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    Chris mc cann_presentation Chris mc cann_presentation Presentation Transcript

    • StartupDigest: Tips for Growing an Email Newsletter
      Social Email Conf
      Chris McCann@mccannatron
    • What is StartupDigest?
      • StartupDigest is a media company around startups, technology, events, and conferences
      • 22 to 67,000+ subscribers in 7 months
      • 1 to 51+ cities and verticals in 7 months
      • Regarded as the worldwide source for tech startup events by:
      "Plain and simple, Startup Digest seems like a pretty smart idea to me..."
    • Growth
      # of Subscribers
    • The Email Funnel
      Landing Page
      Signup
      First Campaign
      Content
      Repeat
    • Landing Page
      Optimize for signups
      Focus on Social Proof
      Tell users what they are getting
    • StartupDigest
    • Thrillist
    • GAP
    • Sign-Up
      Optimize for Sharing
      Keep the barrier to singing up low
      Send a powerful confirmation email
    • StartupDigest
    • ClicktoTweet
    • The Result
    • ScoutMob
    • ScoutMob
      http://scoutmob.com/san-francisco
    • First Campaign
      Clear niche
      Editorialize
      Tone (personality, not Brand)
      Share inside the email
      Frequency (daily, weekly, monthly)
    • GeekChicDaily
    • Zozi
    • StartupDigest Editorial
    • StartupDigest Advertorial + Share
    • Repeat
      We Love Email Newsletters because:
      Brand Recognition
      Only need to sell subscriber once
      Trusted Source (quickly)
      Push vs. Pull
      Highly targeted niche audience
    • Outside the Email
      Events
      Partnerships / Advetorial Swaps
      Blog Content
    • Takeaways
      Use social proof on landing page
      Introduce share into the signup process
      Editorialize and Personalize your content
      Sign up for www.thestartupdigest.com and see firsthand what I am talking about
    • Questions?
      What metrics do you look at?
      How do you make money?
      What email software do you use?
      What do you use for signups
      Are open rate reliable?
      Chris McCann
      chris@thestartupdigest.com
      @cmccann7
      Why not do a blog?
      What do you write about in your Blog?
      What’s more effective, twitter of facebook?
      Have you ever done a list buy?
      What about contests or promotions?
      Should I send text or html emails?