SOCIAL METRICS
WHICH DIRECTION?
Dario Manuli
Marketing Director
BEWE
Milano | 27 Giugno 2013
SOCIAL
ANALYTICS
ARE YOU
MAKING THE
RIGHT
CHOICE?
FROM
SOCIAL
TO
BUSINESS
(one way ticket)
Altimeter Group ®
INTERNAL METRICS
SOCIAL METRICS
EXTERNAL METRICS
WHICH
METRICS?
THE
METRICS
MATRIX
A
SOCIAL
COMPARISON
HIGHLIGHTS /1
FAN DISTRIBUTION
125k
145k
75k
HIGHLIGHTS /2
CONTENT FREQUENCY
HIGHLIGHTS /2
CONTENT MIX
HIGHLIGHTS /3
RESPONSE RATE
HIGHLIGHTS /3
RESPONSE TIME
HIGHLIGHTS /4
ENGAGEMENT (IPM)
HIGHLIGHTS /5
TOP FAN
WHAT’S
THE
MATTER
?
Fan: Club Med > Easy Jet
Content Mix: Easy Jet > Club Med
Content Frequency: Easy Jet > Club Med
Respo...
METRICHE ESTERNEKEEP IT
SIMPLE
FOCUS ON
ENGAGEMENT
DEFINE A
MODEL
TO
SUM UP
THANKS 
Dario Manuli
Marketing Director
www.bewe.it | www.bewe.co.uk
www.social-intelligence.bewe.co-uk
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Presentazione Social Media Marketing Day 2013 | BEWE

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Si è svolto a Milano il 27 Giugno 2013 il primo Social Media Marketing Day, l'evento dedicato ai professionisti del Marketing Online. E BEWE non poteva certo mancare!

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Presentazione Social Media Marketing Day 2013 | BEWE

  1. 1. SOCIAL METRICS WHICH DIRECTION? Dario Manuli Marketing Director BEWE Milano | 27 Giugno 2013
  2. 2. SOCIAL ANALYTICS ARE YOU MAKING THE RIGHT CHOICE?
  3. 3. FROM SOCIAL TO BUSINESS (one way ticket) Altimeter Group ®
  4. 4. INTERNAL METRICS SOCIAL METRICS EXTERNAL METRICS WHICH METRICS?
  5. 5. THE METRICS MATRIX
  6. 6. A SOCIAL COMPARISON
  7. 7. HIGHLIGHTS /1 FAN DISTRIBUTION 125k 145k 75k
  8. 8. HIGHLIGHTS /2 CONTENT FREQUENCY
  9. 9. HIGHLIGHTS /2 CONTENT MIX
  10. 10. HIGHLIGHTS /3 RESPONSE RATE
  11. 11. HIGHLIGHTS /3 RESPONSE TIME
  12. 12. HIGHLIGHTS /4 ENGAGEMENT (IPM)
  13. 13. HIGHLIGHTS /5 TOP FAN
  14. 14. WHAT’S THE MATTER ? Fan: Club Med > Easy Jet Content Mix: Easy Jet > Club Med Content Frequency: Easy Jet > Club Med Response rate: Easy Jet 60% vs Club Med 29% Response Time: Easy Jet < Club Med Engagement: Easy Jet > Club Med
  15. 15. METRICHE ESTERNEKEEP IT SIMPLE FOCUS ON ENGAGEMENT DEFINE A MODEL TO SUM UP
  16. 16. THANKS  Dario Manuli Marketing Director www.bewe.it | www.bewe.co.uk www.social-intelligence.bewe.co-uk

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