Bloggers Don't Do Organisational Charts

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Giles Palmer, CEO of Brandwatch, the social media monitoring company, explains the pitfalls of data monitoring and opportunities.

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Bloggers Don't Do Organisational Charts

  1. 1. <ul><li>Giles Palmer </li></ul><ul><li>CEO, Brandwatch </li></ul><ul><li>giles@brandwatch.com </li></ul><ul><li>@joodoo9 </li></ul><ul><li>©2010 Brandwatch. All Rights Reserved </li></ul>Monitoring Social Media
  2. 2. In the beginning… <ul><li>YOU SUBSCRIBE to a shiny, high-tech service </li></ul><ul><li>Expectations are sky high </li></ul><ul><li>You are in control </li></ul><ul><li>With a fantastic view of a crazy, chaotic, social media landscape </li></ul><ul><li>YOU NOW HAVE: </li></ul><ul><li>An industrial strength natural language processing engine </li></ul><ul><li>An army of automated sentiment analysers </li></ul><ul><li>A very fast web crawler </li></ul><ul><li>An extremely flexible user interface </li></ul><ul><li>What could go wrong? </li></ul>© 2010 Brandwatch
  3. 3. The expectation GAP
  4. 4. Structure
  5. 5. The start: Data
  6. 6. <ul><li>Megane -&quot;2nd hand&quot; -&quot;Asking price&quot; -&quot;careful owner&quot; -&quot;commercial vehicles&quot; -&quot;Crumball Rally&quot; -&quot;drag racing&quot; -&quot;E Auto Rally&quot; -&quot;FMDSH&quot; -&quot;for sale&quot; -&quot;formula 1&quot; -&quot;formula 2&quot; -&quot;formula one&quot; -&quot;formula two&quot; -&quot;Free Ads&quot; -&quot;FSH MOT&quot;~10 -&quot;full service history&quot; -&quot;going cheap&quot; -&quot;good condition&quot; -&quot;gran turismo&quot; -&quot;gumball rally&quot; -&quot;hill climb&quot; -&quot;le mans&quot; -&quot;mileage taxed&quot;~10 -&quot;mongol rally&quot; -&quot;MOT mileage&quot;~10 -&quot;MOT taxed&quot;~10 -&quot;moto gp&quot; -&quot;motor bike&quot; -&quot;motor bikes&quot; -&quot;motor cycle&quot; -&quot;motor cycles&quot; -&quot;motor home&quot; -&quot;motor racing&quot; -&quot;motor sport&quot; -&quot;Need for speed&quot; -&quot;no reserve&quot; -&quot;offers welcome&quot;~5 -&quot;Pick up&quot; -&quot;quick sale&quot; -&quot;rac rally&quot; -&quot;rally championship&quot; -&quot;rally gb&quot; -&quot;remote control&quot; -&quot;road rally&quot; -&quot;second hand&quot; -&quot;seller type&quot; -&quot;selling cheap&quot;~10 -&quot;selling my car&quot; -&quot;selling offers&quot;~10 -&quot;service history MOT&quot;~10 -&quot;Stock car&quot; -&quot;stock cars&quot; -&quot;Tour of Mull&quot; -&quot;touring car&quot; -&quot;used car&quot; -&quot;used cars&quot; -&quot;VXR Power festival&quot; -&quot;wheel deals&quot; -&quot;world rally&quot; -1st4contract -ad4uk -alamo -Amarok -avis -bathstuff -BrightonStuff -bsb -btc -btc -btcc -btcc -burnout -bus -buses -Caddy -California -camper* -Caravelle -chattanooga -china -Crafter -cycle -dakar -europcar -F1 -f1sa -F2 -FMDSH -formula1 -Formula2 -forza -FSH -GT5 -hertz -Hillclimb -Hillclimb -GT5 -Hire -hired -hiring -Home2Rome -indy -indycar -Karting -kombi -leas* -lemans -lorry -mcn -MDSH -moto2 -motogp -motorbik* -motorcycl* -motorhome -motorsport -nascar -OutsideLane -ovno -playstation -premat -ps2 -PS3 -psp -raw:$ -rent -rented -renting -russia -russia* -russian -scrapcar.co.uk -Silvretta -sixt -theplatemarket -toca -Transporter -truck -van -vans -vgc -vln -wheeldeals -wii -WRC -wsb -wtcc -wtcc -X360 -xbox -title:(&quot;for sale&quot; OR leasing OR lease OR leased) -((site:twitter OR bid*) AND (raw:£ OR ebay)) -(dtm AND (Rockenfeller OR autosport OR race OR qualify OR practice OR qualifier OR eurosport OR f1sa OR vln OR premat OR racing OR Tomczyk OR ring OR ZANDVOORT OR nurburgring)) -&quot;Adrian Sutil&quot; -&quot;Bob Bell&quot; -&quot;Bruno Senna&quot; -&quot;Captain Renault&quot; -&quot;Cecile Renault&quot; -&quot;Dr Renault&quot; -&quot;Eric Boullier&quot; -&quot;Felipe Massa&quot; -&quot;Fernand Renault&quot; -&quot;Fernando Alonso&quot; -&quot;Force India&quot; -&quot;Formula Renault&quot; -&quot;FR 1&quot; -&quot;Grand Prix&quot; -&quot;Industrial Vehicles&quot; -&quot;Jacques Renault&quot; -&quot;Jaime Alguersuari&quot; -&quot;Jaques Renault&quot; -&quot;Jarno Trulli&quot; -&quot;Jenson Button&quot; -&quot;Jerry Renault&quot; -&quot;Jose Maria Lopez&quot; -&quot;Larry Renault&quot; -&quot;Louis Renault&quot; -&quot;Lucas di Grassi&quot; -&quot;Marcel Renault&quot; -&quot;Maria Lopez&quot; -&quot;Mark Webber&quot; -&quot;Nico Hulkenberg&quot; -&quot;Ogilvy Renault&quot; -&quot;Philip Renault&quot;~3 -&quot;premium route&quot; -&quot;R 312&quot; -&quot;renault dodge&quot;~10 -&quot;Renault Mascott&quot;~10 -&quot;Renault Master&quot;~5 -&quot;Renault Trafic&quot;~5 -&quot;Renault V. I.&quot; -&quot;Rubens Barrichello&quot; -&quot;Sebastien Buemi&quot; -&quot;Timo Glock&quot; -&quot;Toro Rosso&quot; -&quot;Vitantonio Liuzzi&quot; -&quot;World Series&quot; -ACMAT -Agora -Barrichello -Brawn -Buemi -Casablanca -commando -FIA -Hamilton -Hulkenberg -Iliade -Kangoo -Kerax -Kovalainen -Kubica -lander -Liuzzi -Magnum -Massa -midliner -midlum -Petrov -PR100 -Puncher -R30 -RF1 -Robespierre -Rosberg -RVI -Schumacher -Sherpa -Sutil -Trafic -Trulli -VAB -VBMO -Vettel -&quot;Cecile Renault&quot; -&quot;Philip Francois Renault&quot; -&quot;Marcel Renault&quot; -&quot;Fernand Renault&quot; -&quot;Louis Renault&quot; -&quot;Mary Renault&quot; -&quot;Gilbert Renault&quot; -&quot;Oyak Renault&quot; -Illinois NOT (site:twitter AND (raw:£ OR ebay )) NOT (bid* AND (raw:£ OR ebay)) </li></ul>
  7. 7. Context
  8. 8. Custom Dashboards
  9. 9. The Future
  10. 10. <ul><li>THANK YOU for listening </li></ul><ul><li>Giles Palmer </li></ul><ul><li>CEO, Brandwatch </li></ul><ul><li>giles@brandwatch.com </li></ul><ul><li>@joodoo9 </li></ul>

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