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The visual language of Hong Kong’s neon signs
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The visual language of Hong Kong’s neon signs

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A study of the visual language of Hong Kong’s neon signs and its connections to architecture, typography and the context of Hong Kong’s urban environments. Keynote presentation at the Hong Kong ...

A study of the visual language of Hong Kong’s neon signs and its connections to architecture, typography and the context of Hong Kong’s urban environments. Keynote presentation at the Hong Kong Arts Centre on 28 May 2014, organised by M+, Hong Kong’s museum of visual culture.

Full article of the study:
(English) http://goo.gl/vHfYIO
(Traditional Chinese) http://goo.gl/iW4cEf

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    The visual language of Hong Kong’s neon signs The visual language of Hong Kong’s neon signs Presentation Transcript

    • Keith Tam School of Design · Hong Kong Polytechnic University The visual language of Hong Kong’s neon signs
    • Fremont Street, Las Vegas c1952 Source: Wikimedia Commons
    • Big sign, little building vs building as sign Robert Venturi, Denise Scott Brown and Steven Izenour (1972) Learning from Las Vegas
    • Relationship between space, scale, speed and symbol Robert Venturi, Denise Scott Brown and Steven Izenour (1972) Learning from Las Vegas
    • Fremont Street, Las Vegas c1952 Source: Wikimedia Commons antispatial
    • Fremont Street, Las Vegas c1952 Source: Wikimedia Commons form in space
    • Fremont Street, Las Vegas c1952 Source: Wikimedia Commons form in space symbols messages
    • Jordan Road, Kowloon
    • Jordan Road, Kowloon antispatial
    • Jordan Road, Kowloon form in space
    • Jordan Road, Kowloon form in space symbols messages
    • Sung Wong Toi inscription, Kowloon City
    • Sacred Hill, Kowloon City c1920 Source: Wikimedia Commons
    • Tung Wah Museum, built in 1910
    • Tung Wah Museum, built in 1910
    • Tung Wah Museum, built in 1910
    • Queen’s Road, late 19th century Source: Images through time: photos of Hong Kong exhibition catalogue, Leisure & Cultural Services Dept (2013)
    • Jordan Road, Kowloon
    • Sunbeam Theatre, North Point
    • Shun Hing Restaurant, Sham Shui Po
    • Projecting and shopfront signs, Jordan
    • Hong Kong signscape typology: corner building Façade coverage Projecting columnar Projecting irregular Projecting banner Building fascia Building columnar Building corner fascia
    • Hong Kong signscape typology: side elevation Projecting banner Projecting columnar roadpavementbuilding Shopfront projecting
    • Hong Kong signscape typology: front elevation Shopfront projectingPlaque inside shop Shop window Building fascia Shopfront fascia Building columnar Shopfront columnar
    • Hong Kong signscape typology Keith Tam 2014 Shopfront S1 Shopfront fascia S2 Shopfront projecting S3 Shopfront columnar S4 Shop window S5 Plaque inside shop Building B1 Building columnar B2 Building fascia B3 Building corner fascia B4 Façade coverage Extension E1 Projecting columnar E2 Projecting banner E3 Projecting irregular
    • On Hong Ning Drug Company, Yau Ma Tei
    • Tai Ping Koon Restaurant, Yau Ma Tei
    • Projecting columnar sign
    • A selection of projecting columnar signs
    • Projecting columnar sign
    • Projecting horizontal sign: Yuet Heung Restaurant,Wanchai
    • Projecting irregular signs: a selection of pawn shop signs
    • Tak Sang Pawn Shop, Yau Ma Tei
    • Projecting irregular signs: Tai Ping Koon, Causeway Bay; King’s Sauna, North Point
    • Building fascia: Sunny Paradise Sauna,Wanchai
    • Corner fascia: Tak Hing Dried Seafood, Yau Ma Tei
    • Corner fascia: Swan Lake Sauna, Sham Shui Po
    • Façade coverage: Tai Lin Radio, Yau Ma Tei
    • Façade coverage: Shing Lei Mahjong Parlour, Yau Ma Tei
    • Shopfront columnar: electronic store on Nathan Road
    • Yen Zhen-qing (Tang) Zhao Zi-qian (Qing)
    • A specimen of Au Kin Kung’s calligraphic scripts
    • A specimen of Au Kin Kung’s calligraphic scripts
    • Shui Hing Mahjong Parlour in Yau Ma Tei, calligraphy (possibly) by Au Kin Kung
    • Wing Hing Pharmacy, Yau Ma Tei Wing Lung Bank, Quarry Bay
    • Shun Hing Restaurant, Sham Shui Po
    • Chinese lettering styles: Kaishu, Beiwei Kaishu, Lishu, Songti
    • English (Latin) lettering styles: Grotesque capitals, cursive script, seriffed capitals
    • American Restaurant,Wanchai
    • Goldfinch Restaurant, Causeway Bay
    • Different styles of character rendering in neon tubes
    • Nam Wah Neon Company
    • Colour rendering painted with gouache in a reduced scale Nam Wah Neon Co.
    • Nam Wah Neon Co.
    • Rough sketch on a colour rendering Nam Wah Neon Co.
    • Gouache rendering with client’s approval signature Nam Wah Neon Co.
    • Gouache rendering with grid used for enlargement Nam Wah Neon Co.
    • Streetside signwriters in Hong Kong in the last century Tse Tak Lung (1993) The bridge between design and printing
    • Outline drawing on craft paper in actual scale Nam Wah Neon Co.
    • Mr Lau Wan at Nam Wah Neon Company
    • Mr Lau Wan at Nam Wah Neon Company
    • Mr Lau Wan at Nam Wah Neon Company
    • Nam Wah Neon Co.
    • Causeway Bay Plaza Phase 2, Causeway Bay
    • Wah Hong Restaurant,Wanchai
    • Federal Palace Restaurant, Yau Ma Tei
    • Sands Sauna, Jordan
    • Flood-lit billboards in Mong Kok
    • Thank you! @keithchtam invisibledesigns.org