Social Media and Traditional Marketing

Marketing and Branding -Adding Social Media to Traditional Best Practices
By: Jennifer Parness
Twitter: @infinite_design
Linked-In:
linkedin.com/in/infinitehorizons
Facebook:
facebook.com/jennifer.parness

Times have changed!

We have to change with the times!
If you do not recognize change and move forward you will be left behind!
Unemployment rates are up
People are not spending their money in the same ways that they use to
Businesses need to get creative
If you resist- you will be left behind!

Traditional Marketing is not dead!

Social Media is another marketing tool to add to your existing strategy.

B.L. Ochman from business week: “For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time.”

So what do I do now?
Set-up credible groups on Facebook, Flickr, Twitter and other Social Networking sites.
Decide what social media platform will work best for you.
Have a strong brand Identity online and offline
Build your network

Marketing online is different that marketing offline.

More and more businesses are learning that they need to listen to the customer instead of Telling the customer what the need to buy.
Customers are more informed than they used to be!
There is conversation going on about brands, products, and services on a because of the internet and social media

Online marketing is:
About building relationships
Having conversations with consumers
Listening to what is being said
Showing a different side of your brand
Learning more about your target audience
Paying attention to what your competition is doing
Building your Network

Offline Marketing is:
Creating brand awareness through advertising to consumers
Targeting a specific group, type of consumer or demographic. i.e. billboards
Using visual content to deliver you message
Communication to the consumer
Delivering a specific message that you want the consumer to receive

Which one?
There are benefits to both online and offline marketing…

Benefits of a Social Media Marketing
More online conversations about your brand
A successful Social Media Marketing campaign leads more talk about your brand online.
Be more informed on what your consumers want
Low Cost Marketing
Results are measurable. I.e. Facebook pages- #of fans

Benefits of “Traditional Marketing
Visually engages your target
It’s tangible
Local advertising to drive potential customers to your location or service
Radio ads are still a proven way to increase awareness of your company
Provides information that consumers can take away and review on their own time schedule
Creates brand awareness

You can build a stronger brand by using both methods

Combining Methods can:
Increase overall brand awareness
Different tools to use for marketing products or services
Reach both local and global targets
Expand your network
Make connections that can increase your business
Online efforts are limited to people who are online
Reach several types of audiences

Conclusion:
There are different benefits to each type of marketing.
Using them together gives you a higher level of brand awareness and increases your bottom line.

http://www.infinitehorizonsdesign.com	22
http://infinitehorizonsdesign.com	11
http://www.slideshare.net	6
http://www.infinitehorizonsonline.com	5
http://www.ihdmediagroup.com	2
http://ihdmediagroup.com	1

Social Media and Traditional Marketing

by Jennifer Parness

Accessibility

Categories

Upload Details

Usage Rights

6 Embeds 47

Statistics