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Web presence: librarians

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  • 1. Developing your web presence: the librarian’s guide Matt Lingard, Jane Secker, LSE Centre for Learning Technology 23 rd November 2010 Manchester Metropolitan University http://tinyurl.com/CSGILpresence
  • 2. Aims of course
    • Understand your web presence & its importance
    • Consider institutional vs personal vs social web presence
    • Highlight tools for developing your web presence
    • Understand need to write for the web
    • Provide knowledge for running a training session on web presence
  • 3. Session Outline
    • 10.30 Introductions & overview
    • 10.50 Mapping your own and others’ web presence
    • 11.50 Google tips
    • 12.00 Web presence: institutional
    • 12.30 Web presence: personal & professional activities
    • 13.00 Lunch
    • 13.45 Web presence presentation: personal & social
    • 14.15 Creating an action plan
    • 14.30 Writing for the web
    • 14.50 Running web presence training: tips and issues to consider
    • 15.20 Round up and questions
    • 15.30 Close
  • 4. Why?
    • Showcase
      • You!
      • Your work
    • Build professional network
    • Reach wider audience
    • Expected?
  • 5. Biography Research Teaching Conferences
  • 6.  
  • 7. Googling ‘Jane Secker’
    • What do we find?
    • Which pages are top of the list and why?
    • Activity
      • Groups of 3
      • Find out as much as possible about 1 of your group
      • 10-mins
  • 8. Google personalisation
    • Can create a personal Google home page with short cuts to useful links and news feeds
    • If signed in, Google behaves differently as it learns about you!
    • Google behaves differently depending on version
    • And where you are located in the world
    • Google alerts
  • 9. Your web presence
    • Institutional
    • Professional activities
    • Personal
    • Social Networks / Social Media
  • 10. Jane’s institutional presence
    • LSE Experts pages
      • Includes my recent research
    • LSE Research Online for publications
      • Research appears in Google Scholar
      • But can also appear on other pages
    • LSE website
      • CLT department page
      • LSE Library web page
  • 11. Your institutional presence
    • Repositories
      • for research and for your teaching materials
      • Key advantages are often have RSS feeds so can generate dynamic list
      • May be policy about contributions from library staff
    • Departmental web pages
      • Allow you to create a professional profile
      • Usually focused specifically on your job
  • 12. Activity – in groups
    • How do you appear on your official institutional pages?
    • Can you do anything to improve these pages?
      • Are you free to edit them?
    • Can you deposit material in an institutional repository and do you?
    • Feedback good practice
  • 13. Web presence: professional activities
    • Check your profile on other websites that matter
    • Membership of professional groups e.g. CILIP groups
    • Committee membership
    • Mentoring
    • Conference websites
    • Journal editorial boards
  • 14. Personal Websites
    • Why?
      • Identity – personal!
      • A home
      • Control: content, design, updating
      • Conversational
    • How?
      • Traditional vs web-based authoring
      • Website vs blog
      • Institutional vs external hosting
      • Domain names
  • 15. Social… Networking Media
  • 16. Social Networking
    • Purpose?
    • Relationships
    • Public / private
    • Security
  • 17. Social Media
    • YouTube (videos)
    • Flickr (photos and videos)
    • Slideshare (Presentations)
    • LibraryThing (Books)
    • Feeding & Embedding
    • Social citation tools such as Mendeley
  • 18. Discussion and plan of action
    • Where am I?
      • Is my profile up to date?
      • Is it connected?
    • Where should I be?
      • Actions
  • 19. Writing for the Web
    • Audience & their purpose
    • Impatient scanners not readers
      • Important stuff first
      • Structure & emphasis
      • Eliminate redundancy
      • Mind your language
  • 20. F-Shaped Reading Pattern http://www.useit.com/alertbox/reading_pattern.html
  • 21. Journalists’ Inverted Pyramid “ Above the fold”
  • 22. Layout
    • Headings
      • Sub-headings
    • Short paragraphs
    • Lists – numbered or bulleted
    • Start with information-carrying words
  • 23. Emphasis & Links
    • Emphasis
      • CAPITALS Bold Italics Underline Colour
    • Links
    • X Click here to read my case study
    • X Read my latest case study here
    • Case study
  • 24. Language
    • Use plain language
      • Avoid jargon & expand acronyms
      • Avoid clichés, limit similes & metaphors
    • Limit humour / sarcasm
    • International language
  • 25. Removing Redundancy Setting up your website involves co-operative collaboration between the various members of a team such as the designer and the commissioner, for example. The method is a simple one. 29 words Setting up your website involves collaboration between team members, such as the designer and the commissioner. The method is simple. 20 words
  • 26. Running training on web presence
    • What worked from today’s session?
      • What do you need to change?
    • Who are your audience?
    • What format of session and for how long?
    • What challenges will it present?
    • What additional support might you need to offer to complement this course?
    • Any technical issues
    • Any other issues?
  • 27. Tips
    • Find out lots about institutional policies on
      • IPR / copyright issues
      • use of social media / networking
      • Use of institutional repository
      • Use of web 2.0 tools
    • Try Googling participants beforehand
    • Encourage lots of discussion and activities
    • Ask delegates to bring laptops if they have them to avoid need to use a computer room
    • Talk to staff in other departments: e-learning, IT Training, educational developers
  • 28. Questions?
    • Jane Secker [email_address]
    • Matt Lingard [email_address]
    • Links: http:// tinyurl.com/CSGILpresence

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