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Pierre Zarokian- Monitoring for Reputation Management

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In this presentation, using examples, facts and figures, Pierre Zarokian from Submit Express will provide a guide to reputation management using social media monitoring

In this presentation, using examples, facts and figures, Pierre Zarokian from Submit Express will provide a guide to reputation management using social media monitoring

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Pierre Zarokian- Monitoring for Reputation Management Pierre Zarokian- Monitoring for Reputation Management Presentation Transcript

  • Reputation Management
    Pierre Zarokian
    President/CEO
    Submit Express
    pierre@submitexpress.com
  • About Submit Express
    • Launched in 1998
    • Ranked #1 SEO firm by Website Magazine (Oct 2009)
    • INC 5000 (2007-2009)
    • Deloitte FAST 500 (2008-2009)
    • SEO, PPC Management, Reputation Management, Optin Email Ads
    • Social Media Services at iClimber.com
  • Reputation Management
    • Sites you should not be on
    • Sites you should be on
    • What to do to repair your reputation
    • Social Media Tips
    • Monitoring Tools
  • RipOffReport.com
    Owner: Ed Magedson
    Ezripofflawsuit.com
  • Sites to watch out for
    Any review or complaint site
    Yelp
    BBB – Better Business Bureau
    Merchant Circle
    City Search
    Industry Related - Amazon, Trip Advisor
    Local Engines – Google, Yahoo, etc
    Yellow Pages
    Social Media, Forums, Blogs & Video sites
  • What to do
    Ask customers to leave positive reviews
    Contact site owner
    Create new sites
    Create many social media profiles
    Buy sponsored ads
    Press releases
    Article Writing
  • Creating New Sites
    Register and launch sites in .net, .org and with dashes
    Use subdomains on main website
    i.e. http://blog.yourcompany.com
    Launch external blogs (Wordpress, Blogger, Tumblr)
    SEO & Link Building must be done
  • Top Social Media Sites
    Facebook
    Linkedin
    Twitter
    Myspace
    Youtube
    Tumblr
    Metacafe
    ``
    • Answers.com
    • Wikipedia
    • Yelp
    • Aboutus.org
    • Xomreviews.com
    • Spoke.com
    • Flickr
    ``
  • Other Sites
    Forum Profiles & Participation
    Yellow Page Sites
    Yellowpages.com
    Superpages
    Insiderpages
    MagicYellow
    Merchant Circle
    ``
  • Social Media Profiles
    Knowem.com - $250 for 100 profiles
    Create Company or fan page
    Use keywords in user ID or custom URL with keywords
    Complete your info page (Company info & URL)
    Post relevant industry news
  • Free Monitoring Tools
    Google Alerts
    Yahoo Alerts
    Twitter keyword alert tools (SocialOomph)
    Technorati : Blog Monitoring
    Backtype : Blog comment monitoring
    Yacktracks : Social comments
    BoardTracker, Board Reader, Big Boards : discussion boards
    Social Mentions; WhosTalkin; Daymix
  • Paid Monitoring Tools
    Trackur - $18/m indv. & $88/m companies
    Radian6 - starts at $600/month
    Reputation Defender - $15 to $99/month
    Brand Eye - $1 to $350/month
    Techrigy SM2 / Alterian
    Nielson Buzzmetrics & ThreatTracker
    Cision
    Cymfony
    Biz360
    Visible Technologies
    Dow Jones Insights - $5000/month
  • Final Tips
    Own your brand – Top 10 results in Google should be all your websites
    Monitor Social Media & respond to negative feedback right away
    Be honest & apologize if you made a mistake
    Offer solutions, rather than fight
  • THANK YOU
    Blog: http://blog.iclimber.com
    Twitter: http://twitter.com/submitexpress
    Email: pierre@submitexpress.com