Social Influence-A New Dimension of MarketingPresentation Transcript
ShareThisIntroduction ShareThis presents Social influence: A new dimension of marketing. ShareThisIntroduction
Introduction to ShareThis Social Influence How do we measure? How do we engage? Q&A social media marketing agenda
social influence measurement today Examples of viral & influence (Preface - this presentation was done BEFORE Klout raised $8.5mm from KP ) video most likes followers blog traffic At one time these have been interesting metrics….
social influence measurement today lacks brand value, context, and scale.
What is the brand value or the true interests of Twitter followers?
Viral video views = “bored at work” network (I do actually enjoy the occasional Flaming Sambuca, but no marketer really cares!)
“Likes signify nothing more than digital bumper stickering” – (I like the Irish Goodbye on Facebook…)
Blog traffic is certainly an indicator of the bloggers influence, but what about the audience?
ShareThis social influence measurement our philosophy
Sharing = influence
How much sharing and traffic driven = influence rank