THE BUSINESS OF
GREEN MEETINGS
Midori Connolly,
Chief AVGirl
Power of AV
Week
Grandpa Bob’s Ranch
Salmon, ID
Wednesday, Oc...
Midori Means Green
Wednesday, October 20, 2010
1.Transition from “green” to
“sustainable”
2. Adapt Strategic Measurement Skills
3. Evaluate and Deliver ROI
OUR GOALS TOD...
Wednesday, October 20, 2010
Wednesday, October 20, 2010
OUR RULES?
Open Mind
Share the Floor
Co-Create
Share the Love!
#GreenMeetings #eventprofs
Wednesday, October 20, 2010
LET’S MEET YOU!
Name
Company
Favorite Green Resource/Service/
Nonprofit/Property
Wednesday, October 20, 2010
Planet
People
Wednesday, October 20, 2010
People	
  &	
  
Planet
Profit
Wednesday, October 20, 2010
#GreenMeetings #eventprofs
Wednesday, October 20, 2010
Wednesday, October 20, 2010
Before all, a business is beholden
to its shareholders and only its
shareholders.
Wednesday, October 20, 2010
#GreenMeetings #eventprofs
Wednesday, October 20, 2010
Wednesday, October 20, 2010
BONDURANT’S
“EXECUTIVE SPEAK”
Brief
Compelling
Data-Driven
Results-Oriented
Wednesday, October 20, 2010
SUSTAINABILITY FOCUSED
Three months: 10%
Six months: 15%
= $650 million market capitalization
per company
Wednesday, Octob...
Best-in-Class are 52% more likely to
use sustainability to guide major
portions of their corporate strategy.
Wednesday, Oc...
WHY DO SUSTAINABILITY
INITIATIVES FAIL?
1.Missing connection to Business
Objectives/Strategy/Competencies
2.Evaluative vs....
HOW DOES SUSTAINABILITY
BECOME STRATEGIC?
Step 1:
Objectives and Goals
Step 2:
Stop Evaluating and Start Measuring
Step 3:...
Wednesday, October 20, 2010
Energy
Efficiency
Sustainable
Materials
and
Waste
Management
Supply
Chain
Wednesday, October 20, 2010
CAN YOU NAME YOUR GOALS?
Do you know your mission statement?
Top Goals for:
Organization
Department
Meetings Program
Wedne...
Fairware Promotional Products Ltd.
www.fairware.ca
@Fairewarepromo
FAIRWARE
ALERT!!
Wednesday, October 20, 2010
Wednesday, October 20, 2010
STEP TWO:
MEASUREMENT AND KPI
Metrics
3-5 Metrics
Key Performance Indicators
#GreenMeetings #eventprofs
Wednesday, October...
Objective KPIKPI How Met
4) To provide a carbon offset that
supplies renewable energies,
offsetting some of the carbon
foo...
MEASUREMENT SPREADSHEET
Wednesday, October 20, 2010
Wednesday, October 20, 2010
Wednesday, October 20, 2010
STEP THREE:
ROI
ROI
Three Categories
Performance Score
Relativity Score
Wednesday, October 20, 2010
Objective KPIKPI How Met
4) To provide a carbon offset that
supplies renewable energies,
offsetting some of the carbon
foo...
Objective KPIKPI How Met
6) To raise awareness and
provide education on
sustainability within the Italian
meetings and eve...
MEASUREMENT SPREADSHEET
Wednesday, October 20, 2010
Maturity Matrix:
From Compliance to Strategy!
Wednesday, October 20, 2010
ARE YOU READY TO
“GET STRATEGIC WITH IT”?!
Wednesday, October 20, 2010
C’MON, GET STRATEGIC WITH
IT!
Wednesday, October 20, 2010
APPLICATION
1. Name one Sustainability Objective for your next event
- Make it UNIQUE to you!
2. How will you measure it?
...
SHARING
Wednesday, October 20, 2010
Fairware Promotional Products Ltd.
www.fairware.ca
@Fairewarepromo
FAIRWARE
ALERT!!
Wednesday, October 20, 2010
!
Wednesday, October 20, 2010
Fairware Promotional Products Ltd.
www.fairware.ca
@Fairewarepromo
SPECIAL
THANKS!
Wednesday, October 20, 2010
The GMIC is the leading
global community for
sustainability education,
research, policy and
standards for the
meetings and...
Our Mantra
Sustainability is our Vision
Corporate Responsibility is our Obligation
Green Meetings are our Strategy.
Wednes...
Come Join Us
TAMARA KENNEDY-HILL
EXECUTIVE DIRECTOR
GREEN MEETINGS INDUSTRY COUNCIL
+1-503-332-5739
tamara@greenmeetings.i...
With gratitude.
Speaking, Training, Conversation
Midori Connolly,
Chief AVGirl
midori@pulsestaging.com
@GreenA_V
Within th...
Upcoming SlideShare
Loading in …5
×

The Business of Green Meetings, Midori Connolly, CEO, Pulse Staging and Events, Platinum Speaker for MPI

2,118 views
1,996 views

Published on

Presentation on Green Meetings given at InfoComm Power of AV for Meeting Planners, AV Week 2010, Washington, D.C.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,118
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The Business of Green Meetings, Midori Connolly, CEO, Pulse Staging and Events, Platinum Speaker for MPI

  1. 1. THE BUSINESS OF GREEN MEETINGS Midori Connolly, Chief AVGirl Power of AV Week Grandpa Bob’s Ranch Salmon, ID Wednesday, October 20, 2010
  2. 2. Midori Means Green Wednesday, October 20, 2010
  3. 3. 1.Transition from “green” to “sustainable” 2. Adapt Strategic Measurement Skills 3. Evaluate and Deliver ROI OUR GOALS TODAY Wednesday, October 20, 2010
  4. 4. Wednesday, October 20, 2010
  5. 5. Wednesday, October 20, 2010
  6. 6. OUR RULES? Open Mind Share the Floor Co-Create Share the Love! #GreenMeetings #eventprofs Wednesday, October 20, 2010
  7. 7. LET’S MEET YOU! Name Company Favorite Green Resource/Service/ Nonprofit/Property Wednesday, October 20, 2010
  8. 8. Planet People Wednesday, October 20, 2010
  9. 9. People  &   Planet Profit Wednesday, October 20, 2010
  10. 10. #GreenMeetings #eventprofs Wednesday, October 20, 2010
  11. 11. Wednesday, October 20, 2010
  12. 12. Before all, a business is beholden to its shareholders and only its shareholders. Wednesday, October 20, 2010
  13. 13. #GreenMeetings #eventprofs Wednesday, October 20, 2010
  14. 14. Wednesday, October 20, 2010
  15. 15. BONDURANT’S “EXECUTIVE SPEAK” Brief Compelling Data-Driven Results-Oriented Wednesday, October 20, 2010
  16. 16. SUSTAINABILITY FOCUSED Three months: 10% Six months: 15% = $650 million market capitalization per company Wednesday, October 20, 2010
  17. 17. Best-in-Class are 52% more likely to use sustainability to guide major portions of their corporate strategy. Wednesday, October 20, 2010
  18. 18. WHY DO SUSTAINABILITY INITIATIVES FAIL? 1.Missing connection to Business Objectives/Strategy/Competencies 2.Evaluative vs. Qualitative Wednesday, October 20, 2010
  19. 19. HOW DOES SUSTAINABILITY BECOME STRATEGIC? Step 1: Objectives and Goals Step 2: Stop Evaluating and Start Measuring Step 3: Report ROI Wednesday, October 20, 2010
  20. 20. Wednesday, October 20, 2010
  21. 21. Energy Efficiency Sustainable Materials and Waste Management Supply Chain Wednesday, October 20, 2010
  22. 22. CAN YOU NAME YOUR GOALS? Do you know your mission statement? Top Goals for: Organization Department Meetings Program Wednesday, October 20, 2010
  23. 23. Fairware Promotional Products Ltd. www.fairware.ca @Fairewarepromo FAIRWARE ALERT!! Wednesday, October 20, 2010
  24. 24. Wednesday, October 20, 2010
  25. 25. STEP TWO: MEASUREMENT AND KPI Metrics 3-5 Metrics Key Performance Indicators #GreenMeetings #eventprofs Wednesday, October 20, 2010
  26. 26. Objective KPIKPI How Met 4) To provide a carbon offset that supplies renewable energies, offsetting some of the carbon footprint of the event To provide a carbon offset that at least 40% of delegates use Carbon offset was supplied. 35% of paying delegates registered Carbon offset was supplied. 35% of paying delegates registered 5) To create a medium to give back to or interact with the Torino/ Italia community through an on- site community project/activity To create and promote an on-site project with at least 5% of delegates participating 6% of paying delegates signed up for the event (although fewer shoed up on site) 6% of paying delegates signed up for the event (although fewer shoed up on site) 6) To raise awareness and provide education on sustainability within the Italian meetings and events industry Provide at least four sessions on sustainability at conference An entire sustainability track was offered, with 6 sessions being offered An entire sustainability track was offered, with 6 sessions being offered Wednesday, October 20, 2010
  27. 27. MEASUREMENT SPREADSHEET Wednesday, October 20, 2010
  28. 28. Wednesday, October 20, 2010
  29. 29. Wednesday, October 20, 2010
  30. 30. STEP THREE: ROI ROI Three Categories Performance Score Relativity Score Wednesday, October 20, 2010
  31. 31. Objective KPIKPI How Met 4) To provide a carbon offset that supplies renewable energies, offsetting some of the carbon footprint of the event To provide a carbon offset that at least 40% of delegates use Carbon offset was supplied. 35% of paying delegates registered Carbon offset was supplied. 35% of paying delegates registered Performance Score? 9/10 = 90% Relativity Score? 4/10 = 40% Weighted Score? 36% Assumption: A Primary MPI Goal is Education Wednesday, October 20, 2010
  32. 32. Objective KPIKPI How Met 6) To raise awareness and provide education on sustainability within the Italian meetings and events industry Provide at least four sessions on sustainability at conference An entire sustainability track was offered, with 6 sessions being offered An entire sustainability track was offered, with 6 sessions being offered Assumption: A Primary MPI Goal is Education Performance Score? 10/10 = 100% Relativity Score? 10/10 = 100% Weighted Score? 100% Wednesday, October 20, 2010
  33. 33. MEASUREMENT SPREADSHEET Wednesday, October 20, 2010
  34. 34. Maturity Matrix: From Compliance to Strategy! Wednesday, October 20, 2010
  35. 35. ARE YOU READY TO “GET STRATEGIC WITH IT”?! Wednesday, October 20, 2010
  36. 36. C’MON, GET STRATEGIC WITH IT! Wednesday, October 20, 2010
  37. 37. APPLICATION 1. Name one Sustainability Objective for your next event - Make it UNIQUE to you! 2. How will you measure it? - KPI/Benchmarks 3. Think about how you would report and score your ROI? - Categorize Returns (3 pillars) - Overall Performance - Relativity Score Wednesday, October 20, 2010
  38. 38. SHARING Wednesday, October 20, 2010
  39. 39. Fairware Promotional Products Ltd. www.fairware.ca @Fairewarepromo FAIRWARE ALERT!! Wednesday, October 20, 2010
  40. 40. ! Wednesday, October 20, 2010
  41. 41. Fairware Promotional Products Ltd. www.fairware.ca @Fairewarepromo SPECIAL THANKS! Wednesday, October 20, 2010
  42. 42. The GMIC is the leading global community for sustainability education, research, policy and standards for the meetings and event industry Wednesday, October 20, 2010
  43. 43. Our Mantra Sustainability is our Vision Corporate Responsibility is our Obligation Green Meetings are our Strategy. Wednesday, October 20, 2010
  44. 44. Come Join Us TAMARA KENNEDY-HILL EXECUTIVE DIRECTOR GREEN MEETINGS INDUSTRY COUNCIL +1-503-332-5739 tamara@greenmeetings.info WWW.GREENMEETINGS.INFO ANNUAL SUSTAINABLE MEETINGS CONFERENCE: GAME ON! February 20-23, 2011  Portland, OR   DoubleTree Portland   Wednesday, October 20, 2010
  45. 45. With gratitude. Speaking, Training, Conversation Midori Connolly, Chief AVGirl midori@pulsestaging.com @GreenA_V Within the characters for thanks and feelings are embedded the symbols for heart and speech. From the heart, with feeling, I express my gratitude. Wednesday, October 20, 2010

×