Social Media Presentation


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A Presentation designed and crafted by Infinite Horizons Design explaining the basics of social media and how they should be used in Business

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Social Media Presentation

  1. 1. What Is The Big Deal?
  2. 2. Who Moved My Cheese? In social media, you have to Move With the Cheese! A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be. -Wayne Gretzke
  3. 3. What is Social Media?
  4. 4. Distinctive Qualities of Social Media Participation Full Disclosure Two–way Conversation Building a sense of community Connection Collaboration Facilitation (facilitating something that is ALREADY happening)
  5. 5. Social Media A Shift to Publishing a Conversation Traditional online tactics focus on crafting Traditional institutional messages and assets then mass distributing them to a Institutional Voice Audience core audience. Social Media focuses on Social Media enabling and publishing a conversation between multiple parties where the community has a steak in the dialogue Blogs Communities
  6. 6. Before you jump into social media head first There is some planning involved
  7. 7. Who? What? Where? Why? People: Assess your customers’ social activates and understand if they even participate in social media. Objectives: Decide what you want to accomplish. Strategy: Plan for how your relationship with customers change. Technology: Decide which social media technologies to use (communities, blogs, twitter, Facebook, etc.)
  8. 8. Social Media and Business Key Characteristics 1. Transparency for the right & honest, not always positive. 2. Active Listening: responsive to dialogue 3. Voice of many 4. Conversational 5. Facilitate and enable 2 way communication 6. Contributing to brand & marketing goals: Bottom line this is for a marketing end.
  9. 9. • Listening - using social media as “real time” research and gaining insights from listening to customers • Talking - using conversations with customers to promote products or services • Energizing - building brand stewardship; and identifying enthusiastic customers and using them to persuade others • Supporting - making it possible for customers to help each other • Embracing - turning customers into a resource for innovation
  10. 10. When Using Social Media as a marketing tool remember: Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad Have relevant information! i.e. Useful tips, current events, stimulating questions, interesting topics etc. It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?
  11. 11. What Is Linkedin? LinkedIn is an online network of more than 30 million experienced professionals from around the world. “When you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. You can add more connections by inviting trusted contacts to join LinkedIn and connect to you.” “Your network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals.”
  12. 12. What does it look like?
  13. 13. Connections + Conversations = Opportunity
  14. 14. Through Your Network You Can… Find potential clients, service providers, subject experts, and partners who come recommended Be found for business opportunities Discover inside connections that can help you close deals Get introduced to other professionals through the people you know
  15. 15. What the heck is Twitter anyway?
  16. 16. Answer:
  17. 17. Here’s how you might use Twitter for business: Follow industry leaders who post links to important resources and influence conversations Post questions for quick answers and answer others’ questions to establish your credibility and expertise Create links to your Web site or blog (don’t over do it!) Keep up on the buzz in your industry Network with like-minded people.
  18. 18. Setting up your profile on Twitter
  19. 19. The conversation
  20. 20. Examples: A restaurant tweets their daily specials A ticket agency tweets about-to-expire tickets A realtor tweets new homes on the market A chamber of commerce tweets local events and promotions. Campaign for and Elect a President.
  21. 21. Use followers to build your network
  22. 22. Interesting Uses of Twitter
  23. 23. DO: DO see what other businesses are doing on Twitter DO use Twitter search engines for keyword searches around brands, products and topic of interest. DO follow Twitterers with similar interests to establish a brand presence within conversation DO use Twitter to start a conversation DO be dedicated to Twitter. Having more than one employee on Twitter will ensure an ongoing company presence. DO ask questions and get feedback from your followers DO engage consumers in co-creation and get constructive insights for future company developments or publications
  24. 24. DON’T: DON’T use Twitter to push ads or brand messaging. Don’t just Tweet but also follow others to join in or start a conversation. DON’T use Twitter to tell your everyday tasks, make sure your Tweets are resourceful, entertaining and/or valuable to your followers DON’T be boring! DON’T panic if you are “Twitter-Jacked“, where other Twitterers use your identity within their Twitter handles, instead contact the Twitterers and find out their reasoning before taking action (they could turn out to be your biggest fans) DON’T I REPEAT - DO NOT Tweet anything about clients, co- workers, friends, etc. that you would not want them to see - this is a good way to burn bridges and lose customers (not to mention make a bad name for yourself)
  25. 25. Tweetdeck
  26. 26. Facebook Facebook gives people the power to share and makes the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. Users over 30 are the fastest growing segment 1 in 10 Americans have a Facebook profile
  27. 27. Benefits of Facebook Create Brand awareness Stay in touch with customers / clients Attract new business Build your network Meet other business owners Generate leads
  28. 28. Create Fan pages for your business
  29. 29. Have a conversation- get feedback
  30. 30. Connect and grow your network
  31. 31. It’s not what you know… It’s who
  32. 32. Sign up for a consultation today and we will set your twitter profile up for you during our visit! David D. “Griff” Griffith Jennifer Parness Office: 815-505-6872 Office: 815-305-7463 ext. 707 Cell: 815-505-6872 Cell: 262-716-3512 Twitter: Twitter: Facebook: Facebook: Linked-In: Linked-In: