Blogger Outreach: The Blogger Perspective

‘Ebony’ Tamara Walker
@theblogclinic
Blogger Outreach
Strategies
MIND-SET
Let’s Think Relationships

BLOGGER
BASICS
Example 1

Blogger Basics
Let’s talk about
The Black & White Press Release Culture
Visual Media Basics
Connecting the Social Media Lanes

One Step Further…
The same effort used to get 1 blog post why not get 3?
Instead of sending traditional press releases why not segment your promotional campaign information into Blogger News Bites using both visual media and the notion of reality culture.

Example 2
MILITARY
PRECISION

Military Precision
They really excelled at
Extending & developing the blogger relationship
Before the campaign ‘HYPE’
Events during the campaign
Special activities during the campaign

One Step Further…
Newsletters
Just for Bloggers
Not to be confused with traditional newsletters

v
Example 3
Fashion Police? No
OUTREACH
POLICE!

Outreach Police!…
Shhh! The Anonymous Company
CreatingInteractive Blogger Campaigns
Is a Blogger Competition a creative campaign idea?
Ok, you have a creative campaign idea but is it really that practical?
Will the creative idea engage both the reader & the blogger?
Have you really, REALLY checked to see what the blogger has already said about your product or service?
Managing Interactive Blogger Campaigns

One Step Further…
Creating Interactive Blogger Campaigns
Select the bloggers first
See what they have done before
Monitor them
Then formulate your creative interactive campaigns
Managing InteractiveBlogger Campaigns
Create blogger hubs for those who are creative campaigning with you

v
v
Campaign 4
CREATIVE REACTION

Creative - Reaction
A simple tweet will do
Special Activities
During the Campaign
Creative Interactive campaigns involving readers and/or bloggers

Creative - Reaction
Join the Conversation
1 Post + 1 Retweet+ 1 @Mention = Another Blog Post
Another Blog Post + 1 Tweet + Quick Email = An Extra Blog Post

One Step Further…
Creative Interactive Campaigns
Other than a review, how else can you get a selected amount of bloggers & their readers to engage with your product?
Reactions
Extend your social media monitoring 1 step further
Don’t just REtweet, REcruit!
Create conversation via bloggers

The Relationship Campaign Matrix

Relationship & Commitment
Your Promotional Army

Plot the Matrix

‘Ebony’ Tamara Walker
Tamara@theblogclinc.com
@theblogclinic
Tweet It,
Just Tweet It
#socialpr

Blogger Outreach: The Blogger Perspective

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