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SXSW PanelPicker

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  • 1. Infomous™: We show what’s trending, you choose what’s relevant Prepared for: SXSW Panelpicker Presented by: Paolo Gaudiano Date: 25 July 2013
  • 2. The Internet has changed the way we get information © 2013 Infomous, Inc. - All rights reserved 2
  • 3. Finding relevant information online is a challenge © 2013 Infomous, Inc. - All rights reserved 3 Relevant Content
  • 4. © 2013 Infomous, Inc. - All rights reserved 4 Source: eMarketer, 4/25/13 from Media Behavior Institute and Experian Marketing reports More than 80% of online activities involve reading text!
  • 5. Example: daily headlines © 2013 Infomous, Inc. - All rights reserved 5 Can you find what’s relevant to you in today’s news?
  • 6. What are people saying on social media? © 2013 Infomous, Inc. - All rights reserved 6
  • 7. Searching can be frustrating © 2013 Infomous, Inc. - All rights reserved 7
  • 8. We like pictures better than text! © 2013 Infomous, Inc. - All rights reserved 8
  • 9. © 2013 Infomous, Inc. - All rights reserved 9 SXSW search in a cloud
  • 10. Infomous™ addresses the “relevance problem” through visual exploration © 2013 Infomous, Inc. - All rights reserved 10
  • 11. The punch line © 2013 Infomous, Inc. - All rights reserved 11
  • 12. The business model © 2013 Infomous, Inc. - All rights reserved 12
  • 13. Business applications: two main use cases Consume information Visual exploration of content that interests you Possible targets: • Consumers • Enterprise (reputation monitoring, data analysis, information management) • Events (monitor, showcase) © 2013 Infomous, Inc. - All rights reserved 13 Publish information Increase site engagement and expose more content Possible targets: • Publishers • eCommerce sites • Portals • Corporate sites
  • 14. Our early successes © 2013 Infomous, Inc. - All rights reserved 14 For links to live examples, visit http://www.infomous.com/explore/sites
  • 15. Publishers enjoy high engagement levels Representative results: • 15-20% interaction rate • 3-5% overall CTR to new pages • 10-15 minutes average time on page © 2013 Infomous, Inc. - All rights reserved 15
  • 16. Consumers enjoy using (and embedding) Infomous © 2013 Infomous, Inc. - All rights reserved 16
  • 17. Competitive Positioning © 2013 Infomous, Inc. - All rights reserved 17
  • 18. Our competitive landscape © 2013 Infomous, Inc. - All rights reserved 18 Content Recommendation Contextual Advertising Social Media Analytics Text Analysis & Visualization Content Curation & Discovery
  • 19. Our unique way of solving the “relevance problem” © 2013 Infomous, Inc. - All rights reserved 19 The traditional way: organize and target The Infomous way: expand coverage, explore visually
  • 20. Please try out Infomous and spread the word! © 2013 Infomous, Inc. - All rights reserved 20 Paolo Gaudiano paolo@infomous.com @icopaolo

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