Stephanie Lichtenstein - How to Play The Social Media Game -

How to Play the Social Media Game
Presentation by: Micro Media Marketing
Presented by: John Carcutt

Know the Game: Best Practices
Post at least Monday-Friday
Watch your FB/Twitter Pages throughout the day
Follow niche keywords and competitors
Direct traffic to your blog
Monitor replies/comments/posts
Respond in Real Time!

Facebook vs. Twitter
Facebook Best Practices:
Keep daily Facebook posts to a minimum
Tag other applicable Facebook pages in your posts
Twitter Best Practices:
You can post multiple times a day
Create posts unique to Twitter
Don’t link your Facebook and Twitter accounts

Facebook Wall Posts vs. Tweets
254 char.
140 char.

Rich Media: Images, Videos & Links

Check out the Competition
Follow the company on LinkedIn
Connect with their Facebook page
Create a private list of competitors on Twitter
Subscribe to their blog through RSS

Recruit Rabid Fans
Include links to your social media sites in your email signature and marketing materials
Add buttons to your website linking to your social media accounts
Ask your personal network to connect—”Suggest to Friends” on Facebook
Publish useful content regularly
Build good karma: promote other industry thought leaders

Don’t Get Penalized
Don’t automate your post
Don’t hard sell
Don’t follow back only one person
Don’t just broadcast messages
Don’t worry about the numbers

Have a Game Plan
Determine what social media platforms you want to engage on
Establish clear social media guidelines for your team
Use a consistent brand voice
Create an editorial calendar to plan content

Weekly themed posts: EX. StickerGiant

Shout Outs: Praise for Clients, Partners, Community and Employees

#FollowFriday and Follow Back

Educate Your Customers with Tips

Entertain Engage & Inform with Videos

Show your Community Involvement

Show Your Company’s PERSONality
Flo, the Progressive Girl
StickerGiant founder John Fischer

Equipment Round Up: Tools of the Trade
Google Analytics—tracking and metrics
Hootsuite/SocialOomph—manage across platforms
Custom Landing Tabs/Twitter Backgrounds—convert viewers to connections and followers
Facebook Insights—metrics for your Facebook page
HypertargetedFacebook Ads—gain fans for life

Follow Us For More Tips
MicroMediaMarketing.com
Facebook.com/MicroMediaMarketing
Twitter.com/MicroMediaMktg
Twitter.com/JohnCarcutt
Twitter.com/MicroSteph

Social Media Touchdown!Thanks for Playing,Any Questions?

http://micromediamarketing.com	5560
http://www.micromediamarketing.com	54
http://abtasty.com	18
http://translate.googleusercontent.com	5
http://195.3.145.203	2
url_unknown	1

Stephanie Lichtenstein - How to Play The Social Media Game -

by Influence People on Oct 04, 2010

Accessibility

Categories

Upload Details

Usage Rights

6 Embeds 5,640

Statistics

Stephanie Lichtenstein - How to Play The Social Media Game - Presentation Transcript