Stream Marketing and Content Automation
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Stream Marketing and Content Automation

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Stream Marketing and Content Automation Stream Marketing and Content Automation Presentation Transcript

  • Twitter @chasemcmichael @infinigraph chase.mcmichael@infinigraph.com http://blog.infinigraph.com. “Stream Marketing & Content Automation – Drive Actions Drive Results”1
  • ACTIVITY STREAMS IS NOW SERIOUS MARKETING Every 20 years, a new widespread form of enterprise collaboration has been adopted2
  • YOUR CUSTOMERS FEED IS THE KEY3
  • TWITTERVERSE – LOTS OF TOOLS4
  • CHOOSE WISELY WITH A PLANTools don’t create action clear strategy & consumer engagement does5
  • CONSUMERS DEMAND RELEVANCE "drinking from social media fire hose"; Are we entering into "Facebook Fatigue?6
  • WHEN A POST GOES EPIC7
  • TWEET - 2 - CLICKS Customers know what they like8
  • THE STEAM IS NOT YOUR INBOX The stream is like a stock ticker not an email inbox9
  • POSTS WITH HIGH CLICKS – GOOD FOR REPOST 970 Clicks 584 Clicks Don’t fear your feed multi post works10
  • DELAY POSTS DRIVE ACTION11
  • DOES STEAM MARKETING WORK? "Thanks to InfiniGraph, Complex Medias Network Flagship site Complex.com received 25% more visits and page views in October and 30% more in November from Twitter. Aleksey Baksheyev Director of Technology | Complex Media, Inc.12
  • KEEP IT SIMPLE STUPID Quality breeds Quantity – focus on action13
  • CONTENT RESONANCE14
  • Life is not about being liked its about being effective15
  • CONTENT CONSUMPTION GRAPH “The Content Stream by InfiniGraph” What is the health of your feed? Before After Challenge is knowing what to put in your feed16
  • WHAT IS SOCIAL INTELLIGENCE Pro Active Social Intelligence is: • Deriving relevance from consumer actions around content interaction and others who have in common connections through the Social Graph17
  • CUSTOMERS ARE THE BEST SOURCE18
  • CROWD SOURCED RELEVANCEConnect with those who are most active around similarbrands and have friends connected to you19
  • CROWD SOURCE TRENDING CONTENT Feed your Feed with crowd sourced trending content20
  • VALUE IN A FOLLOWA Facebook fan has no value. Getting a Facebook fan to do something does21
  • ACTIVATION BASED ON RELEVANCE1. Top content sources based on social interaction2. Consumer activity around most relevant connected brands3. Ranked consumers based on activity in a vertical interest(s)Yields Actionable:• Content - Keywords• Connections - Insights22
  • THE PROBLEM Deliver relevance to the target consumers who drive purchasing, sharing and conversation Peter Bordes: “…we are heading into the "age of relevance" which moves beyond search…”23
  • EMPOWERING TARGETINGWithout engagement, you won’t be moving the needle on the metrics that really matter Can social targeting increase engagement? Short Answer - Yes24
  • TAKE AWAY• Crowd sourced content interaction provides greater relevance• The right content drives the greatest interaction “Own your content space”• Reposting works with a little social intelligence25
  • Twitter @chasemcmichael @infinigraph chase.mcmichael@infingraph.com www.infinigraph.com http://blog.infinigraph.com. All rights reserved. THANK YOU!26