• Like
  • Save
SXSW PanelPicker
Upcoming SlideShare
Loading in...5
×
 

SXSW PanelPicker

on

  • 266 views

 

Statistics

Views

Total Views
266
Views on SlideShare
266
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    SXSW PanelPicker SXSW PanelPicker Presentation Transcript

    • Infomous™: We show what’s trending, you choose what’s relevant Prepared for: SXSW Panelpicker Presented by: Paolo Gaudiano Date: 25 July 2013
    • The Internet has changed the way we get information © 2013 Infomous, Inc. - All rights reserved 2
    • Finding relevant information online is a challenge © 2013 Infomous, Inc. - All rights reserved 3 Relevant Content
    • © 2013 Infomous, Inc. - All rights reserved 4 Source: eMarketer, 4/25/13 from Media Behavior Institute and Experian Marketing reports More than 80% of online activities involve reading text!
    • Example: daily headlines © 2013 Infomous, Inc. - All rights reserved 5 Can you find what’s relevant to you in today’s news?
    • What are people saying on social media? © 2013 Infomous, Inc. - All rights reserved 6
    • Searching can be frustrating © 2013 Infomous, Inc. - All rights reserved 7
    • We like pictures better than text! © 2013 Infomous, Inc. - All rights reserved 8
    • © 2013 Infomous, Inc. - All rights reserved 9 SXSW search in a cloud
    • Infomous™ addresses the “relevance problem” through visual exploration © 2013 Infomous, Inc. - All rights reserved 10
    • The punch line © 2013 Infomous, Inc. - All rights reserved 11
    • The business model © 2013 Infomous, Inc. - All rights reserved 12
    • Business applications: two main use cases Consume information Visual exploration of content that interests you Possible targets: • Consumers • Enterprise (reputation monitoring, data analysis, information management) • Events (monitor, showcase) © 2013 Infomous, Inc. - All rights reserved 13 Publish information Increase site engagement and expose more content Possible targets: • Publishers • eCommerce sites • Portals • Corporate sites
    • Our early successes © 2013 Infomous, Inc. - All rights reserved 14 For links to live examples, visit http://www.infomous.com/explore/sites
    • Publishers enjoy high engagement levels Representative results: • 15-20% interaction rate • 3-5% overall CTR to new pages • 10-15 minutes average time on page © 2013 Infomous, Inc. - All rights reserved 15
    • Consumers enjoy using (and embedding) Infomous © 2013 Infomous, Inc. - All rights reserved 16
    • Competitive Positioning © 2013 Infomous, Inc. - All rights reserved 17
    • Our competitive landscape © 2013 Infomous, Inc. - All rights reserved 18 Content Recommendation Contextual Advertising Social Media Analytics Text Analysis & Visualization Content Curation & Discovery
    • Our unique way of solving the “relevance problem” © 2013 Infomous, Inc. - All rights reserved 19 The traditional way: organize and target The Infomous way: expand coverage, explore visually
    • Please try out Infomous and spread the word! © 2013 Infomous, Inc. - All rights reserved 20 Paolo Gaudiano paolo@infomous.com @icopaolo