peopleare ready to shell out a lot of money especially for marriage. This site was created becauseof the growing need of not having to search in different places for different marriage needs.When they came to us with the idea, we knew it was a sure shot hit but we also know itInfoquest JLT, Dubai Page 2 of 5
  3. 3. Case Study- TheWhiteConnection.comcompletely depended on the usability and easy navigation and design of the website so thatit is a pleasant experience to the user. The WhiteConnection has a plethora of products and services lined up for folksgetting married. The services range from Catering, Florist, Light and Sound decoration,Photo and Video team, miscellaneous rentals, sweets, professional wedding planners. Alsothese services can be ordered: Henna, Makeup artists, Salon services, Spa services andTailoring services. Beauty products are also available at competitive prices for a customer.The vendors who offer their services are authorized to do business here only after a thorough scrutiny is done for their authenticity andbrand value in the market. So the customer can believe in the quality of the services got inTheWhiteConnection’s vendors. These services are highly valued in the market and havegained prominence with the consumers creating a niche value for itself in this new market. The products are categorized and displayed with compelling and terrific designs ofthe products that are available almost creating an aura around the site after one visits it.Challenges involved: The biggest challenge which we faced in this project was creating the website giventhe theme of marriage of surrounding it and making it look elegant and glamorous. Thefinal look of the website is what our clients had wanted and what we knew that we wouldbe able to create. Excellence at its best! Our clients are extremely satisfied with theoutcome and most of our customers are 100% referenceable customers. The best thingabout the Infoquest team is that you will have high expectations from us and we will bowlyou over by going above and beyond that! The requirements collecting session is always a grueling session and we make nobones about the fact that not even a single expectation of our clients are brushed aside andwe clearly understand their expectations and give them the best results which issynonymous with Infoquest’s capabilities.Infoquest JLT, Dubai Page 3 of 5
  4. 4. Case Study- Our clients wanted a functionality where posts which have similarity in its contentand category be listed below every post. Our development team assigned a tag to each ofthe content on the website with a corresponding tag associated with it, so every time anitem is selected, other items which have a similar tag associated with the selected item isdisplayed as Similar Posts below making it easier for a user to find out similar itemspresent in the website. We have integrated the site with Google Analytics which will help the websiteowners to keep track of everything that happens in the site thereby ensuring that ourclients can come to various useful conclusions regarding the business that is happeningwith the data in hand and necessary steps can be taken regarding the issues which can beeasily found out. The data that is found out from the use of Google Analytics can be used tofound out from where the sales have come, the vendor whose products do not sell much,the most used purchased products, the most popular vendors, etc.Conclusion: is a blessing to all those who have their wedding planscharted out but don’t know where to start from. This is one unique website which caters tothe various kinds of requirements during a wedding. There are a variety of products andservices available with TheWhiteConnection folks for marriage needs. All these productsand services are available at competitive prices and the vendors are usually the best intheir respective businesses. The services range from catering, florist to spa services. Evennew vendors will be included on request from the customers. We are proud to have been associated in the development which has such a unique business concept and for a noble need.Our time tested concepts in gathering our clients’ business requirements and ourexperienced technical team have added a whole lot of value to the wonderful concept of thewebsite and created a good and a sturdy website just like our client wanted.Infoquest JLT, Dubai Page 4 of 5
  5. 5. Case Study- TheWhiteConnection.comInfoquest JLT, Dubai Page 5 of 5