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John Yamasaki: A Social Media Monitoring Case Study
John Yamasaki: A Social Media Monitoring Case Study
John Yamasaki: A Social Media Monitoring Case Study
John Yamasaki: A Social Media Monitoring Case Study
John Yamasaki: A Social Media Monitoring Case Study
John Yamasaki: A Social Media Monitoring Case Study
John Yamasaki: A Social Media Monitoring Case Study
John Yamasaki: A Social Media Monitoring Case Study
John Yamasaki: A Social Media Monitoring Case Study
John Yamasaki: A Social Media Monitoring Case Study
John Yamasaki: A Social Media Monitoring Case Study
John Yamasaki: A Social Media Monitoring Case Study
John Yamasaki: A Social Media Monitoring Case Study
John Yamasaki: A Social Media Monitoring Case Study
John Yamasaki: A Social Media Monitoring Case Study
John Yamasaki: A Social Media Monitoring Case Study
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John Yamasaki: A Social Media Monitoring Case Study

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In this session, Brandwatch, a leading social media monitoring company and Seesmic, the Twitter application provider, will co-present a social media monitoring case study.

In this session, Brandwatch, a leading social media monitoring company and Seesmic, the Twitter application provider, will co-present a social media monitoring case study.

Published in: Technology, Business
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Transcript

  • 1. Monitoring Social Media Monitoring Case Study John Yamasaki, Seesmic October 21, 2010
  • 2. From Monitoring To Engagement
  • 3. En·gage·ment •An arrangement to meet at a specified time and place •Emotional involvement or commitment •Betrothal •Pledge OR…
  • 4. En·gage·ment OR… •a hostile encounter between military forces
  • 5. OR… •a hostile encounter between military forces Engagement What we want to be
  • 6. OR… Engagement What we might end up looking like
  • 7. OR… EngagementWhat we sometimes often feel like…
  • 8. Is about connecting
  • 9. Is about participation
  • 10. Engagement in Social Media Engagement is the number of channels a brand participates in: • Blogs • Branded social network/community • Content distribution to other sites (e.g. Facebook Like/Connect, etc) • Discussion forums • External social network presence (Facebook, MySpace) • Flickr / Photobucket • Innovation/Feedback hubs (e.g. centralized customer community to create innovation) • Wikis • Ratings and reviews • YouTube • Twitter Source: Altimeter Group http://www.engagementdb.com/Report
  • 11. The obligatory overwhelming pic of “look how many social media apps/tools/platf orms there are…”
  • 12. The obligatory “Oh, S**t” response
  • 13. Engagement Chart: 4 Profiles Source: Altimeter Group http://www.engagementdb.com/Report
  • 14. Seesmic’s Goal as an Engagement Tool
  • 15. Seesmic’s Goal as an Engagement Tool
  • 16. Thank You John Yamasaki Twitter: @jyamasaki Email: yama@seesmic.com http://seesmic.com

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