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Blogger Outreach: The Blogger Perspective
 

Blogger Outreach: The Blogger Perspective

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Tamara Walker explains how brands should engage with bloggers - providing guidance on how to approach them, how to engage with them and how to run a successful social PR campaign.

Tamara Walker explains how brands should engage with bloggers - providing guidance on how to approach them, how to engage with them and how to run a successful social PR campaign.

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    Blogger Outreach: The Blogger Perspective Blogger Outreach: The Blogger Perspective Presentation Transcript

    • ‘Ebony’ Tamara Walker
      @theblogclinic
      Blogger Outreach
      Strategies
      MIND-SET
      Let’s Think Relationships
    • BLOGGER
      BASICS
      Example 1
    • Blogger Basics
      Let’s talk about
      The Black & White Press Release Culture
      Visual Media Basics
      Connecting the Social Media Lanes
    • One Step Further…
      • The same effort used to get 1 blog post why not get 3?
      • Instead of sending traditional press releases why not segment your promotional campaign information into Blogger News Bites using both visual media and the notion of reality culture.
    • Example 2
      MILITARY
      PRECISION
    • Military Precision
      They really excelled at
      • Extending & developing the blogger relationship
      • Before the campaign ‘HYPE’
      • Events during the campaign
      • Special activities during the campaign
    • One Step Further…
      Newsletters
      Just for Bloggers
      Not to be confused with traditional newsletters
    • v
      Example 3
      Fashion Police? No
      OUTREACH
      POLICE!
    • Outreach Police!…
      Shhh! The Anonymous Company
      CreatingInteractive Blogger Campaigns
      • Is a Blogger Competition a creative campaign idea?
      • Ok, you have a creative campaign idea but is it really that practical?
      • Will the creative idea engage both the reader & the blogger?
      • Have you really, REALLY checked to see what the blogger has already said about your product or service?
      Managing Interactive Blogger Campaigns
    • One Step Further…
      Creating Interactive Blogger Campaigns
      • Select the bloggers first
      • See what they have done before
      • Monitor them
      • Then formulate your creative interactive campaigns
      Managing InteractiveBlogger Campaigns
      • Create blogger hubs for those who are creative campaigning with you
    • v
      v
      Campaign 4
      CREATIVE REACTION
    • Creative - Reaction
      A simple tweet will do
      Special Activities
      During the Campaign
      Creative Interactive campaigns involving readers and/or bloggers
    • Creative - Reaction
      Join the Conversation
      1 Post + 1 Retweet+ 1 @Mention = Another Blog Post
      Another Blog Post + 1 Tweet + Quick Email = An Extra Blog Post
    • One Step Further…
      Creative Interactive Campaigns
      Other than a review, how else can you get a selected amount of bloggers & their readers to engage with your product?
      Reactions
      • Extend your social media monitoring 1 step further
      • Don’t just REtweet, REcruit!
      • Create conversation via bloggers
    • The Relationship Campaign Matrix
    • Relationship & Commitment
      Your Promotional Army
    • Plot the Matrix
    • ‘Ebony’ Tamara Walker
      Tamara@theblogclinc.com
      @theblogclinic
      Tweet It,
      Just Tweet It
      #socialpr