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SLIDE 1                          MAKE IT BIG IN 2013THE YEAR YOU STOP “PLAYING”          WITH SOCIAL MEDIA                ...
SLIDE 2THE BIG DISCONNECT                            £  www.influenceagents.com
SLIDE 3  WHY SOCIAL MEDIA? 14% 78%OF PEOPLE TRUST ADVERTISING   TRUST PEER RECOMMENDATION                                 ...
SLIDE 4WHY SOCIAL MEDIA? (YES … MORE STATS!)Social commerce sales to total $9.2 Billion this year,projected to total $30 B...
SLIDE 5THE NEED           1                         2                         3                         4  SOCIAL THAT    ...
SLIDE 6                                          COMMUNITY: BUILD OR LEVERAGE?TOP TIPINFLUENCERS AS JV’S!It’s never been e...
SLIDE 7THE SOCIAL FUNNEL – A CUSTOMER JOURNEY  www.influenceagents.com
SLIDE 8CONTENT – EDUCATE, DON’T BEG!  www.influenceagents.com
SLIDE 9EVALUATE THE RIGHT METRICS  www.influenceagents.com
SLIDE 10                          THE EBOOK                          STILL STRUGGLING WITH THE “HOW                       ...
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Make it Big in 2013 ... Connecting Social Media to Measurable Business

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Matt Hodkinson speaks at "Make it Big in 2013", the Bloomsbury Hotel, London on 24th November 2012. Entrevo welcomed over 100 Entrepreneurs to learn from 13 expert speakers, on a variety of topics, all with the aim of helping get greater results from business and life in the coming year.

This presentation shows why 2013 should be the year business owners and Managers stop playing around with social media, and instead get clear on what they're aiming to achieve. Justify your use of online technology, and inbound marketing, by setting objectives, and measuring the effects!

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Transcript of "Make it Big in 2013 ... Connecting Social Media to Measurable Business"

  1. 1. SLIDE 1 MAKE IT BIG IN 2013THE YEAR YOU STOP “PLAYING” WITH SOCIAL MEDIA MATT HODKINSON / 24 NOVwww.influenceagents.com
  2. 2. SLIDE 2THE BIG DISCONNECT £ www.influenceagents.com
  3. 3. SLIDE 3 WHY SOCIAL MEDIA? 14% 78%OF PEOPLE TRUST ADVERTISING TRUST PEER RECOMMENDATION Source: Nielsen www.influenceagents.com
  4. 4. SLIDE 4WHY SOCIAL MEDIA? (YES … MORE STATS!)Social commerce sales to total $9.2 Billion this year,projected to total $30 Billion in 2015 58% of Fortune 500 Companies have an active Facebook account62% have an active Twitter account www.influenceagents.com
  5. 5. SLIDE 5THE NEED 1 2 3 4 SOCIAL THAT CONTENT THAT CUSTOMER PROOF OF A SINGS TRAVELS JOURNEYS RETURN Social profiles that Content that educates, Calls-to-action that Social is just another attract attention, build without being overtly progress leads down communications your community, and promotional. Creative the “social funnel”, channel, and if your offer a “top of the strategies have the further qualifying them advertising failed tofunnel” way to engage power to make content for your core products deliver, you’d drop it.your audience, as you viral – reaching new, and services, adding Measuring the would your email and highly-targeted more and more market effectiveness of social subscriber or DM pools of prospects and insight along the way. is the first step to database. leads. knowing whether ROI is even possible. www.influenceagents.com
  6. 6. SLIDE 6 COMMUNITY: BUILD OR LEVERAGE?TOP TIPINFLUENCERS AS JV’S!It’s never been easier to findinfluencers online – those with theaccess to, and credibility with, yourtarget audience. Online influence isabout extending reach, makingcontent highly portable, and aboutrelevance. Connect with those whooffer connectivity and context in equalmeasure.www.influenceagents.com
  7. 7. SLIDE 7THE SOCIAL FUNNEL – A CUSTOMER JOURNEY www.influenceagents.com
  8. 8. SLIDE 8CONTENT – EDUCATE, DON’T BEG! www.influenceagents.com
  9. 9. SLIDE 9EVALUATE THE RIGHT METRICS www.influenceagents.com
  10. 10. SLIDE 10 THE EBOOK STILL STRUGGLING WITH THE “HOW TO” OF SOCIAL MEDIA SITES? “TOP TIPS FOR THE TOP 5” SHOWS YOU ONLY THE ESSENTIAL STRATEGIES AND TIPS FOR USING FACEBOOK, TWITTER, LINKEDIN, GOOGLE+ AND PINTEREST FOR YOUR BUSINESS DOWNLOAD NOW … HTTP://BIT.LY/TIPTOP5www.influenceagents.com
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