Take it home apply design thinking
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Take it home apply design thinking

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Take it home apply design thinking Take it home apply design thinking Presentation Transcript

  • TAKE IT HOME: APPLY DESIGN THINKING KEY LESSONS LEARNED ANDAPPLICATION OF DESIGNTHINKING PROCESSTO REALLIFE INNOVATIVE DESIGN SOLUTIONS MD ALAMGIR Aug. 26, 2013
  • Presentation Roadmap • Three Key Takeaways • Real Life Problem: Empathize / Define Phase • Ideation: Resource Links and Videos • Generate 50 or More Ideas • Staged Prototyping of the Product (Technical Handbook) • Two Prototypes Chosen and the testing Approach • Prototype 1 (Content) - Low Fidelity Example • Prototype Testing Approach • Matrix for Prototype Tests and Feedbacks • Recommendation for Improving the Prototype to next Fidelity Level • Gut Check for Prototype Finalization
  • Three Key Takeaways 1. Empathy is prerequisite to capturing the voice of the customer/stakeholder. What stakeholders say and what they mean can be quite different. Developing problem statement and Insight are key elements. Develop CTQs (critical to quality items from customer/stakeholder point of view) 2. Ideating broadly without constraints is best. Generate numerous ideas (N) looking at the problem and solutions from different angles, then narrow down using N/3 technique. 3. Create tangible prototypes starting with low resolution prototype first then test feedback iterate to next level prototype
  • Real Life Problem: Empathize / Define Phase Stakeholder (an SME) An experienced technical professional SME (subject matter expert) who wants to leave a legacy by authoring and publishing a state of the art Engineering book on the subject of Multi-phase thermo-fluid dynamics. Problem Statement The SME stakeholder wants to decide on a content and a delivery method for this Engineering handbook for use in the field of Energy, esp. green energy and which can be accessible by science and engineering students and professionals from around the globe readily, at a very low price or even for free. Insight The SME wants to structure the book like Wikipedia with hyperlinks to any related text and video (non-linear learning) and have it available on the web with access from social media.
  • Empathy/ Define Measure/ Analyze Ideate Prototype Test/ Improve Scope Voice of the Customer Critical to Quality Items (CTQs) Current Functional Flow Diagram Budget Project Plan Launch Project Collect Data for Design Basis Requirements, Planning, Launch Preliminary & Detail Design Conceptual Design Func. Reqmts Test Plan/Test Data Survey ~ Gather Data (Say/Do/ Think / Insight ) Pareto Chart (Validate CTQs) Failure Modes Analysis (FMEA) Benchmark/ Risk Assessment Deploy Wall Charts Mindmap Brainstorm Use Case Localization/ Translated into Major Languages Improved Functional Flow Diagram DIY ~ cardboard and tape Low/Med/Hi Resolution Prototype Professional Prototype Blurb/eBook Designer Prototype ~ Evolutionary Process Test Plan and Procedures Unit Test: Chapters Integration Test: Whole Product Stress Test (Download frequency test) User Testing Test Report/ Database Fix/Improve Design Web/ Intranet Portal Deployment Promo Videos/ Demo/ Training Tech Support Plan; User Experience Survey Capture Feedback in Database Implement/ Deliver Process Map : Designing Content /Delivery Method for a Green Energy Technology Handbook (Multi-phase Thermo Fluid Dynamics ) (MD Alamgir, August 26, 2013)
  • Ideation: Resource Links and Videos (Generate 50 or More Ideas) • http://www.youtube.com/watch?v=azAv5PRamDI • http://www.youtube.com/watch?v=Km6EbKvZG8E • http://www.youtube.com/watch?v=u2_IVwg2p4g • http://www.youtube.com/watch?v=Z0sE9hx-SEs • http://www.youtube.com/watch?v=F3bZzOyMhKI • http://www.youtube.com/watch?v=cdYQTIZX018 CFD: Multi-Phase Fluid Dynamics Modeling Energy Handbook Sample Videos
  • Staged Prototyping of the Handbook Renewable Energy Wind Solar Nuclear Hydraulic Geothermal… Phase Content Single-Phase Multi-Phase Multiphase with Heat Transfer Process/Methods Concept/Theory Analysis Experimental data Verification and Validation Multi-Layered Prototype Tests Content Outline Test Delivery Mode Tests Component/ Functional Test System/ Integration Multi-system Interface/content Integration
  • The Two Prototypes and TestingApproach • Prototype 1 • This prototype will focus on designing the CONTENT of the Technical Handbook with a Renewable Energy focus • Prototype 2 • This series of Prototypes will have the charter to make the electronic DELIVERY METHOD of the Technical Handbook contextual and tangible to a worldwide audience in countries with various levels of internet access. The focus of the prototype and tests will be ease of download upon a search result of a section of the handbook, and to make it truly cost effective (even free) for the users • Testing • Testers will include professionals, students, engineers, marketers and academia in selected regions of the world.Test data from iterative prototypes will be stored in an online secure database during the design and and will be used for robust iterative development. Lean Six Sigma and DFSS tools will be invoked as necessary to check consistency of the design approach learnt in this course.
  • Prototype 1 (Content) - Low Fidelity Example Sample Table of Contents from Solar Energy Handbook
  • Prototype Testing Approach Understand objectives, identify target audience and determine which Prototype will be evaluated by participants (e.g., prototype1, 2. or both). Gather feedback on Low-Resolution Prototype early enough and improve to Medium Resolution and sequentially to Final detailed resolution prototype. Develop a test plan, which will ensure necessary feedback is gathered during the test sessions. • One-on-one test sessions (either 30 or 45 minutes long) conducted over two consecutive days. During the test sessions, participants perform defined tasks and are asked questions about what they think about the prototype. [Mid to Hi-Rez Prototyping Levels] • After testing is complete, the results are recorded analyzed and compiled into a Database and Report, which contains actionable recommendations for fixing the observed issues with the prototype solution
  • Matrix for Prototype Tests and Feedbacks Tester # Tester Test Mode Feedback Low-Rez Prototype 1 Feedback Low-Rez Prototype 2 1 2 3 4 5 6 7 8 9
  • Recommendation for Improving the Prototype to next Fidelity Level • Implement the feedbacks received on Low-Rez Prototypes 1 and 2 and send back to Stakeholder/reviewer for additional feedback, if any • Create informative web pages with visual map of the process described in Prototype 1 and Prototype 2. • Deploy the two hi-rez prototypes in “Sandbox” testing mode first then in real environment Sandbox testing is basically the ability to submit and process transactions, data, etc. within an application that is not in a 'live' state. These transactions are not ONLINE, or real so they have no effect. Basically this is a TESTING mode, training mode for an application. Usually used in a development cycle. • Perform the “Gut Check” for the Prototype (see next slide) and improve as necessary.
  • Gut Check for Prototype Finalization • Is there anything in the prototype that is unclear or confusing? • Would users prefer the prototype to look or behave differently? • Which features are of highest value to your target users? • Are there any features or content missing from the prototype? • Are user expectations different than the intended functionality? • Usability Testing • Focus Group and Realistic Case Studies (Use Cases)