Stephanie Lichtenstein - How to Play The Social Media Game -
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  • -When you automate your tags don’t post properly
  • What are the Four Differences between the two posts:1.-Turning Minds was tagged in the Facebook Post-In the Twitter post the company Turning Minds was not tagged because they don’t have a Twitter account; the company’s CEO was mentioned instead—make sure you tag correctly2.-The Facebook post is longer—280 characters before you run into “see more” 420 character max. limit—not including the link-Twitter post is 140 character limit including the link 3.-Facebook allows you to attach an image within the post-Only with the new Twitter can you preview images in the sidebar4. -Facebook has internal tracking abilities through “insights”-Twitter doesn’t…in this case hootsuite.com is used to track the link with Google Analytics
  • Rich media in Facebook makes the post stand out in the News StreamIt also enables the “Share” button that allows connections to easily share that content with their audience
  • In the new Twitter you can view videos/images/maps from geolocation apps in the sidebarFollowers spend more time interacting with your content
  • Ask questions and start conversation with your audience Follow along with community or hot topics online that you can comment onFocus on quality followers it’s better to have 500 relevant fans instead of 1000 random inactive fans
  • Always do a Follow Friday shout out to the people you have been interacting with throughout the weekGive context to the #FF tweet with themes ex. Best comedians to follow or Tech Geeks in NYMake sure to follow the people you interact with in follow fridays and mentions
  • You can follow events even if you’re on the other side of the country through hashtags.

Stephanie Lichtenstein - How to Play The Social Media Game - Presentation Transcript

  • 1. How to Play the Social Media Game
    Presentation by: Micro Media Marketing
    Presented by: John Carcutt
  • 2. Know the Game: Best Practices
    • Post at least Monday-Friday
    • 3. Watch your FB/Twitter Pages throughout the day
    • 4. Follow niche keywords and competitors
    • 5. Direct traffic to your blog
    • 6. Monitor replies/comments/posts
    • 7. Respond in Real Time!
  • Facebook vs. Twitter
    Facebook Best Practices:
    • Keep daily Facebook posts to a minimum
    • 8. Tag other applicable Facebook pages in your posts
    Twitter Best Practices:
    • You can post multiple times a day
    • 9. Create posts unique to Twitter
    • 10. Don’t link your Facebook and Twitter accounts
  • Facebook Wall Posts vs. Tweets
    254 char.
    140 char.
  • 11. Rich Media: Images, Videos & Links
  • 12.
  • 13. Check out the Competition
    • Follow the company on LinkedIn
    • 14. Connect with their Facebook page
    • 15. Create a private list of competitors on Twitter
    • 16. Subscribe to their blog through RSS
  • Recruit Rabid Fans
    • Include links to your social media sites in your email signature and marketing materials
    • 17. Add buttons to your website linking to your social media accounts
    • 18. Ask your personal network to connect—”Suggest to Friends” on Facebook
    • 19. Publish useful content regularly
    • 20. Build good karma: promote other industry thought leaders
  • Don’t Get Penalized
    • Don’t automate your post
    • 21. Don’t hard sell
    • 22. Don’t follow back only one person
    • 23. Don’t just broadcast messages
    • 24. Don’t worry about the numbers
  • Have a Game Plan
    • Determine what social media platforms you want to engage on
    • 25. Establish clear social media guidelines for your team
    • 26. Use a consistent brand voice
    • 27. Create an editorial calendar to plan content
  • Weekly themed posts: EX. StickerGiant
  • 28. Shout Outs: Praise for Clients, Partners, Community and Employees
  • 29. #FollowFriday and Follow Back
  • 30. Educate Your Customers with Tips
  • 31. Entertain Engage & Inform with Videos
  • 32. Show your Community Involvement
  • 33. Show Your Company’s PERSONality
    Flo, the Progressive Girl
    StickerGiant founder John Fischer
  • 34. Equipment Round Up: Tools of the Trade
    • Google Analytics—tracking and metrics
    • 35. Hootsuite/SocialOomph—manage across platforms
    • 36. Custom Landing Tabs/Twitter Backgrounds—convert viewers to connections and followers
    • 37. Facebook Insights—metrics for your Facebook page
    • 38. HypertargetedFacebook Ads—gain fans for life
  • Follow Us For More Tips
    • MicroMediaMarketing.com
    • 39. Facebook.com/MicroMediaMarketing
    • 40. Twitter.com/MicroMediaMktg
    • 41. Twitter.com/JohnCarcutt
    • 42. Twitter.com/MicroSteph
  • Social Media Touchdown!Thanks for Playing,Any Questions?