AV Week 2011

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AV Week 2011

  1. 1. Ways Your Company Can Celebrate AV Week 2011 Cheryl Regan, Director of Member Services Molly Thompson, Member Services Programs Manager
  2. 2. Today’s Agenda <ul><li>InfoComm </li></ul><ul><li>AVI-SPL </li></ul><ul><ul><li>Jessica Spicer </li></ul></ul><ul><li>Kramer </li></ul><ul><ul><li>Malissa Dillman </li></ul></ul><ul><li>Westminster College </li></ul><ul><ul><li>Kelly Matune </li></ul></ul>
  3. 3. AV Week 2011 is just around the corner; now is the time to make your plans!
  4. 4. What is AV Week? <ul><li>For the 6 th year, AV professionals will organize events to celebrate and raise awareness for the AV industry </li></ul><ul><li>AV Week theme continues, “Spotlighting the Value of AV in our lives,” providing a blank palette to create any number of activities: </li></ul><ul><ul><li>To call attention to our industry </li></ul></ul><ul><ul><li>To raise awareness for the breadth of AV applications at home, in business, government, education, entertainment, healthcare and more </li></ul></ul>
  5. 5. InfoComm Offers Resources to Help You Plan <ul><li>www.infocomm.org/avweek </li></ul><ul><ul><li>Download AV Week logos </li></ul></ul><ul><ul><li>Download the 2011 AV Week Toolkit </li></ul></ul><ul><ul><li>Listen to 2010 AV Week Success Stories webinar </li></ul></ul><ul><ul><li>Browse pictures & events from previous years </li></ul></ul><ul><ul><li>Free presentation materials, videos, AV Week ads and brochures available for download </li></ul></ul>
  6. 6. 2011 AV Week Toolkit <ul><li>25 Ways To Celebrate AV Week </li></ul><ul><li>Media Outreach Tips </li></ul><ul><li>90-Day Planning Calendar </li></ul><ul><li>Sample Press Release </li></ul><ul><li>Sample Proclamation </li></ul><ul><li>Sample Case Studies </li></ul>
  7. 7. 3 Great Ways to Celebrate AV Week <ul><li>Outreach to your local high school or community college: </li></ul><ul><ul><li>Donate a copy of the Certified Technology Specialist (CTS) Exam Guide to your high school </li></ul></ul><ul><ul><li>Host a Career Fair </li></ul></ul><ul><ul><li>Create an Educator of the Year award for an area high school teacher who is advocating for the AV industry </li></ul></ul><ul><ul><li>www.alphavideo.com/av-award </li></ul></ul>
  8. 8. 3 Great Ways to Celebrate AV Week <ul><li>Partner With a Museum </li></ul><ul><ul><li>This is an opportunity to promote the cultural impact of museums and arts organizations that make use of technology to inform, instruct and inspire </li></ul></ul>rp Visual Solutions & Discovery Science Center of Santa Ana teamed up to host tours of the DSC showcasing newly installed audiovisual elements. Listen Technologies hosted a technology tour of the Utah Opera House
  9. 9. 3 Great Ways to Celebrate AV Week <ul><li>Set Up an Architect/Builder Event </li></ul><ul><ul><li>Update top firms on the latest AV products showcased at InfoComm 2011 </li></ul></ul><ul><ul><li>Show the products in use with a tour of your latest project </li></ul></ul><ul><ul><li>Ask to present at their next chapter meeting </li></ul></ul><ul><ul><li>InfoComm has presentations for architects and others in the building community to familiarize them with the AV industry and the design considerations for AV technologies. Architects can earn 1 AIA CES LU </li></ul></ul>
  10. 10. What is InfoComm Doing? <ul><li>In 2010 we had a carnival in our parking lot and collected donations to charity </li></ul><ul><li>We had our 2 nd annual InfoBake with an AV/Halloween theme </li></ul>Check out our CTS-I’s poking from our head
  11. 11. What is InfoComm Doing in 2011? <ul><li>AV Tech Today end user event, San Diego </li></ul><ul><li>Hosting a Member Roundtable </li></ul><ul><li>Offering Manufacturers’ Training </li></ul><ul><li>Organizing InfoBake </li></ul>
  12. 12. Promote Your AV Week Activities <ul><li>Take photos before and during </li></ul><ul><li>Use social media before, during and after to generate excitement </li></ul>
  13. 13. Promote the AV Industry Link to InfoComm videos www.infocomm.org/videos
  14. 14. What is InfoComm Doing? <ul><li>Where in the world are you? </li></ul><ul><ul><li>Take photos in your InfoComm gear and submit to InfoComm for publication </li></ul></ul>
  15. 15. Jessica Spicer Krystle Czajkowski Public Relations Specialist Public Relations Specialist AVI-SPL AVI-SPL
  16. 16. AVI-SPL’s AV Week 2010 - External <ul><li>Projector Giveaway for Educators </li></ul><ul><ul><li>Partnered with NEC to give away projector to K-12 school </li></ul></ul><ul><ul><li>Tweet-length entries answered why their school needed the projector </li></ul></ul><ul><ul><li>Winner was chosen via blog-based voting </li></ul></ul><ul><li>Social Media Trivia Contest for AVI-SPL Swag </li></ul><ul><ul><li>AVI-SPL trivia (answers found on website) </li></ul></ul><ul><ul><li>Answers emailed to [email_address] </li></ul></ul><ul><li>AV Week Proclamation by Tampa Mayor </li></ul>
  17. 17. AVI-SPL’s AV Week 2010 – Internal <ul><li>AV Industry Trivia for Employees </li></ul><ul><ul><li>Prizes included AV week and AVI-SPL branded swag </li></ul></ul><ul><li>AV Week “Spirit Days” </li></ul><ul><ul><li>Different theme each day </li></ul></ul><ul><ul><li>Employees submitted theme-related photos each day </li></ul></ul><ul><ul><li>Photos posted to AVI-SPL Facebook; daily winner was the photo with the most “Likes” </li></ul></ul><ul><li>AV History Articles on the Employee Intranet </li></ul>
  18. 18. AVI-SPL AV Week 2010 – A Success! Above: COO Don LaNeve (L) and CEO John Zettel pose with AV Week Proclamation signed by Tampa Mayor Pam Iorio Right: ‘Throwback Thursday’ employee photo submission Below: Our Denver team went all our for ‘Manufacturer Monday’ Left: Our Education Projector Contest winners from Pemayetv Emahakv Charter School Left: Candace models our AV Week Trivia Prizes Right: ‘Geek It Up Wednesday’ was our most popular theme day for employees
  19. 19. AV Week – Keep it Simple Malissa Dillman, CTS-D, CTS-I Training & Education Manager Kramer Electronics
  20. 20. Keep it Simple <ul><li>Incorporate AV Week into Daily Activities </li></ul><ul><li>Choose a Charity </li></ul><ul><ul><li>Susan G. Komen, Beads of Courage </li></ul></ul><ul><li>Proclamation </li></ul><ul><ul><li>State or Local Officials </li></ul></ul><ul><ul><li>… Governor of Georgia </li></ul></ul><ul><ul><ul><li>Proclamation Keepsake </li></ul></ul></ul><ul><ul><ul><li>Photo Op with Governor </li></ul></ul></ul>
  21. 21. Keep it Simple <ul><li>Incorporate AV Week into Daily Activities </li></ul><ul><ul><li>Speak to Your Market </li></ul></ul><ul><ul><ul><li>Education – Incorporate into Daily Presentations </li></ul></ul></ul><ul><ul><ul><li>Medical – Promote New Technologies </li></ul></ul></ul><ul><li>Utilize the Resources </li></ul><ul><ul><li>Presentations, Ideas, Logos </li></ul></ul><ul><li>Proclamation </li></ul><ul><ul><li>State or Local Officials </li></ul></ul>
  22. 22. Keep it Simple <ul><li>Most Importantly </li></ul><ul><ul><li>Have Fun! </li></ul></ul><ul><ul><li>Gather a Group and Brainstorm </li></ul></ul><ul><ul><li>Collaborate </li></ul></ul><ul><ul><li>Start Now </li></ul></ul>
  23. 23. Planning AV Week for the College Community Kelly Matune AV Services PR Manager Westminster College
  24. 24. Successes of AV Week 2010 <ul><ul><li>http://www.westminster.edu/resources/av/av_week.cfm </li></ul></ul>
  25. 25. Tips for Success Above: Surveygizmo.com
  26. 26. Tips for Success (Cont’d) <ul><li>Track and Document Everything </li></ul><ul><ul><ul><li>Progress </li></ul></ul></ul><ul><ul><ul><li>Schedule </li></ul></ul></ul><ul><ul><ul><li>Inventory </li></ul></ul></ul>Below: Microsoft Word
  27. 27. <ul><li>Questions?? </li></ul>
  28. 28. Thank You!

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