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Social Media Magic Webinar 10 26 10

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  • 1. Capitalizing on the Conversation … Social Media Webinar presented by Social Media Magic October 26, 2010 What is social media? It is an organic, online conversation … an open-communication network powered by such things as: social networks, news & networking, blogs, etc.
  • 2. Through social media the power to define and control a brand is shifting from corporations and institutions to individuals and communities. The benefit of social media is through participation.
  • 3. The key to success with social media is to have a plan of action for your participation. Within first 90 days of launching a social media plan
  • 4. Social media marketing is proven to work for any type of business as long as the following 5 steps are followed: Another key to success with social media marketing is to focus on quality vs quantity. It’s not about how many ‘friends’ or ‘likes’ you have but instead what is the quality of those relationships.
  • 5. Case study #1: Identify who your best customer(s) is/are. #2: Master the skills of searching for your best customers. #3: Build relationships with those who fit your target audience … join groups where you’ll find those people, not necessarily where you’ll find your competiton.
  • 6. A challenge to social media marketing is the time commitment. They suggest posting something every day or at least every other day. An average time commitment appears to be about an hour per profile.
  • 7. The ideal best is to do a combination of outsourcing and in-house (yourself). The outsource options below are just examples. They don’t necessarily recommend them as they are pricey.
  • 8. And then the pitch for Social Media Magic University began: Sessions are approximately 90 – 110 minutes long.
  • 9. Notes prepared by: Kris C. McArdle, Certified Business Consultant Michigan Small Business & Technology Development Center 1111 W. Caro Road, Ste. B, Caro, MI 48723 Cell: (810) 569-6856 kris.sbtdc@earthlink.net www.misbtdc.org/region5 Small Business. Our Business. We grow small businesses. The Michigan Small Business & Technology Development Center (MI-SBTDC) provides counsel, training and research for Michigan's new business ventures, existing small businesses, expanding new businesses, new technology companies, and innovators. The information contained in this e-mail, including any attachments, is privileged and/or confidential information intended for the recipient only. If you are not the intended recipient, you are prohibited from reading, disseminating, disclosing or copying the information. If you have received this communication in error, please notify sender immediately by return e- mail and promptly delete the e-mail, along with any attachments, from our system. Thank you for your cooperation.

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