Pierre Zarokian - Submit Express - Reputation Management

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From Social Media Marketing Miami - 30/9/10

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Pierre Zarokian - Submit Express - Reputation Management

  1. 1. Reputation Management<br />Pierre Zarokian<br />President/CEO<br />Submit Express<br />pierre@submitexpress.com<br />
  2. 2. About Submit Express<br /><ul><li>Launched in 1998
  3. 3. Ranked #1 SEO firm by Website Magazine (Oct 2009)
  4. 4. INC 5000 (2007-2009)
  5. 5. Deloitte FAST 500 (2008-2009)
  6. 6. SEO, PPC Management, Reputation Management, OptinEmail Ads
  7. 7. Social Media Services at iClimber.com</li></li></ul><li>Reputation Management<br /><ul><li>Sites you should not be on
  8. 8. Sites you should be on
  9. 9. What to do to repair your reputation
  10. 10. Social Media Tips
  11. 11. Monitoring Tools</li></li></ul><li>
  12. 12.
  13. 13. RipOffReport.com<br />Owner: Ed Magedson<br />Ezripofflawsuit.com<br />
  14. 14. What to do if you are listed<br />Contact site owner<br />Create new sites<br />Create many social media profiles <br />Buy sponsored ads<br />Press releases<br />
  15. 15. Creating New Sites<br />Register and launch sites in .net, .org and with dashes<br />Use subdomains on main website<br /> i.e. http://blog.yourcompany.com <br />Launch external blogs (Wordpress, Blogger, Tumblr)<br />SEO & Link Building must be done<br />
  16. 16. Top Social Media Sites<br />Facebook<br />Linkedin<br />Twitter<br />Myspace<br />Youtube<br />Tumblr<br />Metacafe<br />``<br /><ul><li>Answers.com
  17. 17. Wikipedia
  18. 18. Yelp
  19. 19. Aboutus.org
  20. 20. Xomreviews.com
  21. 21. Spoke.com
  22. 22. Flickr</li></ul>``<br />
  23. 23. Other Sites<br />Forum Profiles & Participation<br />Yellow Page Sites<br />Yellowpages.com<br />Superpages<br />Insiderpages<br />MagicYellow<br />Merchant Circle<br />``<br />
  24. 24. Social Media Profiles<br />Create Company or fan page<br />Use keywords in user ID or custom URL with keywords<br />Complete your info page (Company info & URL)<br />Post relevant industry news<br />
  25. 25. Free Monitoring Tools<br />Google Alerts<br />Yahoo Alerts<br />Twitter keyword alert tools (SocialOomph)<br />Technorati : Blog Monitoring<br />Backtype : Blog comment monitoring<br />Yacktracks : Social comments<br />BoardTracker, Board Reader, Big Boards : discussion boards<br />Social Mentions; WhosTalkin; Daymix<br />
  26. 26. Paid Monitoring Tools<br />Trackur - $18/m indv. & $88/m companies<br />Radian6 - starts at $600/month<br />Reputation Defender - $15 to $99/month<br />Brand Eye - $1 to $350/month<br />Nielson Buzzmetrics & ThreatTracker<br />Cision<br />Cymfony<br />Biz360<br />Visible Technologies<br />Dow Jones Insights - $5000/month<br />
  27. 27. Final Tips<br />Own your brand – Top 10 results in Google should be all your websites<br />Monitor Social Media & respond to negative feedback right away<br />Be honest & apologize if you made a mistake<br />Offer solutions, rather than fight<br />
  28. 28. THANK YOU<br />Blog: http://blog.iclimber.com<br />Twitter: http://twitter.com/submitexpress<br />Email: pierre@submitexpress.com<br />

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