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Library Displays

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staff training presentation on library displays and merchandising

staff training presentation on library displays and merchandising

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  • Transcript

    • 1. Displaying Library Materials It’s More Than Just Merchandising
    • 2. Training Objectives:
        • You will see how displays are a positive addition to our libraries.
        • You will be able to identify what makes a display effective.
        • You will get new ideas for displays that you would like to do.
        • You will get inspired to try something different very soon !
    • 3. Why are we doing this presentation?
        • Merchandising became a popular practice in the 1980s
        • The basic principles and techniques remain the same.
        • Our need to market is greater than ever
    • 4. Benefits
      • Well designed and maintained displays
      • are a positive addition to the overall atmosphere of your library
    • 5. Benefits
      • Displays are a special service that you offer your browsing customers
    • 6. Benefits
      • Y ou can provide reader advisory service …
      • without saying a word
    • 7. Benefits
      • You can learn
      • a lot by observing customer response to a display
    • 8. Benefits
      • You can defy the dewey decimal system
    • 9. Benefits You can schmooze with your collection !
    • 10. Benefits It's fun !
    • 11. Benefits
      • It’s a great way to stimulate those branch statistics !
    • 12. Factors of Effectiveness
      • For a display to be effective, it needs
      • to succeed in 3 areas:
          • Physical setup
          • Subject focus
          • Visual appeal
    • 13. 1. Physical setup: location What’s the foot traffic ?
    • 14. 1. Physical setup: location What’s near by ?
    • 15. 1. Physical setup: fixtures The Friends of the Library is a great source of support : www.folmc.org
    • 16. 1. Physical setup: fixtures Use an inexpensive retail item in a creative way Get lucky at a yard sale
    • 17. 1. Physical setup: fixtures
      • “ Re-purpose” what you already have
    • 18. 1. Physical setup: access Can all the items be fully seen? Are all the items well supported ? Can a customer pick up or return them easily ?
    • 19. 2. Subject focus
      • A subject focus gives your browsing customer a reason to stop and look
    • 20. 2. S ubject focus
        • A subject focus is an opportunity to communicate a specific message to your customer
    • 21. 2. S ubject focus
      • You can choose to promote a special part of your collection
    • 22. 2. S ubject focus
      • You can publicize
      • a library program
    • 23. 2. S ubject focus
      • You can unite books and media together
    • 24. 2. S ubject focus
      • You can create a
      • tie-in with a library
      • exhibit
    • 25. 2. S ubject focus
      • You can bring a book list to life
    • 26. 2. Subject focus You can highlight an early literacy skill
    • 27. 2. S ubject focus
      • You can call attention to a
      • new database
    • 28. 2. S ubject focus You can even turn a whole section of your collection into a display
    • 29. 2. S ubject focus
      • To establish a display’s subject focus:
        • Define it
        • Use signage
        • Select materials selectively
    • 30. 3. Visual appeal
      • A display’s visual appeal depends upon:
        • Content
        • Neatness
        • Signage
        • Layout
    • 31. 3. Visual appeal
        • Principles of design
            • balance – emphasis – simplicity
            • variety – unity
        • Elements of design
            • line – shape - space – color – texture
    • 32. 3. V isual appeal Which of these two galleries would you rather shop in ?
    • 33. 3. V isual appeal
      • Too much of a good thing, is called “Information overload”
      Fight visual clutter today Don’t hide the trees in the forest. Keep it simple. LESS IS MORE
    • 34. And don’t forget…
      • MCPL’s guidelines for non public forum areas
      • If the display’s subject is:
          • “ of major debate in American life”
      • then it is critical that materials
      • reflect the range of perspectives
      • on the issue.
    • 35. Credits
      • Library Displays Handbook . Mark Schaeffer. New York: H.W. Wilson Company.1991
      • “ Merchandising and Display Tips”. Mary K. Chelton. November 2004
      • Novelist’s Staff Development Resource Section.
      • And………..
      Locations for Library Photos: Bethesda, Davis, Gaithersburg Long Branch, Rockville, Silver Spring
    • 36. Credits
      • Developed:
      • By Gail Gormley – Senior Librarian, Bethesda Library
      • For MCPL: Montgomery County Public Libraries in Maryland , 2005

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