The rise of the social web<br />Murray Izenwasser (@murrayiz)<br />Senior Interactive Strategist<br />Biztegra<br />© 2010...
© 2010 Biztegra Partners - Do Not Reproduce<br />www.ContactMurray.com <br />(@murrayiz)<br />Follow @Biztegra for all of ...
Education · Strategy · Development · Engagement   <br />© 2010 Biztegra Partners - Do Not Reproduce<br />www.SMWorkshop.co...
Ten Trends in the Social Web<br />The Web IS Social<br />The Rise of the Mobile Splinternet<br />Listening Maturity<br />T...
© 2010 Biztegra Partners - Do Not Reproduce<br />#1<br />The Web IS Social<br />already<br />^<br />Check out: <br />The F...
#2<br />The MOBILE SPLINTERNET<br />© 2010 Biztegra Partners - Do Not Reproduce<br />Check out:<br />The Splinternet means...
#2A<br />The MOBILE SPLINTERNET<br />Check out:<br />www.Tablets.com<br />Mary Meeker April 2010 Internet Trends (Slidesha...
© 2010 Biztegra Partners - Do Not Reproduce<br />About Action<br />About Them<br />About You<br />Check out:<br />Social M...
#3 LISTENING MATURITY<br />© 2010 Biztegra Partners - Do Not Reproduce<br />Check out:<br />Sysomos.com<br />
#4<br />The BACKCHANNEL<br />© 2010 Biztegra Partners - Do Not Reproduce<br />Check out:<br />The Hills  (MTV.Com)<br />Ba...
#5<br />LOCATION<br />© 2010 Biztegra Partners - Do Not Reproduce<br />Check out:<br />Foursquare and Runkeeper Unveil Fir...
#6<br />SITES TO PLATFORMS<br />© 2010 Biztegra Partners - Do Not Reproduce<br />Check out:<br />Facebook Is Building A Mo...
#6A<br />PAGES TO STREAMS<br />© 2010 Biztegra Partners - Do Not Reproduce<br />Check out: <br />Jump Into The Stream (Tec...
#7<br />S-COMMERCE<br />© 2010 Biztegra Partners - Do Not Reproduce<br />Check out:<br />Making Sense of China’s 100+ Grou...
© 2010 Biztegra Partners - Do Not Reproduce<br />#8<br />HI TOUCH & ALWAYS ON<br />Check out:<br />Malaysia Airlines now o...
#9<br />TWO-WAY CONTENT & NEW DISTRIBUTION MODELS<br />© 2010 Biztegra Partners - Do Not Reproduce<br />Check out: <br />T...
#10<br />AUGMENTED REALITY & GAMING<br />© 2010 Biztegra Partners - Do Not Reproduce<br />
© 2010 Biztegra Partners - Do Not Reproduce<br />Check out:<br />To fix the real world, play games online (SciTech.Blogs.C...
Education · Strategy · Development · Engagement   <br />© 2010 Biztegra Partners - Do Not Reproduce<br />www.SMWorkshop.co...
Ten Trends in the Social Web<br />The Web IS Social<br />The Rise of the Mobile Splinternet<br />Listening Maturity<br />T...
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Murray Izenwasser - Biztegra The Rise of the Social Web

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From Social Media Marketing - 30 september 2010

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Murray Izenwasser - Biztegra The Rise of the Social Web

  1. 1. The rise of the social web<br />Murray Izenwasser (@murrayiz)<br />Senior Interactive Strategist<br />Biztegra<br />© 2010 Biztegra Partners - Do Not Reproduce<br />
  2. 2. © 2010 Biztegra Partners - Do Not Reproduce<br />www.ContactMurray.com <br />(@murrayiz)<br />Follow @Biztegra for all of Today’s links, live tweeted<br />
  3. 3. Education · Strategy · Development · Engagement <br />© 2010 Biztegra Partners - Do Not Reproduce<br />www.SMWorkshop.com<br />
  4. 4. Ten Trends in the Social Web<br />The Web IS Social<br />The Rise of the Mobile Splinternet<br />Listening Maturity<br />The Backchannel<br />Location, Location, Location<br />Sites to Platforms, Pages to Streams<br />Commerce Becomes Social<br />Hi Touch & Always On<br />Two-Way Content<br />Augmented Reality / Everything is a Game<br />© 2010 Biztegra Partners - Do Not Reproduce<br />
  5. 5. © 2010 Biztegra Partners - Do Not Reproduce<br />#1<br />The Web IS Social<br />already<br />^<br />Check out: <br />The Future of the Social Web: In Five Eras (Web-Strategist.com)<br />The Future of the Social Web (Social Media Today)<br />
  6. 6. #2<br />The MOBILE SPLINTERNET<br />© 2010 Biztegra Partners - Do Not Reproduce<br />Check out:<br />The Splinternet means the end of the Web's golden age (Forrester.Typepad.com/Groundswell)<br />The Web Is Turning Into The 'Splinternet‘ (Forbes.com)<br />
  7. 7. #2A<br />The MOBILE SPLINTERNET<br />Check out:<br />www.Tablets.com<br />Mary Meeker April 2010 Internet Trends (Slideshare.net)  <br />© 2010 Biztegra Partners - Do Not Reproduce<br />
  8. 8. © 2010 Biztegra Partners - Do Not Reproduce<br />About Action<br />About Them<br />About You<br />Check out:<br />Social Media Listening, Measuring, and Engagement Primer (Radian6.com)<br />Got Your Ears On? How to Listen to Your Audience Using Social Media (NTen.org)<br />#3 LISTENING MATURITY<br />
  9. 9. #3 LISTENING MATURITY<br />© 2010 Biztegra Partners - Do Not Reproduce<br />Check out:<br />Sysomos.com<br />
  10. 10. #4<br />The BACKCHANNEL<br />© 2010 Biztegra Partners - Do Not Reproduce<br />Check out:<br />The Hills (MTV.Com)<br />Backchannelmedia.com<br />Backchannel.us<br />Five Platforms for a Classroom Back-Channel Chat (FreeTech4Teachers.com) <br />Backchannelbook.com<br />
  11. 11. #5<br />LOCATION<br />© 2010 Biztegra Partners - Do Not Reproduce<br />Check out:<br />Foursquare and Runkeeper Unveil First Application-Based Badges (PCMag.com) <br />Location: The Epicenter of Mobile Innovation (Gigaom.com) <br />
  12. 12. #6<br />SITES TO PLATFORMS<br />© 2010 Biztegra Partners - Do Not Reproduce<br />Check out:<br />Facebook Is Building A Mobile Platform, Not A Phone (ITProportal.com)<br />Here's Why Facebook Has A Secret Phone Project: It Needs To Be A Platform, Not Just A Service (BusinessInsider.com)<br />
  13. 13. #6A<br />PAGES TO STREAMS<br />© 2010 Biztegra Partners - Do Not Reproduce<br />Check out: <br />Jump Into The Stream (TechCrunch.com)<br />The State and Future of Twitter 2010: Part Two (BrianSolis.com)<br />
  14. 14. #7<br />S-COMMERCE<br />© 2010 Biztegra Partners - Do Not Reproduce<br />Check out:<br />Making Sense of China’s 100+ Groupon Clones (TechCrunch.com)<br />The Rise Of Social Commerce (CharleneLi.com) <br />Riseofsocialcommerce.com<br />
  15. 15. © 2010 Biztegra Partners - Do Not Reproduce<br />#8<br />HI TOUCH & ALWAYS ON<br />Check out:<br />Malaysia Airlines now offers iPad check-in (EnGadget.com)<br />Buy a Hyundai Equus luxury car, get an Apple iPad free (USAToday.com)<br />Millennials – Confident. Connected. Open to Change (PewSocialTrends.org) <br />
  16. 16. #9<br />TWO-WAY CONTENT & NEW DISTRIBUTION MODELS<br />© 2010 Biztegra Partners - Do Not Reproduce<br />Check out: <br />Today Content Delivery is a Two-Way Street (EContentMag.com) (Google it)<br />The economic implications of alternative publishing models (InformaWorld.com)<br />
  17. 17. #10<br />AUGMENTED REALITY & GAMING<br />© 2010 Biztegra Partners - Do Not Reproduce<br />
  18. 18. © 2010 Biztegra Partners - Do Not Reproduce<br />Check out:<br />To fix the real world, play games online (SciTech.Blogs.CNN.Com)<br />IKEA Turns Consumer Behavior into Viral Marketing (MarketingPilgrim.com)<br />#10<br />AUGMENTED REALITY & GAMING<br />
  19. 19. Education · Strategy · Development · Engagement <br />© 2010 Biztegra Partners - Do Not Reproduce<br />www.SMWorkshop.com<br />
  20. 20. Ten Trends in the Social Web<br />The Web IS Social<br />The Rise of the Mobile Splinternet<br />Listening Maturity<br />The Backchannel<br />Location, Location, Location<br />Sites to Platforms, Pages to Streams<br />Commerce Becomes Social<br />Hi Touch & Always On<br />Two-Way Content<br />Augmented Reality / Everything is a Game<br />© 2010 Biztegra Partners - Do Not Reproduce<br />?<br />www.ContactMurray.com <br />(@murrayiz)<br />
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