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How to Identify Social Media Influencers
How to Identify Social Media Influencers
How to Identify Social Media Influencers
How to Identify Social Media Influencers
How to Identify Social Media Influencers
How to Identify Social Media Influencers
How to Identify Social Media Influencers
How to Identify Social Media Influencers
How to Identify Social Media Influencers
How to Identify Social Media Influencers
How to Identify Social Media Influencers
How to Identify Social Media Influencers
How to Identify Social Media Influencers
How to Identify Social Media Influencers
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How to Identify Social Media Influencers

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Marshall Sponder (@webmetricsguru) explains how to identify social media influencers.

Marshall Sponder (@webmetricsguru) explains how to identify social media influencers.

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  • 1. How to Indentify Influencers<br />Marshall Sponder<br />WebMetricsGuru.com<br />SocialMediaAnalyticsBook.com<br />Feb 28, 2011 London<br />
  • 2. Measuring Social Influence<br />Not new, 1898 Gabriel TarteL'opinion et la foule<br />Tarde believed conversations between people about things they read in the media can complete the full cycle of “news” as people read information, talk about it with others and sway or influence public opinion.<br />Conversations between people using Social Media can also be analyzed for Influence <br />
  • 3. Does Influence add up to a score?<br />Care of MetricsMan<br />
  • 4. Using Analytics to Find Influencers<br />Klout<br />TRAACKR<br />MPACT<br />Ecairn<br />PeekYou<br />Social Media Monitoring Platforms <br />TweepSearch / FollowerWonk<br />PushKart<br />Hybrid approaches<br />
  • 5. Klout – who is the most influential web analyst?<br />
  • 6. Traackr – who is the most influential PR individual? <br />
  • 7. mPACT – who is the most influential writer about Google? <br />
  • 8. Use Ecairn – find influentials<br />
  • 9. Use PeekYou to find Influencers<br />
  • 10. Radian6, Sysomos, Alterian SM2 also measure influence<br />
  • 11. TweepSearch/FollowerWonk<br />
  • 12. PushKart measures how influential followers of an individual are<br />
  • 13. Hybrid approaches to Influence Detection<br />
  • 14. For More Information<br />Marshall Sponder<br />WebMetricsGuru.com / SocialMediaAnalytics book.com<br />@webmetricsguru, @smanalyticsbook<br />Now.seo@gmail.com<br />

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