How to Identify Social Media Influencers
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How to Identify Social Media Influencers

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Marshall Sponder (@webmetricsguru) explains how to identify social media influencers.

Marshall Sponder (@webmetricsguru) explains how to identify social media influencers.

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How to Identify Social Media Influencers Presentation Transcript

  • 1. How to Indentify Influencers
    Marshall Sponder
    WebMetricsGuru.com
    SocialMediaAnalyticsBook.com
    Feb 28, 2011 London
  • 2. Measuring Social Influence
    Not new, 1898 Gabriel TarteL'opinion et la foule
    Tarde believed conversations between people about things they read in the media can complete the full cycle of “news” as people read information, talk about it with others and sway or influence public opinion.
    Conversations between people using Social Media can also be analyzed for Influence
  • 3. Does Influence add up to a score?
    Care of MetricsMan
  • 4. Using Analytics to Find Influencers
    Klout
    TRAACKR
    MPACT
    Ecairn
    PeekYou
    Social Media Monitoring Platforms
    TweepSearch / FollowerWonk
    PushKart
    Hybrid approaches
  • 5. Klout – who is the most influential web analyst?
  • 6. Traackr – who is the most influential PR individual?
  • 7. mPACT – who is the most influential writer about Google?
  • 8. Use Ecairn – find influentials
  • 9. Use PeekYou to find Influencers
  • 10. Radian6, Sysomos, Alterian SM2 also measure influence
  • 11. TweepSearch/FollowerWonk
  • 12. PushKart measures how influential followers of an individual are
  • 13. Hybrid approaches to Influence Detection
  • 14. For More Information
    Marshall Sponder
    WebMetricsGuru.com / SocialMediaAnalytics book.com
    @webmetricsguru, @smanalyticsbook
    Now.seo@gmail.com