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The Business of Green Meetings, Midori Connolly, CEO, Pulse Staging and Events, Platinum Speaker for MPI

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Presentation on Green Meetings given at InfoComm Power of AV for Meeting Planners, AV Week 2010, Washington, D.C.

Presentation on Green Meetings given at InfoComm Power of AV for Meeting Planners, AV Week 2010, Washington, D.C.

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    The Business of Green Meetings, Midori Connolly, CEO, Pulse Staging and Events, Platinum Speaker for MPI The Business of Green Meetings, Midori Connolly, CEO, Pulse Staging and Events, Platinum Speaker for MPI Presentation Transcript

    • THE BUSINESS OF GREEN MEETINGS Grandpa Bob’s Ranch Salmon, ID Midori Connolly, Chief AVGirl Power of AV Week Wednesday, October 20, 2010
    • Midori Means Green Wednesday, October 20, 2010
    • OUR GOALS TODAY 1.Transition from “green” to “sustainable” 2. Adapt Strategic Measurement Skills 3. Evaluate and Deliver ROI Wednesday, October 20, 2010
    • Wednesday, October 20, 2010
    • Wednesday, October 20, 2010
    • OUR RULES? Open Mind Share the Floor Co-Create Share the Love! #GreenMeetings #eventprofs Wednesday, October 20, 2010
    • LET’S MEET YOU! Name Company Favorite Green Resource/Service/ Nonprofit/Property Wednesday, October 20, 2010
    • People Planet Wednesday, October 20, 2010
    • Profit People  &   Planet Wednesday, October 20, 2010
    • #GreenMeetings #eventprofs Wednesday, October 20, 2010
    • Wednesday, October 20, 2010
    • Before all, a business is beholden to its shareholders and only its shareholders. Wednesday, October 20, 2010
    • #GreenMeetings #eventprofs Wednesday, October 20, 2010
    • Wednesday, October 20, 2010
    • BONDURANT’S “EXECUTIVE SPEAK” Brief Data-Driven Compelling Results-Oriented Wednesday, October 20, 2010
    • SUSTAINABILITY FOCUSED Three months: 10% Six months: 15% = $650 million market capitalization per company Wednesday, October 20, 2010
    • Best-in-Class are 52% more likely to use sustainability to guide major portions of their corporate strategy. Wednesday, October 20, 2010
    • WHY DO SUSTAINABILITY INITIATIVES FAIL? 1.Missing connection to Business Objectives/Strategy/Competencies 2.Evaluative vs. Qualitative Wednesday, October 20, 2010
    • HOW DOES SUSTAINABILITY BECOME STRATEGIC? Step 1: Objectives and Goals Step 2: Stop Evaluating and Start Measuring Step 3: Report ROI Wednesday, October 20, 2010
    • Wednesday, October 20, 2010
    • Sustainable Materials Supply Energy and Chain Efficiency Waste Management Wednesday, October 20, 2010
    • CAN YOU NAME YOUR GOALS? Do you know your mission statement? Top Goals for: Organization Department Meetings Program Wednesday, October 20, 2010
    • FAIRWARE ALERT!! Fairware Promotional Products Ltd. www.fairware.ca @Fairewarepromo Wednesday, October 20, 2010
    • Wednesday, October 20, 2010
    • STEP TWO: MEASUREMENT AND KPI Metrics 3-5 Metrics Key Performance Indicators #GreenMeetings #eventprofs Wednesday, October 20, 2010
    • Objective KPI How Met 4) To provide a carbon offset that To provide a carbon offset Carbon offset was supplied. 35% of supplies renewable energies, that at least 40% of paying delegates registered offsetting some of the carbon delegates use footprint of the event 5) To create a medium to give To create and promote an 6% of paying delegates signed up for back to or interact with the Torino/ on-site project with at least the event (although fewer shoed up Italia community through an on- 5% of delegates on site) site community project/activity participating 6) To raise awareness and Provide at least four An entire sustainability track was provide education on sessions on sustainability offered, with 6 sessions being offered sustainability within the Italian at conference meetings and events industry Wednesday, October 20, 2010
    • MEASUREMENT SPREADSHEET Wednesday, October 20, 2010
    • Wednesday, October 20, 2010
    • Wednesday, October 20, 2010
    • STEP THREE: ROI ROI Three Categories Performance Score Relativity Score Wednesday, October 20, 2010
    • Objective KPI How Met 4) To provide a carbon offset that To provide a carbon offset Carbon offset was supplied. 35% of supplies renewable energies, that at least 40% of paying delegates registered offsetting some of the carbon delegates use footprint of the event Assumption: A Primary MPI Goal is Education Performance Score? 9/10 = 90% Relativity Score? 4/10 = 40% Weighted Score? 36% Wednesday, October 20, 2010
    • Objective KPI How Met Performance Score? 10/10 = 100% Relativity Score? 10/10 = 100% Weighted Score? 100% Assumption: A Primary MPI Goal is Education 6) To raise awareness and Provide at least four An entire sustainability track was provide education on sessions on sustainability offered, with 6 sessions being offered sustainability within the Italian at conference meetings and events industry Wednesday, October 20, 2010
    • MEASUREMENT SPREADSHEET Wednesday, October 20, 2010
    • Maturity Matrix: From Compliance to Strategy! Wednesday, October 20, 2010
    • ARE YOU READY TO “GET STRATEGIC WITH IT”?! Wednesday, October 20, 2010
    • C’MON, GET STRATEGIC WITH IT! Wednesday, October 20, 2010
    • APPLICATION 1. Name one Sustainability Objective for your next event - Make it UNIQUE to you! 2. How will you measure it? - KPI/Benchmarks 3. Think about how you would report and score your ROI? - Categorize Returns (3 pillars) - Overall Performance - Relativity Score Wednesday, October 20, 2010
    • SHARING Wednesday, October 20, 2010
    • FAIRWARE ALERT!! Fairware Promotional Products Ltd. www.fairware.ca @Fairewarepromo Wednesday, October 20, 2010
    • ! Wednesday, October 20, 2010
    • SPECIAL THANKS! Fairware Promotional Products Ltd. www.fairware.ca @Fairewarepromo Wednesday, October 20, 2010
    • The GMIC is the leading global community for sustainability education, research, policy and standards for the meetings and event industry Wednesday, October 20, 2010
    • Our Mantra Sustainability is our Vision Corporate Responsibility is our Obligation Green Meetings are our Strategy. Wednesday, October 20, 2010
    • Come Join Us TAMARA KENNEDY-HILL EXECUTIVE DIRECTOR GREEN MEETINGS INDUSTRY COUNCIL +1-503-332-5739 tamara@greenmeetings.info WWW.GREENMEETINGS.INFO ANNUAL SUSTAINABLE MEETINGS CONFERENCE: GAME ON! February 20-23, 2011  Portland, OR   DoubleTree Portland   Wednesday, October 20, 2010
    • With gratitude. Speaking, Training, Conversation Midori Connolly, Chief AVGirl midori@pulsestaging.com Within the characters for thanks and feelings @GreenA_V are embedded the symbols for heart and speech. From the heart, with feeling, I express my gratitude. Wednesday, October 20, 2010