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Presentazione Social Media Marketing Day 2013 | BEWE
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Presentazione Social Media Marketing Day 2013 | BEWE

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Si è svolto a Milano il 27 Giugno 2013 il primo Social Media Marketing Day, l'evento dedicato ai professionisti del Marketing Online. E BEWE non poteva certo mancare!

Si è svolto a Milano il 27 Giugno 2013 il primo Social Media Marketing Day, l'evento dedicato ai professionisti del Marketing Online. E BEWE non poteva certo mancare!

Published in Business , Technology
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  • 1. SOCIAL METRICS WHICH DIRECTION? Dario Manuli Marketing Director BEWE Milano | 27 Giugno 2013
  • 2. SOCIAL ANALYTICS ARE YOU MAKING THE RIGHT CHOICE?
  • 3. FROM SOCIAL TO BUSINESS (one way ticket) Altimeter Group ®
  • 4. INTERNAL METRICS SOCIAL METRICS EXTERNAL METRICS WHICH METRICS?
  • 5. THE METRICS MATRIX
  • 6. A SOCIAL COMPARISON
  • 7. HIGHLIGHTS /1 FAN DISTRIBUTION 125k 145k 75k
  • 8. HIGHLIGHTS /2 CONTENT FREQUENCY
  • 9. HIGHLIGHTS /2 CONTENT MIX
  • 10. HIGHLIGHTS /3 RESPONSE RATE
  • 11. HIGHLIGHTS /3 RESPONSE TIME
  • 12. HIGHLIGHTS /4 ENGAGEMENT (IPM)
  • 13. HIGHLIGHTS /5 TOP FAN
  • 14. WHAT’S THE MATTER ? Fan: Club Med > Easy Jet Content Mix: Easy Jet > Club Med Content Frequency: Easy Jet > Club Med Response rate: Easy Jet 60% vs Club Med 29% Response Time: Easy Jet < Club Med Engagement: Easy Jet > Club Med
  • 15. METRICHE ESTERNEKEEP IT SIMPLE FOCUS ON ENGAGEMENT DEFINE A MODEL TO SUM UP
  • 16. THANKS  Dario Manuli Marketing Director www.bewe.it | www.bewe.co.uk www.social-intelligence.bewe.co-uk