OverviewBecause of the increased use of the Internet today, more businesses are using webcasts to complete their sales and marketing plans. Many large companies throughout the countryhave channels that broadcast critical information about their business to the general public. However, companies of all sizes can take advantage of live webcasting by utilizing the following tips for a successful webcast.
Grab Their AttentionNot everyone is going to watch a webcastfrom the beginning through to the end. Ifyou don’t take the time to grab theirattention from the start, you will losethem.One of the best ways to gain theirattention is to show them exactly howthey will benefit from watching yourvideo.Providing them with something to read atthe beginning will tell them just what youplan to teach them through the course ofyour video.
Use Sound BitesViewers prefer to something that is shortand concise. Therefore, it is best to usesound bites as part of your webcastinstead of longer audio sequences.Make sure you keep all your points short.This includes keeping answers to anyquestions as short as possible, while stillanswering the question entirely; asrambling will lose viewers.
Use ListsCreate an outline with lists that will helpyou stay on track throughout thepresentation.If you have someone who is interviewingyou as part of the webcast, make sure youget your questions ahead of time so youcan prepare your answers.Again, it is important to keep theseanswers short and concise, saving thedetails for later in the webcast.
Keep It ExcitingThere are not many people out there who aregoing to want to listen to you rambling on in amonotone voice.Similar to acting on the stage, you need toexaggerate your excitement somewhat so itcarries over onto the computer screen.Even if you feel it is over the top, it will be justright from the viewer’s standpoint with properrehearsal and review.
Watch What You WearYou want something that will stand outand reflect your personality withoutlooking as if you didn’t give any thoughtto what you are wearing.Dressing nicely is critical to make you looklike the expert you are trying to portrayyourself as.Make sure you wear complementarycolors and avoid bright or patternedclothing.
Lean ForwardWhen it comes to live webcasting, it is important to lean forward at a 20-degree angle, as this positioning engages your viewers.If you lean back, you will give the impression that you are disengaged oruninterested in the topic, allowing your audience to feel the same way.
SmileOne of the most important factors tomake your webcast a success is to smile.A smile is warm and inviting to yourviewers, allowing them to feel moreconnected to you.When they see a smiling face, they aremore likely to watch your entirepresentation with interest.