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This is open: Joshua Rex presentation- Social Media Advertising 20/9/10
 

This is open: Joshua Rex presentation- Social Media Advertising 20/9/10

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Fixxing Online Advertising: New Formats & Pricing Models

Fixxing Online Advertising: New Formats & Pricing Models

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    This is open: Joshua Rex presentation- Social Media Advertising 20/9/10 This is open: Joshua Rex presentation- Social Media Advertising 20/9/10 Presentation Transcript

    • FIXING ONLINE ADVERTISING NEW FORMATS AND PRICING MODELS JOSHUA REX | THIS IS OPEN JOSHUA@THISISOPEN.COM @OPENTWIT
    • 2 This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2010 This Is Open Ltd. All rights reserved. Open MEDIA™, Open IMU™, Open CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Miomni™ is a registered trademark of Ether Digital Limited.
    • 3 This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2010 This Is Open Ltd. All rights reserved. Open MEDIA™, Open IMU™, Open CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Miomni™ is a registered trademark of Ether Digital Limited.
    • 4 This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2010 This Is Open Ltd. All rights reserved. Open MEDIA™, Open IMU™, Open CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Miomni™ is a registered trademark of Ether Digital Limited.
    • 5 This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2010 This Is Open Ltd. All rights reserved. Open MEDIA™, Open IMU™, Open CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Miomni™ is a registered trademark of Ether Digital Limited.
    • 6 This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2010 This Is Open Ltd. All rights reserved. Open MEDIA™, Open IMU™, Open CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Miomni™ is a registered trademark of Ether Digital Limited.
    • 7 This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2010 This Is Open Ltd. All rights reserved. Open MEDIA™, Open IMU™, Open CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Miomni™ is a registered trademark of Ether Digital Limited.
    • 8 This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2010 This Is Open Ltd. All rights reserved. Open MEDIA™, Open IMU™, Open CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Miomni™ is a registered trademark of Ether Digital Limited.
    • 9 This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2010 This Is Open Ltd. All rights reserved. Open MEDIA™, Open IMU™, Open CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Miomni™ is a registered trademark of Ether Digital Limited.
    • 10 YES NO This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2010 This Is Open Ltd. All rights reserved. Open MEDIA™, Open IMU™, Open CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Miomni™ is a registered trademark of Ether Digital Limited.
    • 11 This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2010 This Is Open Ltd. All rights reserved. Open MEDIA™, Open IMU™, Open CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Miomni™ is a registered trademark of Ether Digital Limited.
    • 12 Format Publisher Agency Advertiser This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2010 This Is Open Ltd. All rights reserved. Open MEDIA™, Open IMU™, Open CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Miomni™ is a registered trademark of Ether Digital Limited.
    • OPEN IMU™ (INTELLIGENT MEDIA UNIT) 13 This platform allows you to build (or exploit an existing) micro site into a standard MPU This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2010 This Is Open Ltd. All rights reserved. Open MEDIA™, Open IMU™, Open CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Miomni™ is a registered trademark of Ether Digital Limited.
    • OPEN IMU™ (INTELLIGENT MEDIA UNIT) 14 Ad served as a standard MPU. This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2010 This Is Open Ltd. All rights reserved. Open MEDIA™, Open IMU™, Open CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Miomni™ is a registered trademark of Ether Digital Limited.
    • OPEN IMU™ (INTELLIGENT MEDIA UNIT) 15 The Open IMU™ is deeply integrated with social networks and can be shared to just about anywhere – including mobile, billboards and IPTV This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2010 This Is Open Ltd. All rights reserved. Open MEDIA™, Open IMU™, Open CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Miomni™ is a registered trademark of Ether Digital Limited.
    • OPEN IMU™ (INTELLIGENT MEDIA UNIT) 16 Post to the live news feed and consume the content in the feed This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2010 This Is Open Ltd. All rights reserved. Open MEDIA™, Open IMU™, Open CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Miomni™ is a registered trademark of Ether Digital Limited.
    • OPEN IMU™ (INTELLIGENT MEDIA UNIT) 17 Transforms static display media into intelligent, personalised, content channels This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2010 This Is Open Ltd. All rights reserved. Open MEDIA™, Open IMU™, Open CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Miomni™ is a registered trademark of Ether Digital Limited.
    • OPEN IMU™ (INTELLIGENT MEDIA UNIT) 18 Consisting of a suite of modules and components, new functionality can be added on the fly This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2010 This Is Open Ltd. All rights reserved. Open MEDIA™, Open IMU™, Open CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Miomni™ is a registered trademark of Ether Digital Limited.
    • OPEN IMU™ (INTELLIGENT MEDIA UNIT) 19 Unique utilities drive repeat, ongoing user engagement This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2010 This Is Open Ltd. All rights reserved. Open MEDIA™, Open IMU™, Open CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Miomni™ is a registered trademark of Ether Digital Limited.
    • WHAT ARE THE RESULTS? 20 5-10% AVERAGE INTERACTION RATE 120” + AVERAGE INTERACTION TIME This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2010 This Is Open Ltd. All rights reserved. Open MEDIA™, Open IMU™, Open CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Miomni™ is a registered trademark of Ether Digital Limited.
    • 21 THIS IS OPEN LIMITED THIS IS OPEN SARL JOSHUA REX JEAN-PHILLIPE HALLER CO-FOUNDER MANAGING DIRECTOR joshua@thisisopen.com jp@thisisopen.com +44 (0)207 636 7719 +33 (0)6725 25 989 2nd Floor 13, rue des vestals, 34170 3-4a Little Portland Street Castenau-Le-Lez, France London W1W 7JB France This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2010 This Is Open Ltd. All rights reserved. Open MEDIA™, Open IMU™, Open CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Miomni™ is a registered trademark of Ether Digital Limited.