What are the Four Differences between the two posts:1.-Turning Minds was tagged in the Facebook Post-In the Twitter post the company Turning Minds was not tagged because they don’t have a Twitter account; the company’s CEO was mentioned instead—make sure you tag correctly2.-The Facebook post is longer—280 characters before you run into “see more” 420 character max. limit—not including the link-Twitter post is 140 character limit including the link 3.-Facebook allows you to attach an image within the post-Only with the new Twitter can you preview images in the sidebar4. -Facebook has internal tracking abilities through “insights”-Twitter doesn’t…in this case hootsuite.com is used to track the link with Google Analytics
Rich media in Facebook makes the post stand out in the News StreamIt also enables the “Share” button that allows connections to easily share that content with their audience
In the new Twitter you can view videos/images/maps from geolocation apps in the sidebarFollowers spend more time interacting with your content
Ask questions and start conversation with your audience Follow along with community or hot topics online that you can comment onFocus on quality followers it’s better to have 500 relevant fans instead of 1000 random inactive fans
Always do a Follow Friday shout out to the people you have been interacting with throughout the weekGive context to the #FF tweet with themes ex. Best comedians to follow or Tech Geeks in NYMake sure to follow the people you interact with in follow fridays and mentions
You can follow events even if you’re on the other side of the country through hashtags.
How to Play the Social Media Game Presentation by: Micro Media Marketing Presented by: John Carcutt