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Presentation to TMK Digital Media Venture Day

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An overview of the Big Data landscape and IA Ventures investment criteria

An overview of the Big Data landscape and IA Ventures investment criteria

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  • Next Slide : We Are All About Big Data
  • Next Slide : Big Data Is Pervasive
  • Big Data is pervasive—permeating every industryFinancialOnline Advertising & MarketingGovernmentsCommercePharma & HealthcareThe data is becoming more actionableThe challenge is to extract valueNext Slide : Extracting value is hard
  • Extracting value from Big Data is hardLargeSizes that were unimaginable a few years ago are now commonplaceJust storing the data can be difficultUnstructuredText, Images, Video and moreValuable info locked up inside this data (e.g. twitter)Real-timeMore data coming in fasterDecision windows getting smallerValuable to worthless in a matter of minutes. (seconds … no milliseconds)Next Slide : Only a few deal with this well today
  • Today the world is divided into haves and have not'sOnly a few are able to deal with the Big Data deluge and thriveThe rest fall behind.Have not's are using excel if they are looking at the data at allWhy?cant because of the daunting storage and analytic requirementsdon’t know betterAs a result insight is reserved for the select fewInsight is a competitive advantageNext Slide : Trends changing this
  • Trends are helping overcome thisMarket trendsUnderstanding that Big Data is a competitive advantageData becoming more actionable (e.g. click-throughs, returns, phone calls)TrendsNext Slide : Trends (Actionable Data)
  • Pervasiveness of actionable dataAlready touched on thisKey is it is *actionable*A pull instead of a pushNext Slide : Trends (Commodity Hardware)
  • Moore’s law is alive and wellNo longer about pure clock speed, but rather about cores and parallelismHardware getting cheaper, more flexible, and more powerfulAdapted to highly parallelizable tasksNext Slide : Trends (Cloud Computing)
  • Commodity hardware combined with intelligent software enables reliable cloud and distributed computing platformsThis was a big shift Google brought aboutReliable systems from unreliable components using software, distribution, and redundancyStateless components that if they failed could be shot and restartedEnables inexpensive cloud supercomputersComputational capability previously was limited to large organizations is now available to allKinetic TradingCan scale up as the company growsNext Slide : Trends (Algorithms)
  • Advances in hardware performance enabling new algorithmsReal-time machine learning, anomaly detection, and data miningExample real-time pricing and biddingNext Slide : The Market & Tech Trends Creating a Big Data Revolution
  • These three trends 1) Powerful commodity hardware, 2) Distributed and cloud computing, & Advanced algorithms creating a Big Data revolutionDemocratization of Big Data -- Insights from Big Data available to allNext Slide : IA Ventures Investment Focus
  • IA Ventures funding companies that are powering this Big Data revolutionTools & Technologies for managing Big DataNext Slide : Other components we look for
  • Elements I feel are essential for any startupNext Slide : Product Visionary
  • A domain expert who understands current challenges and can see the futureNext Slide : Tech Founders
  • Large portion of initial team should be technical rock-starsA team that excels at shipping.Next Slide : Cash Disciplined
  • Provides a key disciplineToo much cash can rot a companyNext Slide : Milestone Based Execution
  • A well thought out plan with funding to matchStairstep ones way to the end goalViable product at intermediate stagesNext Slide : Road Ahead
  • Two key factors over the next 12 monthsNext Slide : Funding Climate
  • Still feeling the chill from the from the economic downturn. Some positive signsStill plenty of uncertainty.Next Slide : Marketing & Online Advertising Transformation
  •  Tomorrow's ad exchanges will resemble the stock market Social media becomes simply media Precisely targeted advertising (via Big Data)The makeup of your marketing and advertising orgs will change (more quants)Next Slide : Questions
  • Transcript

    • 1. Roger Ehrenberg
      roger@iaventurepartners.com
      twitter: @infoarbitrage
      blog: www.informationarbitrage.com
    • 2. We Are All About Big Data
    • 3. t-->
      Big Data Is Pervasive
      http://www.flickr.com/photos/chanc/310847464/
      http://www.flickr.com/photos/wallyg/3777954520/
      http://www.flickr.com/photos/ynse/542370154/
      http://www.flickr.com/photos/northeastindiana/2313044640/
    • 4. Extracting Value Is Hard
      Large
      Real-time
    • 5. The Best Organizations Use Big Data Effectively
      The Rest Fall Behind
    • 6. Large
      Trends Changing This…
      Real-time
      Extracting Value Is Hard
    • 7. Pervasiveness of Actionable Data
      http://www.flickr.com/photos/mjecker/99593631/
    • 8. Powerful Commodity Hardware
      Multi-Core CPUs
      GPGPU
    • 9. Distributed & Cloud Computing
      http://www.flickr.com/photos/florin_mogos/2523984446/
    • 10. Advanced Algorithms
      http://www.driedger.ca/classics-2/Image142.jpg
    • 11. Big Data RevolutionThe democratization of Big Data
    • 12. IA Ventures invests in early-stage companies developing tools and technologies for managing and extracting value from Big Data
    • 13. ComponentsWe Look For
      http://www.flickr.com/photos/brentinoz/4221291984/
    • 14. Product VisionaryDomain Expert
      http://www.flickr.com/photos/freefoto/1479624699/
    • 15. Technically Strong Founding Team
    • 16. Cash Disciplined
      http://www.flickr.com/photos/darrenhester/3937449949/
    • 17. Milestone Based Execution
      http://www.flickr.com/photos/kafeole/2113004332/
    • 18. http://www.flickr.com/photos/66596260@N00/2501056234
      Looking Ahead
    • 19. Funding Climate
      http://www.flickr.com/photos/audreyjm529/270796243/
    • 20. http://www.flickr.com/photos/jimbetinol/76402259/in/set-935766/
      Big Data Fueled Marketing & Online Advertising Transformation
    • 21. Roger Ehrenberg
      roger@iaventurepartners.com
      twitter: @infoarbitrage
      blog: www.informationarbitrage.com

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