John Yamasaki: A Social Media Monitoring Case Study

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In this session, Brandwatch, a leading social media monitoring company and Seesmic, the Twitter application provider, will co-present a social media monitoring case study.

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John Yamasaki: A Social Media Monitoring Case Study

  1. 1. Monitoring Social Media Monitoring Case Study John Yamasaki, Seesmic October 21, 2010
  2. 2. From Monitoring To Engagement
  3. 3. En·gage·ment •An arrangement to meet at a specified time and place •Emotional involvement or commitment •Betrothal •Pledge OR…
  4. 4. En·gage·ment OR… •a hostile encounter between military forces
  5. 5. OR… •a hostile encounter between military forces Engagement What we want to be
  6. 6. OR… Engagement What we might end up looking like
  7. 7. OR… EngagementWhat we sometimes often feel like…
  8. 8. Is about connecting
  9. 9. Is about participation
  10. 10. Engagement in Social Media Engagement is the number of channels a brand participates in: • Blogs • Branded social network/community • Content distribution to other sites (e.g. Facebook Like/Connect, etc) • Discussion forums • External social network presence (Facebook, MySpace) • Flickr / Photobucket • Innovation/Feedback hubs (e.g. centralized customer community to create innovation) • Wikis • Ratings and reviews • YouTube • Twitter Source: Altimeter Group http://www.engagementdb.com/Report
  11. 11. The obligatory overwhelming pic of “look how many social media apps/tools/platf orms there are…”
  12. 12. The obligatory “Oh, S**t” response
  13. 13. Engagement Chart: 4 Profiles Source: Altimeter Group http://www.engagementdb.com/Report
  14. 14. Seesmic’s Goal as an Engagement Tool
  15. 15. Seesmic’s Goal as an Engagement Tool
  16. 16. Thank You John Yamasaki Twitter: @jyamasaki Email: yama@seesmic.com http://seesmic.com

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