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Library Displays

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staff training presentation on library displays and merchandising

staff training presentation on library displays and merchandising

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Library Displays Library Displays Presentation Transcript

  • Displaying Library Materials It’s More Than Just Merchandising
  • Training Objectives:
      • You will see how displays are a positive addition to our libraries.
      • You will be able to identify what makes a display effective.
      • You will get new ideas for displays that you would like to do.
      • You will get inspired to try something different very soon !
  • Why are we doing this presentation?
      • Merchandising became a popular practice in the 1980s
      • The basic principles and techniques remain the same.
      • Our need to market is greater than ever
  • Benefits
    • Well designed and maintained displays
    • are a positive addition to the overall atmosphere of your library
  • Benefits
    • Displays are a special service that you offer your browsing customers
  • Benefits
    • Y ou can provide reader advisory service …
    • without saying a word
  • Benefits
    • You can learn
    • a lot by observing customer response to a display
  • Benefits
    • You can defy the dewey decimal system
  • Benefits You can schmooze with your collection !
  • Benefits It's fun !
  • Benefits
    • It’s a great way to stimulate those branch statistics !
  • Factors of Effectiveness
    • For a display to be effective, it needs
    • to succeed in 3 areas:
        • Physical setup
        • Subject focus
        • Visual appeal
  • 1. Physical setup: location What’s the foot traffic ?
  • 1. Physical setup: location What’s near by ?
  • 1. Physical setup: fixtures The Friends of the Library is a great source of support : www.folmc.org
  • 1. Physical setup: fixtures Use an inexpensive retail item in a creative way Get lucky at a yard sale
  • 1. Physical setup: fixtures
    • “ Re-purpose” what you already have
  • 1. Physical setup: access Can all the items be fully seen? Are all the items well supported ? Can a customer pick up or return them easily ?
  • 2. Subject focus
    • A subject focus gives your browsing customer a reason to stop and look
  • 2. S ubject focus
      • A subject focus is an opportunity to communicate a specific message to your customer
  • 2. S ubject focus
    • You can choose to promote a special part of your collection
  • 2. S ubject focus
    • You can publicize
    • a library program
  • 2. S ubject focus
    • You can unite books and media together
  • 2. S ubject focus
    • You can create a
    • tie-in with a library
    • exhibit
  • 2. S ubject focus
    • You can bring a book list to life
  • 2. Subject focus You can highlight an early literacy skill
  • 2. S ubject focus
    • You can call attention to a
    • new database
  • 2. S ubject focus You can even turn a whole section of your collection into a display
  • 2. S ubject focus
    • To establish a display’s subject focus:
      • Define it
      • Use signage
      • Select materials selectively
  • 3. Visual appeal
    • A display’s visual appeal depends upon:
      • Content
      • Neatness
      • Signage
      • Layout
  • 3. Visual appeal
      • Principles of design
          • balance – emphasis – simplicity
          • variety – unity
      • Elements of design
          • line – shape - space – color – texture
  • 3. V isual appeal Which of these two galleries would you rather shop in ?
  • 3. V isual appeal
    • Too much of a good thing, is called “Information overload”
    Fight visual clutter today Don’t hide the trees in the forest. Keep it simple. LESS IS MORE
  • And don’t forget…
    • MCPL’s guidelines for non public forum areas
    • If the display’s subject is:
        • “ of major debate in American life”
    • then it is critical that materials
    • reflect the range of perspectives
    • on the issue.
  • Credits
    • Library Displays Handbook . Mark Schaeffer. New York: H.W. Wilson Company.1991
    • “ Merchandising and Display Tips”. Mary K. Chelton. November 2004
    • Novelist’s Staff Development Resource Section.
    • And………..
    Locations for Library Photos: Bethesda, Davis, Gaithersburg Long Branch, Rockville, Silver Spring
  • Credits
    • Developed:
    • By Gail Gormley – Senior Librarian, Bethesda Library
    • For MCPL: Montgomery County Public Libraries in Maryland , 2005