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Small tweaks, big impact! The power of A/B testing Shelley Beaumonte | Online Marketing Manager | Myspace myspace
myspace a/b testing What is A/B testing? Answer: A method of testing by which a sample is randomly split into two groups: a control group (typically A) and a test group (typically B) to gain insight into visitor behavior and improve response rates What can you test? Answer:Just about anything!
KPIs to look at Open Rate = opens/delivered Click-through Rate = clicks/delivered Click-to-open Rate = clicks/opens 4 myspace
Subject Line A/B TesT A) VS B) Subject Line B outperformed Subject Line A by 128% Open Rate 5 myspace
Design A/B Test VS Email A Email B Email A outperformed Email B by 14% CTO 6 myspace
myspace Frequency a/b test: The emails Invite from a friend Invite Reminder
Schedule A Aggressive and consistent T = 0 days T = 7 T = 14 T = 21 VS Schedule B Aggressive, then light T = 5 T = 21 T = 0 days T = 45 Frequency a/b test User receives invite from friend User receives reminder #1 User receives reminder #2 User receives reminder #3 User receives invite from friend User receives reminder #1 User receives reminder #2 User receives reminder #3 Schedule B outperformed Schedule A by 33% Conversion Rate 8 myspace