CRM for Wall StreetInvestor Relationship Management For Buy Side Firms:How to Leverage CRM to Increase Assets Under Management and Productivity

Financial Services Market OverviewMoney Managers (a.k.a. Asset Managers or Buy Side Firms) come in numerous flavors and sizes. Traditional firms usually invest in traditional markets (e.g. equities on the New York Stock Exchange). Other firms such as Hedge Funds and Private Equity firms are usually referred to as alternative investment managers. Regardless of the type, a Money Manager’s success depends on their ability to attract money, invest it wisely, and generate a return that exceeds the market - all in the context of great client service.

The Business Issues in Financial ServicesTo say Money Management is a people business would be an understatement. Relationships are critical whether with prospective investors, referral sources, clients, prospective investments, or portfolio companies. The ever increasing number of competitors and a volatile financial landscape make it more important than ever that Money Managers build and nurture new and on-going relationships.

Financial Services Segmentation MapTarget for PresentationInvestmentServicesInsuranceBankingRetailBrokersInstitutionalBrokersExchangesInvestmentMangersFederalReserveCommBanksSavingsInstit.CreditUnionLifeInsuranceP&CInsurancePensionFundsAgents & BrokersMortgage/CreditMortgageBrokersBusinessCreditPersonalCreditFederalCredit

The Requirements of Investor Relationship ManagementContact Information 360 Degree view of prospects, clients, consultants, & potential investments in 1 systemInvestor Account Consolidation who’s invested where & how to we become more effectiveEasy to use “Can’t fool with non-intuitive system”Activity Tracking who said what to whom (e.g. what PPM’s were sent)Service Automation automatically email & track correspondencePipeline Management what’s coming in/out by fund, by investor account, by dateMobility get data you need wherever you areBusiness Intelligence get actionable info from all the data

Custom Implemented CRM Solution for Investor RelationsLeveraged CRMSolutionTypical Out-of-Box Solution

The Complex World of Wall StreetMarketingSalesPortfolio Relationship ManagementServiceDeal Relationship ManagementInvestor Relationship ManagementEmployeesClientsPartnersGovernance

Infinity’s Investor Relationship Management Solution provides a robust and scalable business and technology platform perfectly suited for the buy side sector. It is know for its flexibility and connectability to match your unique business requirements and link to your core business systems. Tailored for Each FirmCustomized for Investor RelationsCore CRM

Infinity’s Buy Side SolutionsInfinity’s Investor Relations Management solution enables the marketing and client services departments to manage the pipeline of potential investors and the associated relationships to close those opportunities which leads to increased assets under management. It also helps them increase productivity around the areas of client communication and compliance.Infinity’s Deal Relationship Management solution enables Money Managers who make significant investments (e.g. purchasing substantial positions in a firm) track and manage all the relationships around the investment decisions. These range from the relationships that originated the deals to the deal participants themselves.Infinity’s Portfolio Relationship Management solution enables portfolio managers to manage relationships, projections, and performance associated with their portfolio of investments. In the case of Venture Capital, Private Equity, or Real Estate investments, there is often a need to aggregate information across their portfolio companies .

Investor Account ManagementConsolidate client information from multiple databases into one data source with links to Microsoft Outlook, Excel, Word and portfolio accounting systems Share client information across departments and teams Track all client interactions, emails, notes and literature requests Create and modify client call plans, to-do lists and activities

Consolidate client information from multiple databases into one data source with links to Microsoft Outlook, Excel, Word and portfolio accounting systems

Share client information across departments and teams

Track all client interactions, emails, notes and literature requests

Create and modify client call plans, to-do lists and activities

Opportunity ManagementAbility to track potential investmentsAnalyze sales campaigns, pipeline efficiency and revenue by lead source Monitor critical, time-sensitive information and receive alert notifications Create and send personalized email utilizing customized templates

Ability to track potential investments

Analyze sales campaigns, pipeline efficiency and revenue by lead source

Monitor critical, time-sensitive information and receive alert notifications

Create and send personalized email utilizing customized templates

Client Services & ReportingAutomate investor correspondenceStandardize and publish templates Enable role-based mail merges from Microsoft Word and Excel Create activity logs Enable clients to access their performance data quickly

Automate investor correspondence

Standardize and publish templates

Enable role-based mail merges from Microsoft Word and Excel

Create activity logs

Enable clients to access their performance data quickly

Compliance Management Define workflow processes and share information across the entire enterprise Keep detailed information on the identity of each investor and underlying investors Track key documents (e.g. PPMs) sent to prospectsInstantly generate key compliance report

Define workflow processes and share information across the entire enterprise

Keep detailed information on the identity of each investor and underlying investors

Track key documents (e.g. PPMs) sent to prospects

Instantly generate key compliance report

Benefits of CRM for Investor Relations Minimize TediousTasksCreate OrderOut of ChaosReal-timeAccess

Create Order Out of Chaos Access one central database containing contact information, emails, Word documents, PowerPoint presentations, holdings data, and transaction data Get a birds-eye view of investor information including data from systems like Money Market Directory™, Nelsons™, Portfolio Mgmt and Partnership Accounting Leverage key relationships by seeing how contacts are interconnected (e.g., third party consultants, other clients, and colleagues)

Access one central database containing contact information, emails, Word documents, PowerPoint presentations, holdings data, and transaction data

Get a birds-eye view of investor information including data from systems like Money Market Directory™, Nelsons™, Portfolio Mgmt and Partnership Accounting

Leverage key relationships by seeing how contacts are interconnected (e.g., third party consultants, other clients, and colleagues)

Minimize Tedious Tasks Eliminate hours of busywork by automatically generating client emails, compliance, reports, ad-hoc analytic and pipeline reports Get instant access to the performance of individual investor accounts and potential subscriptions and redemptions by fund to make better forecasts Dramatically reconfigure screens to see the information you need, at the moment you need it

Eliminate hours of busywork by automatically generating client emails, compliance, reports, ad-hoc analytic and pipeline reports

Get instant access to the performance of individual investor accounts and potential subscriptions and redemptions by fund to make better forecasts

Dramatically reconfigure screens to see the information you need, at the moment you need it

Access Any Time, Any Place Infinity’s Buy Side Solutions gives you access whenever and wherever you need it Stay connected to your data by taking it with you on:Your laptopYour Blackberry™ (or other PDA) Or access it through the web

Infinity’s Buy Side Solutions gives you access whenever and wherever you need it

Stay connected to your data by taking it with you on:

Your laptop

Your Blackberry™ (or other PDA)

Or access it through the web

The RAPID Methodology

The RAPID MethodologyThe RAPID methodology streamlines the time to get from concept to working dashboard

Founded in 1987, Infinity Info Systems develops Customer Relationship Management (CRM) and Business Analytics solutions for clients in the financial, life sciences, media and manufacturing/distribution industries around the world. Infinity’s technology solutions, services, training and support help organizations become more profitable by improving sales and marketing effectiveness. Infinity has trained more than 130,000 professionals and successfully implemented more than 3,500 CRM systems. Visit www.infinityinfo.com or call (800) 354-4228 to learn more about Infinity Info Systems.Infinity Info Systems partners:

PRACTICE AREASCRMBusinessAnalyticsMobilityWeb EnablementConsultingProject Management TrainingSales & SupportRAPID Methodology

Next Steps for Wall Street?Learn more about Business Analytics, CRM and Infinity Info Systems:12Visit our website at:Call us at:800.354.4228http://infinityinfo.com/CRM-financial