StartupDigest: Tips for Growing an Email Newsletter Social Email Conf Chris McCann@mccannatron
What is StartupDigest?
StartupDigest is a media company around startups, technology, events, and conferences
22 to 67,000+ subscribers in 7 months
1 to 51+ cities and verticals in 7 months
Regarded as the worldwide source for tech startup events by:
"Plain and simple, Startup Digest seems like a pretty smart idea to me..."
Growth # of Subscribers
The Email Funnel Landing Page Signup First Campaign Content Repeat
Landing Page Optimize for signups Focus on Social Proof Tell users what they are getting
Sign-Up Optimize for Sharing Keep the barrier to singing up low Send a powerful confirmation email
First Campaign Clear niche Editorialize Tone (personality, not Brand) Share inside the email Frequency (daily, weekly, monthly)
StartupDigest Advertorial + Share
Repeat We Love Email Newsletters because: Brand Recognition Only need to sell subscriber once Trusted Source (quickly) Push vs. Pull Highly targeted niche audience
Outside the Email Events Partnerships / Advetorial Swaps Blog Content
Takeaways Use social proof on landing page Introduce share into the signup process Editorialize and Personalize your content Sign up for www.thestartupdigest.com and see firsthand what I am talking about
Questions? What metrics do you look at? How do you make money? What email software do you use? What do you use for signups Are open rate reliable? Chris McCann email@example.com @cmccann7 Why not do a blog? What do you write about in your Blog? What’s more effective, twitter of facebook? Have you ever done a list buy? What about contests or promotions? Should I send text or html emails?