Case Study


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Case Study

  2. 2. What is a Case? <ul><li>A case represents a real business situation </li></ul><ul><li>– which is problem posed by the manager – for which he has to find the answers and take a decision. </li></ul>
  3. 3. Case Study - Analysis <ul><li>The Manager has to study every aspect of the case, familiarise himself with the situation faced by him, find out what the heart of the problem, and find ways and means to solve it. Having found the ways and the means to carry out his remedial action, he takes a decision, or if the decision is to be taken by higher authorities, he makes a list of recommendations, by means of a report. </li></ul>
  4. 4. Case Analysis <ul><li>Case analysis is a comprehensive process involving </li></ul><ul><li>logical reasoning </li></ul><ul><li>induction and deduction </li></ul><ul><li>and judgement. </li></ul><ul><li>It involves the logical skill of the manager. </li></ul>
  5. 5. Steps involved in Case Analysis <ul><li>1. Familiarisation </li></ul><ul><li>2. Situation Study </li></ul><ul><li>3. Arriving at core problem </li></ul><ul><li>4. Analysis and inferences </li></ul><ul><li>5. List of recommendations </li></ul><ul><li>6. Presentation of case report. </li></ul>
  6. 6. Familiarisation <ul><li>Manager has to familiarise himself with the situation. </li></ul><ul><li>It implies – Data collection </li></ul><ul><li>History of the organisation </li></ul><ul><li>Management </li></ul><ul><li>Financial position of the firm </li></ul><ul><li>Industrial situation at large. </li></ul>
  7. 7. Familiarisation <ul><li>In the process of studying the firm, </li></ul><ul><li>He has to study its organisational chart. </li></ul><ul><li>SWOT analysis of the firm. </li></ul><ul><li>Who are the firm’s customers? </li></ul><ul><li>What are the basic products? </li></ul><ul><li>What is the speciality of the firm or product? </li></ul><ul><li>Market share </li></ul><ul><li>Who are its competitors? </li></ul><ul><li>What is the reputatioin of the firm? </li></ul><ul><li>What are its future goals? </li></ul>
  8. 8. Situation Study <ul><li>In anlysing the business situation the manager has to study its various dimensions:- </li></ul><ul><li>The size and growth trends in the industry. </li></ul><ul><li>The market structure </li></ul><ul><li>The competitive position of the firm. </li></ul><ul><li>Prevailing economic condition, especially cyclical behaviour. </li></ul><ul><li>The nature of socio-economic dynamism. </li></ul>
  9. 9. Case Study Analysis - Situation Study (contd.) <ul><li>Demographic feature of the country. </li></ul><ul><li>Technological advancements. </li></ul><ul><li>Impact of Global economic and political events. </li></ul><ul><li>Government policies. </li></ul><ul><li>Demand determinants of the firm’s product. </li></ul><ul><li>Customer’s patronisation. </li></ul><ul><li>Product life cycle. </li></ul><ul><li>Market territories. </li></ul>
  10. 10. Case Study Analysis - Situation Study (contd.) <ul><li>Market territories. </li></ul><ul><li>Impact of advertising on demand manipulation. </li></ul><ul><li>Identification of market segments. </li></ul><ul><li>Possibility and feasibility of different marketing strategies. </li></ul><ul><li>Firm’s resource capacity, its flexibility in business policies. </li></ul><ul><li>Nature and availability of business finance. </li></ul><ul><li>Comparison of firm’s key financial ratios with the industry. </li></ul>
  11. 11. Core Problem <ul><li>Situation analysis helps in arriving at the core or fundamental problem which created the situation. </li></ul><ul><li>Symptoms underlying the problem are detected. </li></ul><ul><li>These require thorough study in the case analysis and arrive at the correct cause. </li></ul>
  12. 12. Analysis and Inferences <ul><li>Once the problem is identified, it is thoroughly anaysed for its causes. </li></ul><ul><li>Alternatives are chosen which can eliminate the problem causes. </li></ul><ul><li>These alternative solutions are studies based on quantiative and qualitative norms and their financial impact. </li></ul>
  13. 13. Recommendations <ul><li>Based on such a study of the alternative solutions, recommendations are made making use of those areas where the firm is strong and avoiding those where it is weak. The suggestion also should take into account the capacity of the firm’s finances. </li></ul><ul><li>Recommendations are also made for taking such actions which can prevent a similar situation from recurring. </li></ul>
  14. 14. Presentation of the Case Report <ul><li>Normally if it is within the powers of the Manager, he takes immediate remedial steps. </li></ul><ul><li>But if the problem involves major decisions, the matter is referred to the Board of Directors or other higher authority, by means of the detailed case study report, containing all that the manager has done in trying to solve the problem. </li></ul>
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