Intro•Live webcasting has become an importantway for businesses to conduct importantmeetings and to reach out to their potentialclients.•With the way a webcast is used, it canreach a much larger audience that is locatedaround the world, rather than focusing on asmaller, local audience.•Utilize the following webcasting tips tobetter reach your audience.
Create Your Plan•Before you even start thinking about theactual setup of a webcast, you need to createa plan for your live webcast, as well as astrategy for your presentation.•The proper planning for your event startswith what your goals for the event are.•Once you know your goals, you will be ableto develop a strategy and a plan based onthose goals.
Compelling Title + Description•If people aren’t sure what your webcast isgoing to offer, they aren’t likely to attend.•Therefore, your primary goal should be tocreate a compelling title and description toentice people to sign up.•To write the most compelling title possible,make use of action verbs, preferably usingthem at the beginning of the title.•You should also consider the keywords youwould like to target, especially if you will bepromoting your live webcasting to a largeraudience than your email list.
Compelling Title + Description•Make sure to create a compelling descriptionto complete the attraction and lead them toact.•This description should again make use ofthe keywords and action verbs.•However, because the description is longer,you will be able to elaborate on what yourwebcast is about so your attendees know justwhat to expect from your live webcasting.
Encourage Discussion•Before you hold the event, write a blog or two about itto post on your company blog to generate interestamong your readers.•You can also post about the upcoming webcast onsocial media, such as Facebook, Twitter and LinkedIn.•Posting on discussion boards can be another great wayto start the discussion.•This technique shouldn’t stop once your webcast hascompleted.•Continue the conversation afterward with a designatedarea of your blog or social media account to talk aboutwhat you discussed at your event.
Make It MemorablePerhaps one of the most important webcasting tipsis to make your webcast as memorable as possible.Find engaging speakers who can portray theinformation, as well as choose interesting subjectsthat are relevant and timely so you can keep youraudience interested throughout.Even though you are trying to sell your business, itis important to keep the topic somewhat general soit doesn’t sound as if you have gathered everyonetogether to sell them on your product.Using industry leaders and high-profile customersto help you present can serve as just the boost youneed.
Tell a Story•The best thing you can do is connect to youraudience on a personal level.•Using stories to get your point across is bothinteresting to the audience and provides themwith a good illustration of the concept you aretrying to portray.•Make good use of statistics to drive home thepoint.•However, it is important to keep these factsto a minimum to avoid losing your audience.
Promote Your Webcast•Just like any other aspect of your business, youneed to advertise your event to make sure yourtarget audience is aware of it.•For instance, if you have a list of addresses, sendout emails advertising your event.•If you use social media, you can make use ofthese websites to quickly spread the word aboutyour upcoming event.
Promote Your Webcast •If you have money in your marketing budget to cover this type of event, make good use of it. •Create a compelling advertisement and place them wherever you think people will see them. •To help you track the success of each individual advertisement, assign each one a promotion code people will enter when they fill out the registration form. •This can help you more effectively advertise in the future.
2. Keep Things Interactive •Live webcasting isn’t just about talking to people; it’s about interacting with them. •Polling can be a useful tool through various stages of your event. •You can ask questions early in the presentation to gather information and then use feedback throughout to tailor your event to the audience.
2. Keep Things Interactive •A question and answer session near the end of your event can also be helpful to keep your audience engaged. •In fact, if you let them know about this portion early in the presentation, they can work on thinking of questions during the course of your presentation.
3. Create the Right Slides•The goal of these slides should be toserve as visual aids only.•Limit the amount of information youput on each slide, as the slides shouldcomplement your presentation, notreplace it.•If you have additional information toshare, you can provide that to youraudience through an email after theevent.
4.Analyze Your Event Afterward •If the event was recorded, watch it after you present it so you can critique yourself and learn what you can do better next time. •You can also take into account any feedback you have received during and after. •For instance, many businesses send out a questionnaire following any type of live webcasting to gather information to help them create a better webcast later.
4. Analyze Your Event Afterward•Evaluate your audience and the effectivenessof your marketing.• Pay attention to the number of people whoattended the webcast and whether they wereable to interact appropriately to the topic.•If it seemed as though some people didn’tbelong in attendance, evaluate how you couldhave better reached your target audience.•Another important element to look at is whatpercentage of your audience attended for theentire presentation and when it seemed mostpeople who did leave made the move
5. Reach Out to Those Who Didn’t Attend •It is important to thank those who did attend and to send an email to those who didn’t attend to let them know they were missed. • In this message, you can include a link where they can watch a recorded copy of your webcast, as well as ask for feedback as to why they didn’t attend. •This gives them a chance to see the event, even if they missed the live event.
Closing•With all the companies that are using livewebcasting today, it is more important than everto follow these webcasting tips for keeping yourevent interesting to the viewers.•You don’t want to provide them with an eventthat is the same as all the other ones they’veattended recently.•You need to work hard to make sure yours standsout from the rest, building your audience andfulfilling your goals.
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