Jennifer lindsay
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  • · Structured, supportive workenvironment· Personalized work· Interactive relationship· Be prepared for demands, highexpectations
  • Casual, friendly workenvironment· Involvement· Flexibility and freedom· A place to learnMeal planning and dealsSchool suppliesChild care activity centers Computer kiosks that keep kids engaged

Jennifer lindsay Presentation Transcript

  • 1. Email for the GenerationsSocial tactics to trigger responses from the Greatest Generation, Baby Boomers, Generation X and Millennials effectively.
    Presented By Jennifer Lindsay
    Jennifer Lindsay Digital and Host of The A-List
  • 2. Defining MomentsThere are four generational categories we can market to in the US, largely defined by the ad industry
    • Greatest Generation: born prior to 1946 (65-plus)
    • 3. Boomers: 1946-1964 (45-63)
    • 4. Generation X: 1965-1976 (33-44)
    • 5. Millennials: 1977-1994 (15-32)
  • The Millenials
    Generation Y
  • 6. Millennials
    Characteristics
    Expect real-time communication, consider email “slow”
    Visually-oriented
    Need immediate gratification
    Share information they consider valuable easily
    Friends = family
    Most likely brand advocates
    Calls To Action
    • Prefer to share via text and Twitter
    • 7. Impulse buyers
    • 8. Will share deals as well as event information easily
    • 9. Internet or mobile coupons ideal
    • 10. Battery chargers and in-store WiFi entice
    • 11. If you hit a sweet spot, and they’ll create a video about something helpful or unusual
  • Gen Xers
    Generation X
  • 12. Generation X
    Characteristics
    Time considered a precious commodity
    Actively use Facebook, MySpace and Twitter
    Shop and price-check online
    Use email and text interchangeably
    Self-reliant and individualistic
    Mistrust institutions
    Calls To Action
    More than 80% of X-ers actively text or email friends deals
    Deliver quick hit info and offers
    Reduce pressure by offering little indulgences to make purchasing / engaging less onerous
    Communicate ways to keep kids engaged – and parents free
  • 13. Boomers and Late-Boomers
    Baby Boomers
  • 14. Boomers
    Characteristics
    Make up one-third of those actively online
    Regular online shoppers and big spenders
    Like spending recognition
    Comfortable with email
    Twitter is an untapped outlet: Boomers increased Twitter use 469% during 2009
    Calls To Action
    Reach one and you can reach their entire follower base with product info and special offers
    Cash-back savings programs
    Upsell! Areas of interest include:
    Prescription medications
    Insurance
    Gifts for grandkids and kids
    Entertainment
    Travel
    Discount wines by the case
  • 15. Optimizing For Boomers
    Boomers are still vital and evolving even as they approach and reach retirement age
    The three basic life structures of Boomers: identity, territoriality, and time
    Boomers’ identity is essentially optimistic, meaning they have a vitality which makes them survivors, if not thrivers
    As Boomers age being close to home range becomes more important
    As people age, their nostalgic yearnings grow, making them more receptive to and long for positive memories of the past
  • 16. The GIs, The Lost and The Greatest
    The Greatest Generation
  • 17. Greatest Generation
    Characteristics
    Value-oriented: Want to discuss areas of interest
    Spend most of their online time using email and message boards
    Baby Boomer children influence adoption of technology
    Asking for more social features the more they are exposed to gadgets such as mobile phones
    Calls To Action
    Email and message boards are targeted channels to message about senior discounts
    Messages need to be large enough to be seen
    Special products addressing aging issues and special packs for smaller households are winners
    Message about ways you cater to this age group, such as signage or on-shelf or on-cart magnifying glasses
  • 18. Commonalities: Media & Meals
    On average, the typical American consumes more than 35 hours of media per week across the three screens of TV, Internet and mobile
    Across the generations, people are turning to cookbooks, the Internet and TV for recipe ideas and less expensive in-home entertainment as budget-conserving options
    Millennials are the most wired to the Internet, while Generation X favors TV and the Greatest Generation reads
    As smartphones redefine customer media interaction, they present enormous potential for generating buzz around products, delivering timely product info and coupon codes, and building community through brand advocacy
  • 19. Email for the GenerationsFin
    Thank you for listening!
    Questions?