Blogger Outreach: The Blogger Perspective

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Tamara Walker explains how brands should engage with bloggers - providing guidance on how to approach them, how to engage with them and how to run a successful social PR campaign.

Tamara Walker explains how brands should engage with bloggers - providing guidance on how to approach them, how to engage with them and how to run a successful social PR campaign.

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  • 1. ‘Ebony’ Tamara Walker
    @theblogclinic
    Blogger Outreach
    Strategies
    MIND-SET
    Let’s Think Relationships
  • 2. BLOGGER
    BASICS
    Example 1
  • 3. Blogger Basics
    Let’s talk about
    The Black & White Press Release Culture
    Visual Media Basics
    Connecting the Social Media Lanes
  • 4. One Step Further…
    • The same effort used to get 1 blog post why not get 3?
    • 5. Instead of sending traditional press releases why not segment your promotional campaign information into Blogger News Bites using both visual media and the notion of reality culture.
  • Example 2
    MILITARY
    PRECISION
  • 6. Military Precision
    They really excelled at
    • Extending & developing the blogger relationship
    • 7. Before the campaign ‘HYPE’
    • 8. Events during the campaign
    • 9. Special activities during the campaign
  • One Step Further…
    Newsletters
    Just for Bloggers
    Not to be confused with traditional newsletters
  • 10. v
    Example 3
    Fashion Police? No
    OUTREACH
    POLICE!
  • 11. Outreach Police!…
    Shhh! The Anonymous Company
    CreatingInteractive Blogger Campaigns
    • Is a Blogger Competition a creative campaign idea?
    • 12. Ok, you have a creative campaign idea but is it really that practical?
    • 13. Will the creative idea engage both the reader & the blogger?
    • 14. Have you really, REALLY checked to see what the blogger has already said about your product or service?
    Managing Interactive Blogger Campaigns
  • 15. One Step Further…
    Creating Interactive Blogger Campaigns
    • Select the bloggers first
    • 16. See what they have done before
    • 17. Monitor them
    • 18. Then formulate your creative interactive campaigns
    Managing InteractiveBlogger Campaigns
    • Create blogger hubs for those who are creative campaigning with you
  • v
    v
    Campaign 4
    CREATIVE REACTION
  • 19. Creative - Reaction
    A simple tweet will do
    Special Activities
    During the Campaign
    Creative Interactive campaigns involving readers and/or bloggers
  • 20. Creative - Reaction
    Join the Conversation
    1 Post + 1 Retweet+ 1 @Mention = Another Blog Post
    Another Blog Post + 1 Tweet + Quick Email = An Extra Blog Post
  • 21. One Step Further…
    Creative Interactive Campaigns
    Other than a review, how else can you get a selected amount of bloggers & their readers to engage with your product?
    Reactions
    • Extend your social media monitoring 1 step further
    • 22. Don’t just REtweet, REcruit!
    • 23. Create conversation via bloggers
  • The Relationship Campaign Matrix
  • 24. Relationship & Commitment
    Your Promotional Army
  • 25. Plot the Matrix
  • 26. ‘Ebony’ Tamara Walker
    Tamara@theblogclinc.com
    @theblogclinic
    Tweet It,
    Just Tweet It
    #socialpr